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Swing Anchor

Fail

Shoppers spend only $20K a year here, so Swing Anchor is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£20K/yr28K searches / yr
90-day growth
+90.9%search demand this quarter
Competition
86%top-5 click share · 8 brands · 21 sellers

Flapen Score

Swing Anchor against its category

The dotted line is the Sports & Outdoors average. Past it, Swing Anchor is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swing Anchor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swing Anchor 28K times last year and spent an estimated £20K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
3.7%
Market size, estimated
£20Ka year
Peak month
May13.8× the quietest month
Top search term
swing anchor10K searches a year

02 · Price

A sale here is worth £19.43.

Listings sell for £19.43 on average, from £13.46 to £26.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £19.43 that is £0 to £2K a year per listing.

Average price
£19.43inside the $15 to $100 sweet spot
Price range
£13.46–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Fitness. It carries 1,178 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,178per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Swing Anchor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Clever Leon58%
  • XDP Recreation11%
  • Payivsve8%
  • Mordx6%
  • Ewilibe5%
  • MightyPhine4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Swing Anchor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.8×

Search terms

Top Swing Anchor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swing anchor10K/yr
  • ground anchors for swing set6K/yr
  • swing anchors6K/yr
  • swing ground anchors4K/yr
  • swing anchors heavy duty3K/yr

Reviews and returns

What reviews say buyers love and hate about Swing Anchor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness8%−0.14

Does not anchor anything

Functionality-Overall8%−0.05

Doesnt move at all now

didnt work for me

Strength8%+0.25

Not strong enough for purpose of buying

Ease Of Use8%−0.06

Hard to get into the ground

Durability8%−0.13

Broken ground anchor

Love

Quality-Overall29%+3.08

Great well made product

Good quality

Overall, a really reliable and worthwhile purchase if you want to properly secure a swing set or similar equipment

Strength17%+0.25

Works brilliantly, good strong fixture

These ground spikes are very strong

These are sturdy

Ease Of Use9%−0.06

Easy to use

Very easy to drive

So easy to put into the ground with a drill

Value For Money9%+0.29

Works well, good value for money

Good value

good price

Assembly/Installation7%+0.15

Really easy to install

Installation was straightforward

Easy to setup and tie

Return

1.1% Return rate 44% Fixable by listing

Size-Overall33%▁█▃▅▅▆
Defective Material/Parts13%▁▅█▂▅▆
Functionality-Overall10%▁▁▆▁▅█

Doesnt move at all now

didnt work for me

Strength7%▁▁█▅▁▂

Not strong enough for purpose of buying

Advertised Vs Actual Product5%▁█▁▃▃▁

not as in the picture

FAQ

Common Swing Anchor questions

Answered from the same tracked data.