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Table Games

Maybe

The top 5 brands take only 36% of clicks. But prices span $4.09–$869.84, mostly outside the sweet spot, so Table Games is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£62K/yr109K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
33%top-5 click share · 50 brands · 160 sellers

Flapen Score

Table Games against its category

The dotted line is the Sports & Outdoors average. Past it, Table Games is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Games 109K times last year and spent an estimated £62K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.6%
Market size, estimated
£62Ka year
Peak month
December9.4× the quietest month
Top search term
table games33K searches a year

02 · Price

A sale here is worth £36.42.

Listings sell for £36.42 on average, from £4.09 to £869.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.42 that is £0 to £4K a year per listing.

Average price
£36.42inside the $15 to $100 sweet spot
Price range
£4.09–£869.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #104 within Table Tennis. It carries 3,709 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
7.4%
Average rank
#104in Table Tennis
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,709per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Table Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

160

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

33%

Top 20: 70%

Open market

61%

  • Power Play10%
  • HLC9%
  • MEETOZ6%
  • RAYNA GAMES6%
  • Juegos Mattel5%
  • Big Potato4%

Demand

Table Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Table Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table games33K/yr
  • table top games25K/yr
  • tabletop games18K/yr
  • table games for adults13K/yr
  • table top games adults8K/yr
  • table games for kids2K/yr
  • table game6K/yr
  • table top game4K/yr

Reviews and returns

What reviews say buyers love and hate about Table Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.05

Bad quality

Poor Quality Control

Not good quality and cheaper elsewhere

Size-Overall12%−0.03

Box is small

Yes, it looked big,

Too small

Value For Money12%−0.04

Not worth the price

overpriced

on the pricey side

Strength8%−0.03

Too flimsy

Cheap and flimsy

Not very sturdy

Functionality-Overall4%−0.02

Didnt work

This product simply does not work, it charges but that is it, fault somewhere as you cannot play the game

It doesnt work

Love

Fun/Entertainment Experience58%+4.29

Fun Game

Fun family game

Entertaining for all

Quality-Overall8%−0.05

Excellent Quality

Good quality cards

Worth the price for the quality

Value For Money7%−0.04

Excellent value for money

Value for money

Excellent price

Ease Of Use5%+0.10

easy to use

Easy to learn

Easy to play

Trivia Games4%+0.15

Fun game for all the family

A fun game for the whole family

A great quiz card game that all the family can play

Return

0.9% Return rate 30% Fixable by listing

Size-Overall20%▄▄▅█▆▇

Box is small

Yes, it looked big,

Too small

Gifting Purpose13%▇▃█▄▄▆
Quality-Overall11%██▅▇▆▃

Bad quality

Poor Quality Control

Not good quality and cheaper elsewhere

Defective Material/Parts10%▅▆█▄▇▆
Functionality-Overall7%▄█▄▃▅▄

Didnt work

This product simply does not work, it charges but that is it, fault somewhere as you cannot play the game

It doesnt work

FAQ

Common Table Games questions

Answered from the same tracked data.