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Swimming Ear Plugs for Kids

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $69K a year here, so Swimming Ear Plugs for Kids is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£69K/yr93K searches / yr
90-day growth
+68.3%search demand this quarter
Competition
67%top-5 click share · 11 brands · 25 sellers

Flapen Score

Swimming Ear Plugs for Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Ear Plugs for Kids is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Ear Plugs for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Ear Plugs for Kids 93K times last year and spent an estimated £69K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+68.3%
Conversion, latest week
10.5%
Market size, estimated
£69Ka year
Peak month
July4.2× the quietest month
Top search term
swimming ear plugs for kids28K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £2.96 to £19.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.07 that is £4K to £5K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£2.96–£19.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #23 within Water Sports. It carries 2,490 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#23in Water Sports
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,490per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Swimming Ear Plugs for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

9%

  • Putty Buddies42%
  • HIGAHY21%
  • QQJOYCCI8%
  • Zoggs8%
  • FNGXX6%
  • ANANJY6%
  • Open — no brand owns it (5 brands, 9%)

Demand

Swimming Ear Plugs for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Swimming Ear Plugs for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming ear plugs for kids28K/yr
  • kids ear plugs for swimming13K/yr
  • kids swimming ear plugs10K/yr
  • ear putty for swimming6K/yr
  • ear plugs swimming kids6K/yr
  • ear plugs for swimming kids5K/yr
  • putty buddies ear plugs kids4K/yr
  • putty buddies6K/yr
  • ear putty5K/yr
  • swimming ear plugs kids 6-145K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Ear Plugs for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use17%−0.11

Took a long time to get it out

Not as easy to use as expected

Not useful

Quality-Overall13%−0.05

Very bad quality

they just arent nearly as good a quality as putty buddies are

Poor product

Size-Overall11%−0.07

size is slightly off

Slightly smaller

These, however, are too small for me,

Water Resistance10%+0.26

Useless & full water entered

Doesnt let any water through

Did not work when swimming

Value For Money8%−0.13

It is expensive as forced to buy bulk and hugely dissatisfying

theyre quite pricey to say theyre mainly bits of silicone/putty

these are an absolute ripoff over priced is an understatement

Love

Ear Hygiene17%+1.73

These have been helpful to prevent ear infections when my child swims

protects her ears

This ear putty is great

Quality-Overall11%−0.05

Excellent product

Good quality

Overall, I'm very pleased and would happily recommend

Comfort-Overall11%+1.24

actually comfortable

so much more comfortable than ear plugs

They are comfortable to wear

Size-Overall11%−0.07

Good fit

They fit snug and stay in

Fit securely and do the job to keep water out due to my grommets

Ease Of Use9%−0.11

Easy to use

are easy to put on

making them easy to identify who they belong to

Return

0.7% Return rate 68% Fixable by listing

Size-Overall49%▇▆▇█▆▅

size is slightly off

Slightly smaller

These, however, are too small for me,

Functionality-Overall10%▄█▅▁▃▅
Advertised Vs Actual Product8%▁▅▃▆█▇

Fake advertising - Orange is for JUNIORS

I'm giving 1 star for inacurate description of orange version - the picture

Age Suitability7%█▃▂▄▅▂
Durability3%▁▁▁█▅▂

The silicone earplugs are breaking apart

When taking them out bits broke off

They stuck in and around my daughters ears and broke off

FAQ

Common Swimming Ear Plugs for Kids questions

Answered from the same tracked data.