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Swimming Goggles Kids 6-14

Fail

The top 5 brands take 97% of clicks, so Swimming Goggles Kids 6-14 is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£963K/yr1.3M searches / yr
90-day growth
+37.7%search demand this quarter
Competition
84%top-5 click share · 6 brands · 39 sellers

Flapen Score

Swimming Goggles Kids 6-14 against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Goggles Kids 6-14 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Goggles Kids 6-14 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Goggles Kids 6-14 1.3M times last year and spent an estimated £963K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £963K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+37.7%
Conversion, latest week
6.9%
Market size, estimated
£963Ka year
Peak month
July2.4× the quietest month
Top search term
kids goggles224K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £7.88 to £17.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £10.57 that is £53K to £63K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£7.88–£17.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£53K–£63K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Water Sports. It carries 2,652 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Water Sports
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,652per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Swimming Goggles Kids 6-14 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£144K£289K£433K£578K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

39

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Speedo80%
  • Zoggs5%
  • EasYoung4%
  • OMID4%
  • HIGAHY3%
  • COOLOO3%
  • Open — no brand owns it (0%)

Demand

Swimming Goggles Kids 6-14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Swimming Goggles Kids 6-14 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids goggles224K/yr
  • kids swimming goggles246K/yr
  • goggles kids 6-14168K/yr
  • swimming goggles kids 6-14139K/yr
  • goggles kids73K/yr
  • swimming goggles kids79K/yr
  • kids goggles 6-1463K/yr
  • zoggs goggles56K/yr
  • childrens goggles30K/yr
  • boys swimming goggles31K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Goggles Kids 6-14

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.1%of orders come back
“Shouldnt happen after less than 4 months of use”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Swimming Goggles Kids 6-14 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data