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Swimming Cap Long Hair

Fail

Prices span $4.18–$12.27, mostly outside the sweet spot, so Swimming Cap Long Hair is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£56K/yr131K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
44%top-5 click share · 13 brands · 61 sellers

Flapen Score

Swimming Cap Long Hair against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Cap Long Hair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Cap Long Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Cap Long Hair 131K times last year and spent an estimated £56K. The top 5 brands take 89% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
5.7%
Market size, estimated
£56Ka year
Top search term
long hair swimming cap20K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £4.18 to £12.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.50 that is £750 to £2K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£4.18–£12.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£750–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Water Sports. It carries 2,624 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Water Sports
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,624per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Swimming Cap Long Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

61

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

9%

  • Speedo25%
  • ZONE323%
  • SOUL CAP20%
  • Limmys14%
  • AMFUN6%
  • Dsane3%
  • Open — no brand owns it (7 brands, 9%)

Demand

Swimming Cap Long Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Swimming Cap Long Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long hair swimming cap20K/yr
  • swimming cap long hair19K/yr
  • large swimming cap18K/yr
  • swimming cap for long hair14K/yr
  • swim cap long hair11K/yr
  • swimming hat for long hair11K/yr
  • swimming cap women long hair6K/yr
  • extra large swimming cap4K/yr
  • speedo long hair swim cap4K/yr
  • swimming cap for braids4K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Cap Long Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.32

Too small

Way too tight

Way too big

Durability18%−0.44

Broke easily

Not durable

Broke within 8 weeks

Water Resistance11%−0.12

Water seeps in

Some water gets in

Not waterproof

Quality-Overall7%+0.71

Poor quality

Rubbish

Rubbish quality

Moist/Dry3%+0.33

also doesnt keep hair dry

Edges get damp especially when jumping in

eventually after an hour my whole head was wet

Love

Size-Overall27%+0.32

The fit is comfortable

Fits well

True to size

Quality-Overall19%+0.71

Good quality, easy to put on

Good quality swim cap

Excellent product

Value For Money9%+0.77

Good value for money

Highly recommend and price is so good

great value for money

Advertised Vs Actual Product6%+0.67

Does what its supposed to do

Exactly as described

Just what we needed

Water Resistance5%−0.12

Completely waterproof my daughter has waist length hair

It keeps the water out

it is very suitable for water resistance

Return

1.9% Return rate 90% Fixable by listing

Size-Overall81%█▇████

Too small

Way too tight

Way too big

Color3%▇█▅▆▇▂
Durability3%▅▃▆▄█▅

Broke easily

Not durable

Broke within 8 weeks

Functionality-Overall2%▄▆▅█▃█
Quality-Overall1%▁█▃▅▃▅

Poor quality

Rubbish

Rubbish quality

FAQ

Common Swimming Cap Long Hair questions

Answered from the same tracked data.