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Table Games

Table Games shows no brand lock-in (top 5 brands take 36% of clicks), but prices mostly outside the sweet spot ($4.09–$869.84) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 15Growth 19Conversion 19Competition 82Returns 95Price range 10Avg price 95Brand share 96Review moat 28Quality gap 72
This niche Category average

Is Table Games profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Table Games is a £62K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Table Games: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.8% over the last 90 days and 1.6% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr2K
Search volume / yr-12.8%109K
Conversion rate1.6%
Avg price£36.42

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers50 · 160
Top-5 product click share33%
Open market64%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement91%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews3,709

Top Table Games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

160

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

33%

Top 20: 70%

Open market

61%

  • Power Play10%
  • HLC9%
  • MEETOZ6%
  • RAYNA GAMES6%
  • Juegos Mattel5%
  • Big Potato4%

Table Games demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR1.6%Products57Brands50Top 5 Brands36%OOS Rate7.4%Rating4.3★Reviews3,709Avg BSR#104
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Top Table Games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • table games33K/yr
  • table top games25K/yr
  • tabletop games18K/yr
  • table games for adults13K/yr
  • table top games adults8K/yr
  • table games for kids2K/yr
  • table game6K/yr
  • table top game4K/yr

What reviews say buyers love and hate about Table Games

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience58%

Fun Game

Quality-Overall8%

Excellent Quality

Value For Money7%

Excellent value for money

Ease Of Use5%

easy to use

Trivia Games4%

Fun game for all the family

What buyers complain about

61% of reviews
Quality-Overall14%

Bad quality

Size-Overall12%

Box is small

Value For Money12%

Not worth the price

Strength8%

Too flimsy

Functionality-Overall4%

Didnt work

Table Games return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Gifting Purpose
13%
3Quality-Overall
11%
4Defective Material/Parts
10%
5Functionality-Overall
7%

Common Table Games questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Table Games 52/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -12.8% over the last 90 days.
Search demand for Table Games on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.4× the quietest.