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Swimming Goggles Kids 6-14

Fail

The top 5 brands take 97% of clicks, so Swimming Goggles Kids 6-14 is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£963K/yr1.3M searches / yr
90-day growth
+37.7%search demand this quarter
Competition
84%top-5 click share · 6 brands · 39 sellers

Flapen Score

Swimming Goggles Kids 6-14 against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Goggles Kids 6-14 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Goggles Kids 6-14 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Goggles Kids 6-14 1.3M times last year and spent an estimated £963K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £963K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+37.7%
Conversion, latest week
6.9%
Market size, estimated
£963Ka year
Peak month
July2.4× the quietest month
Top search term
kids goggles224K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £7.88 to £17.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £10.57 that is £53K to £63K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£7.88–£17.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£53K–£63K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Water Sports. It carries 2,652 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Water Sports
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,652per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Swimming Goggles Kids 6-14 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£144K£289K£433K£578K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

39

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Speedo80%
  • Zoggs5%
  • EasYoung4%
  • OMID4%
  • HIGAHY3%
  • COOLOO3%
  • Open — no brand owns it (0%)

Demand

Swimming Goggles Kids 6-14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Swimming Goggles Kids 6-14 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids goggles224K/yr
  • kids swimming goggles246K/yr
  • goggles kids 6-14168K/yr
  • swimming goggles kids 6-14139K/yr
  • goggles kids73K/yr
  • swimming goggles kids79K/yr
  • kids goggles 6-1463K/yr
  • zoggs goggles56K/yr
  • childrens goggles30K/yr
  • boys swimming goggles31K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Goggles Kids 6-14

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.23

Shouldnt happen after less than 4 months of use

Didn't last

Snapped band

Quality-Overall19%−0.02

Shocking quality

Lack of expected quality

Awful quality

Leak-Proof11%

Leaking

after a while the water started to leak inside the goggles

My 7 year old finds they keep leaking

Size-Overall10%−0.01

Not fit for purpose

Too small

The case they come with is far too small

Water Resistance8%

Both feel the water going in

not leek proof

And I try tight for them still water going in

Love

Quality-Overall18%−0.02

Good quality, easy to fit and adjust

Good quality

No complaints

Size-Overall14%−0.01

Good fit

easy to fit

the size of the goggles is just right

Value For Money12%+1.13

Great value for money

Good value for money

Good for the price

Suitability Fog8%+0.44

No fogging or leaking from his experience

Dont fog up

Fog resistant

Leak-Proof8%

Dont leak

no leaks

No issues with leaking

Return

1.1% Return rate 79% Fixable by listing

Size-Overall66%█▇▇▇▇▇

Not fit for purpose

Too small

The case they come with is far too small

Comfort-Overall5%▂▇▇▆█▂
Leak-Proof4%▃▄▅▄█▇

Leaking

after a while the water started to leak inside the goggles

My 7 year old finds they keep leaking

Color4%▅▇█▇▄▅
Strap/String Quality3%▅▅▃█▃▃

Strap for the head snapped after second use

Snapped strap

FAQ

Common Swimming Goggles Kids 6-14 questions

Answered from the same tracked data.