Swimming Ear Plugs for Kids
MaybeReturns run at only 0.7% of orders. But shoppers spend only $69K a year here, so Swimming Ear Plugs for Kids is a Maybe.
- Flapen Score
- 52 / 100Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 5052
- Market size
- £69K/yr93K searches / yr
- 90-day growth
- +68.3%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 25 sellers
Flapen Score
Swimming Ear Plugs for Kids against its category
The dotted line is the Sports & Outdoors average. Past it, Swimming Ear Plugs for Kids is stronger. Inside it, weaker.
Market
The Swimming Ear Plugs for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swimming Ear Plugs for Kids 93K times last year and spent an estimated £69K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +68.3%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £69Ka year
- Peak month
- July4.2× the quietest month
- Top search term
- swimming ear plugs for kids28K searches a year
02 · Price
A sale here is worth £7.07.
Listings sell for £7.07 on average, from £2.96 to £19.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.07 that is £4K to £5K a year per listing.
- Average price
- £7.07under the $15 to $100 sweet spot
- Price range
- £2.96–£19.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 2,490 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #23in Water Sports
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,490per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Swimming Ear Plugs for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Putty Buddies Super Soft Comfortable Original Swimming Earplugs for Kids (Block Water) 3-Pair Red/Blue/Yellow
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 7,821
- Age
- 10y ago

Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
- Price
- £7.51
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago

Putty Buddies Original Swimming Earplugs (3 Pair) Purple
- Price
- £5.82
- Rating
- 4.3/5
- Reviews
- 7,821
- Age
- 10y ago

Zoggs Unisex Child Junior Aqua Plugz for Swimming Ear Plugs - Orange 6-14 years
- Price
- £4.60
- Rating
- 4.1/5
- Reviews
- 8,148
- Age
- 5y ago

Swimming Ear Plugs for Kids 6-14 3 Pairs Waterproof Reusable Silicone Swim Earplugs for Swimming Surfing Snorkeling and Other Water Sports (Kids 6-14 Years Old)
- Price
- £8.05
- Rating
- 4.0/5
- Reviews
- 464
- Age
- 2y ago
Trending
90-day click momentum
5 Pairs Reusable Silicone Swimming Ear Plugs Waterproof Noise Cancelling for Swim Sleep Study & Travel
- Price
- £2.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Kids Swim Ear Plugs - 4 Pairs Waterproof Silicone Earplugs for Children 5-14 Years with Detachable Cord 2 Wearing Styles Attaches to Goggles Reusable Ear Protection for Pool Swimming Lessons
- Price
- £10.09
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 3y ago

Kids Swimming Ear Plugs 4 Pairs Waterproof Silicone Reusable Earplugs Ear Protection for Showering Swimming Bathing Surfing for Children 4-12 Years Old
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,694
- Age
- 3mo ago

Swimming Ear Plugs for Kids with Lanyard 3 Pairs Waterproof Reusable Soft Silicone Swim Earplugs for Pool Surfing Diving Showering
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3y ago

Putty Buddies Original Swimming Earplugs - Super Soft Moldable Plugs - Block Water - Comfortable - Great for Kids - 3-Pair Pack (Clear)
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 7,821
- Age
- 10y ago
Newest
by launch date
5 Pairs Reusable Silicone Swimming Ear Plugs Waterproof Noise Cancelling for Swim Sleep Study & Travel
- Price
- £2.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Kids Swimming Ear Plugs 4 Pairs Waterproof Silicone Reusable Earplugs Ear Protection for Showering Swimming Bathing Surfing for Children 4-12 Years Old
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,694
- Age
- 3mo ago

Earvolution Floating Putty Buddies Ear Plugs for Swimming - Invented by an Ear Physician - Moldable Premium Silicone - Floats on Water - Waterproof - Made in The USA - 3 Pack - Hot Pink
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
- Price
- £7.51
- Rating
- 4.2/5
- Reviews
- 83
- Age
- 1y ago

Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
9%
- Putty Buddies42%
- HIGAHY21%
- QQJOYCCI8%
- Zoggs8%
- FNGXX6%
- ANANJY6%
- Open — no brand owns it (5 brands, 9%)
Demand
Swimming Ear Plugs for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Search terms
Top Swimming Ear Plugs for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimming ear plugs for kids28K/yr
- kids ear plugs for swimming13K/yr
- kids swimming ear plugs10K/yr
- ear putty for swimming6K/yr
- ear plugs swimming kids6K/yr
- ear plugs for swimming kids5K/yr
- putty buddies ear plugs kids4K/yr
- putty buddies6K/yr
- ear putty5K/yr
- swimming ear plugs kids 6-145K/yr
Reviews and returns
What reviews say buyers love and hate about Swimming Ear Plugs for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Took a long time to get it out
Not as easy to use as expected
Not useful
Very bad quality
they just arent nearly as good a quality as putty buddies are
Poor product
size is slightly off
Slightly smaller
These, however, are too small for me,
Useless & full water entered
Doesnt let any water through
Did not work when swimming
It is expensive as forced to buy bulk and hugely dissatisfying
theyre quite pricey to say theyre mainly bits of silicone/putty
these are an absolute ripoff over priced is an understatement
Love
These have been helpful to prevent ear infections when my child swims
protects her ears
This ear putty is great
Excellent product
Good quality
Overall, I'm very pleased and would happily recommend
actually comfortable
so much more comfortable than ear plugs
They are comfortable to wear
Good fit
They fit snug and stay in
Fit securely and do the job to keep water out due to my grommets
Easy to use
are easy to put on
making them easy to identify who they belong to
Return
0.7% Return rate 68% Fixable by listing
size is slightly off
Slightly smaller
These, however, are too small for me,
Fake advertising - Orange is for JUNIORS
I'm giving 1 star for inacurate description of orange version - the picture
The silicone earplugs are breaking apart
When taking them out bits broke off
They stuck in and around my daughters ears and broke off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimming Ear Plugs for Kids questions
Answered from the same tracked data.









