table games
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but prices mostly outside the sweet spot ($4.09–$869.84) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£36.42avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,708.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£62K£62K/yr · 109K searches
Price range
Bad£4.09–£869.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, table games is a £62K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
table games market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 91%
- Out of stock
- 7.4%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
160
Top-5 brand share
36%
Top 20: 74%
Top-5 click share
33%
Top 20: 70%
Open market
61%
- Power Play10%
- HLC9%
- MEETOZ6%
- RAYNA GAMES6%
- Juegos Mattel5%
- Big Potato4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top table games search terms
- table games33K/yr
- table top games25K/yr
- tabletop games18K/yr
- table games for adults13K/yr
- table top games adults8K/yr
- table games for kids2K/yr
- table game6K/yr
- table top game4K/yr
Top table games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
36Inch 5-in-1 Mini Multi Game Combination Table Set Table Tennis Table Pool Table Archery Slide Hockey Basketball Shooting for Family Parent-child Interactive Game Table for Kids (92x46x73cm)
HLC£57.423.5★27 rev
Powerplay 3 in 1 Table Top Games Multi Game Table Set Mini Football Hockey and Table Tennis One Size
Power Play£19.484.0★373 rev
MEETOZ Curling Game Table Curling Game Curling Bowling Games Garden Game
MEETOZ£12.174.8★66 rev
Mattel Games UNO Card Game Ages 7+ Players 2-10
Juegos Mattel£4.804.7★84,031 rev
3 in 1 Tabletop Games Shuffleboard Bowling Curling Game Portable Bowling Curling Game Tabletop Shuffleboard Bowling Curling Set Ideal for Home Office Party
RAYNA GAMES£14.884.4★288 rev
Newest
by launch date
7 in 1 Games & Dining Table 7ft Oak Wood Pool Table Tennis Air Hockey Chess Backgammon Shuffleboard Multi Sports Game Set Indoor Party Entertainment Home Office Adult Kids Accessories Included
Monster Shop£869.841 rev
Montessori Game Wooden Board Games 48 Colorful Sticks Kids Games with 12 Balls Educational Toys for 3 4 5 6 Year Old Math Learning & Fine Motor Skills Toy Family Travel Game Gifts for Boys Girls
Montrix£15.73113 rev
MEETOZ Curling Game Table Curling Game Curling Bowling Games Garden Game
MEETOZ£12.1766 rev
Starnearby Brainy Knots Game Twisted Rope Challenge Puzzle Game 2 to 4 Players Logic Strategy Untangling Board Game for Kids & Adults Family Travel Party Games
Starnearby£6.7926 rev
Daimeitec Catching Sticks Games Adjustable 3 Speed Reaction Game that Promotes Hand-eye Coordination Drop Stick Challenge Family Game Adult Gift for Kids at Christmas Birthday (Blue 6 Sticks)
Daimeitec£12.85212 rev
Trending
90-day click momentum7 in 1 Games & Dining Table 7ft Oak Wood Pool Table Tennis Air Hockey Chess Backgammon Shuffleboard Multi Sports Game Set Indoor Party Entertainment Home Office Adult Kids Accessories Included
Monster Shop£869.841.0★
36Inch 5-in-1 Mini Multi Game Combination Table Set Table Tennis Table Pool Table Archery Slide Hockey Basketball Shooting for Family Parent-child Interactive Game Table for Kids (92x46x73cm)
HLC£57.423.5★
26 Inches Kids Dart Board Set Montessori Toy Dinosaur Theme Double Sided with 12 Sticky Balls Indoor Outdoor Party Games Toys Gifts for 3 4 5 6 7 8 9 10 11 12 Year Old Boy Girl and Adult
Kiztoys£10.454.5★
Daimeitec Catching Sticks Games Adjustable 3 Speed Reaction Game that Promotes Hand-eye Coordination Drop Stick Challenge Family Game Adult Gift for Kids at Christmas Birthday (Blue 6 Sticks)
Daimeitec£12.854.1★
Montessori Game Wooden Board Games 48 Colorful Sticks Kids Games with 12 Balls Educational Toys for 3 4 5 6 Year Old Math Learning & Fine Motor Skills Toy Family Travel Game Gifts for Boys Girls
Montrix£15.734.4★
What buyers say about table games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Game”
“Excellent Quality”
“Excellent value for money”
“easy to use”
“Fun game for all the family”
“easy to gift”
“Perfect size”
“Advertising was great”
“it is straight forward to set up”
“Easy to carry around with you”
What buyers complain about
“Bad quality”
“Box is small”
“Not worth the price”
“Too flimsy”
“Didnt work”
“It takes a little time to set up”
“Broke after one use”
“The chicken and the hotdog's colour has come off and stained my door, my table and my floor”
“I dont believe it was new”
“Darts won't stick”
Top return reasons
Common questions
- Is table games profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the table games niche?
- 50 brands and 160 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in table games?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for table games peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the table games niche?
- Listings span £4.09–£869.84; the average listing price is £36.42 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.