swimming ear plugs for kids
Worth a lookShows low returns (0.7%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+68.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,490.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.96–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, swimming ear plugs for kids is a £69K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
swimming ear plugs for kids market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £71K–£88K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.1%
- Avg brand age
- 43 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
25
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
9%
- Putty Buddies42%
- HIGAHY21%
- QQJOYCCI8%
- Zoggs8%
- FNGXX6%
- ANANJY6%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Top swimming ear plugs for kids search terms
- swimming ear plugs for kids28K/yr
- kids ear plugs for swimming13K/yr
- kids swimming ear plugs10K/yr
- ear putty for swimming6K/yr
- ear plugs swimming kids6K/yr
- ear plugs for swimming kids5K/yr
- putty buddies ear plugs kids4K/yr
- putty buddies6K/yr
- ear putty5K/yr
- swimming ear plugs kids 6-145K/yr
Top swimming ear plugs for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Putty Buddies Super Soft Comfortable Original Swimming Earplugs for Kids (Block Water) 3-Pair Red/Blue/Yellow
Putty Buddies£5.754.3★7,821 rev
Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
HIGAHY£7.514.2★83 rev
Putty Buddies Original Swimming Earplugs (3 Pair) Purple
Putty Buddies£5.824.3★7,821 rev
Zoggs Unisex Child Junior Aqua Plugz for Swimming Ear Plugs - Orange 6-14 years
Zoggs£4.604.1★8,148 rev
Swimming Ear Plugs for Kids 6-14 3 Pairs Waterproof Reusable Silicone Swim Earplugs for Swimming Surfing Snorkeling and Other Water Sports (Kids 6-14 Years Old)
FNGXX£8.054.0★464 rev
Newest
by launch date
5 Pairs Reusable Silicone Swimming Ear Plugs Waterproof Noise Cancelling for Swim Sleep Study & Travel
BTOPB£2.961 rev
Kids Swimming Ear Plugs 4 Pairs Waterproof Silicone Reusable Earplugs Ear Protection for Showering Swimming Bathing Surfing for Children 4-12 Years Old
QQJOYCCI£8.172,694 rev
Earvolution Floating Putty Buddies Ear Plugs for Swimming - Invented by an Ear Physician - Moldable Premium Silicone - Floats on Water - Waterproof - Made in The USA - 3 Pack - Hot Pink
Putty Buddies£5.7677 rev
Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
HIGAHY£7.5183 rev
Swimming Ear Plugs for Kids - 4 Pairs Reusable Silicone Swim Earplugs Waterproof Ear Protection for Childrens Swimming Surfing Bathing & Water Sports.(4-14 Years Old)
HIGAHY£7.4638 rev
Trending
90-day click momentum5 Pairs Reusable Silicone Swimming Ear Plugs Waterproof Noise Cancelling for Swim Sleep Study & Travel
BTOPB£2.965.0★
Kids Swim Ear Plugs - 4 Pairs Waterproof Silicone Earplugs for Children 5-14 Years with Detachable Cord 2 Wearing Styles Attaches to Goggles Reusable Ear Protection for Pool Swimming Lessons
QQJOYCCI£10.093.8★
Kids Swimming Ear Plugs 4 Pairs Waterproof Silicone Reusable Earplugs Ear Protection for Showering Swimming Bathing Surfing for Children 4-12 Years Old
QQJOYCCI£8.174.4★
Swimming Ear Plugs for Kids with Lanyard 3 Pairs Waterproof Reusable Soft Silicone Swim Earplugs for Pool Surfing Diving Showering
ANANJY£6.624.6★
Putty Buddies Original Swimming Earplugs - Super Soft Moldable Plugs - Block Water - Comfortable - Great for Kids - 3-Pair Pack (Clear)
Putty Buddies£5.684.3★
What buyers say about swimming ear plugs for kids
What buyers praise and complain about, mined from review topics.What buyers love
“These have been helpful to prevent ear infections when my child swims”
“Excellent product”
“actually comfortable”
“Good fit”
“Easy to use”
“still worth it”
“Works well”
“Great for swimming”
“Good protection for my little one”
“the colours are appealing to her”
What buyers complain about
“Took a long time to get it out”
“Very bad quality”
“size is slightly off”
“Useless & full water entered”
“It is expensive as forced to buy bulk and hugely dissatisfying”
“The silicone earplugs are breaking apart”
“Fake advertising - Orange is for JUNIORS”
“this stuck and too painful to take out”
“Just get dirty quickly due to the nature of them”
“They do leave a bright coloured residue on swim caps”
Top return reasons
Common questions
- Is swimming ear plugs for kids profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +68.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the swimming ear plugs for kids niche?
- 11 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in swimming ear plugs for kids?
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for swimming ear plugs for kids peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the swimming ear plugs for kids niche?
- Listings span £2.96–£19.13; the average listing price is £7.07 (sweet spot $15–$100). The average incumbent carries 2,490 reviews — the moat a new listing must climb.