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Table Games

Maybe

The top 5 brands take only 36% of clicks. But prices span $4.09–$869.84, mostly outside the sweet spot, so Table Games is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£62K/yr109K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
33%top-5 click share · 50 brands · 160 sellers

Flapen Score

Table Games against its category

The dotted line is the Sports & Outdoors average. Past it, Table Games is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Games 109K times last year and spent an estimated £62K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.6%
Market size, estimated
£62Ka year
Peak month
December9.4× the quietest month
Top search term
table games33K searches a year

02 · Price

A sale here is worth £36.42.

Listings sell for £36.42 on average, from £4.09 to £869.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £36.42 that is £0 to £4K a year per listing.

Average price
£36.42inside the $15 to $100 sweet spot
Price range
£4.09–£869.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #104 within Table Tennis. It carries 3,709 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
7.4%
Average rank
#104in Table Tennis
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,709per listing
Listings tracked
57

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Table Games products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

160

Est. top-5 brand share

36%

Top 20: 74%

Est. top-5 click share

33%

Top 20: 70%

Open market

61%

  • Power Play10%
  • HLC9%
  • MEETOZ6%
  • RAYNA GAMES6%
  • Juegos Mattel5%
  • Big Potato4%

Demand

Table Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Table Games search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • table games33K/yr
  • table top games25K/yr
  • tabletop games18K/yr
  • table games for adults13K/yr
  • table top games adults8K/yr
  • table games for kids2K/yr
  • table game6K/yr
  • table top game4K/yr

Reviews and returns

What reviews say buyers love and hate about Table Games

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Table Games questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data