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Swing Anchor

Fail

Shoppers spend an estimated $20K a year here, so Swing Anchor is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£20K/yr28K searches / yr
90-day growth
+90.9%search demand this quarter
Competition
86%top-5 click share · 8 brands · 21 sellers

Flapen Score

Swing Anchor against its category

The dotted line is the Sports & Outdoors average. Past it, Swing Anchor is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swing Anchor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swing Anchor 28K times last year and spent an estimated £20K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
3.7%
Market size, estimated
£20Ka year
Peak month
May13.8× the quietest month
Top search term
swing anchor10K searches a year

02 · Price

A sale here is worth £19.43.

Listings sell for £19.43 on average, from £13.46 to £26.55. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £19.43 that is £0 to £2K a year per listing.

Average price
£19.43inside the $15 to $100 sweet spot
Price range
£13.46–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Fitness. It carries 1,178 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Fitness
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,178per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Swing Anchor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

7%

  • Clever Leon58%
  • XDP Recreation11%
  • Payivsve8%
  • Mordx6%
  • Ewilibe5%
  • MightyPhine4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Swing Anchor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.8×

Search terms

Top Swing Anchor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swing anchor10K/yr
  • ground anchors for swing set6K/yr
  • swing anchors6K/yr
  • swing ground anchors4K/yr
  • swing anchors heavy duty3K/yr

Reviews and returns

What reviews say buyers love and hate about Swing Anchor

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Does not anchor anything”
A buyer, on “Adhesion/Stickiness”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Swing Anchor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data