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Swimming Goggles

Maybe

Shoppers spend $2.4M a year here. But the top 5 brands take 100% of clicks, so Swimming Goggles is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 792 Sports & Outdoors niches · +3 vs the category median of 50
Market size
£2.4M/yr3.0M searches / yr
90-day growth
+44.2%search demand this quarter
Competition
89%top-5 click share · 1 brands · 51 sellers

Flapen Score

Swimming Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Goggles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Goggles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Goggles 3.0M times last year and spent an estimated £2.4M. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+44.2%
Conversion, latest week
6.1%
Market size, estimated
£2.4Ma year
Peak month
July2.7× the quietest month
Top search term
swimming goggles1.2M searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £10.69 to £18.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At £13.47 that is £202K to £269K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£10.69–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
15,000–20,000
Revenue per listing a year
£202K–£269K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Water Sports. It carries 7,527 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Water Sports
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,527per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Swimming Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£367K£734K£1.1M£1.5M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Speedo100%

Demand

Swimming Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Swimming Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming goggles1.2M/yr
  • goggles498K/yr
  • speedo goggles190K/yr
  • goggles swimming adult166K/yr
  • adult swimming goggles108K/yr
  • swimming goggles kids 6-14139K/yr
  • swimming107K/yr
  • googles67K/yr
  • swim goggles74K/yr
  • swimming goggles adult men72K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Goggles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Suitability Fog12%−0.07

they fog like crazy

already experiencing extreme fogging

fog up

Durability11%−0.12

approx worn 15 times they had split

Didnt last for long

Faulty after 3 months

Quality-Overall10%+0.76

Poor quality goggles

Disappointing for a popular brand

Awful quality

Water Resistance9%

Can't keep the water out

lets in water

not leek proof

Value For Money8%+0.43

Expensive

bit pricey

An expensive waste of money

Love

Size-Overall17%+1.57

fit of the goggles

Easy fit

Very good quality fit tight

Comfort-Overall16%+0.80

Very comfortable

Look great and comfortable to wear

Very comfortable and has plenty of adjustability

Quality-Overall14%+0.76

Excellent Product

good performance

These are good quality Goggles

Value For Money9%+0.43

Good value

Good Value for Money

worth every penny

Leak-Proof8%

do not leak

No water leakage

no leaks,

Return

0.9% Return rate 66% Fixable by listing

Size-Overall47%▆█▇▇▇▇
Leak-Proof9%▃▆█▅▅▅

leak all the time definitely wouldn't recommend

they are now leaking

Leaky goggles

Color8%▅▆▇▇█▆
Comfort-Overall5%▅▂▆▅█▅
Strap/String Quality4%█▂▃█▄▅

Snapped strap

FAQ

Common Swimming Goggles questions

Answered from the same tracked data.