swimming bag
Worth a lookShows low returns (1.1%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,110.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£147K£147K/yr · 551K searches
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Price range
Okay£3.36–£19.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swimming bag is a £147K/yr Amazon United Kingdom market (551K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
swimming bag market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £141K–£188K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.5%
- Avg brand age
- 30 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
63
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
38%
Top 20: 73%
Open market
45%
- WANDF16%
- JIMJOOS13%
- HAGOT7%
- Didiseen7%
- JFmall6%
- Risefit6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.7×
Top swimming bag search terms
- swimming bags for kids83K/yr
- swim bag kids57K/yr
- kids swimming bag54K/yr
- swimming bags for adults45K/yr
- swim bags for adults34K/yr
- waterproof swimming bag32K/yr
- girls swimming bag36K/yr
- kids swim bag29K/yr
- waterproof swim bag32K/yr
- beach backpack12K/yr
Top swimming bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JIMJOOS Drawstring Mesh Swimming Bag - 25L Waterproof Swim Bag with Wet/Dry Compartment Multifunctional Sports Backpack for Kids Adults Swimming Surfing Beach Gym (PINK)
JIMJOOS£13.424.2★269 rev
WANDF Swim Bag Mesh Drawstring Backpack with Wet Pocket for Swimming Gym and Workout Gear (Purple)
WANDF£13.154.4★1,771 rev
HAGOT Drawstring Bags for Kids Waterproof Gym PE Bag with Zippered Pocket String Backpack for Beach Swimming Pool School
HAGOT£5.144.6★107 rev
Didiseen Drawstring Bag Waterproof 50 * 44 cm Oxford Gym Sack Blue
Didiseen£4.904.1★507 rev
WAWSAM Mermaid Swim Drawstring Bag - 38 × 45 cm Sports Gym PE Bag for Girls Kids Waterproof Swimming Beach Shopping Yoga Backpack and Drawstring kids with Zippered Pocket and Water Bottle Pocket
WAWSAM£11.824.6★676 rev
Newest
by launch date
nnOuOnn Bow Waterproof Drawstring Swimming Bag for Kids Cute Bows Large Capacity Drawstring Combination Backpack Swim Gym PE Bag with Zipper for Women Girls School Travel (White)
nnOuOnn£7.775 rev
HAGOT Drawstring Bags for Kids Waterproof Gym PE Bag with Zippered Pocket String Backpack for Beach Swimming Pool School
HAGOT£5.14107 rev
SoftcuteLee Drawstring Bags Waterproof Swimming Bags Unisex Sports Backpacks Large Drawstring Sackpacks Bags for School Gym Sports Travel Swimming (Blue)
SoftcuteLee£4.7146 rev
Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Purple 16-Small)
PHSYNI£17.401,277 rev
SUJIBHI Drawstring Bags Unisex Waterproof Sports Bag Swim PE Bags Drawstring Gym Bag for School Sports Swimming Gym Travel Beach (Rose red)
SUJIBHI£4.4271 rev
Trending
90-day click momentum
WANDF Swim Bag Mesh Drawstring Backpack with Wet Pocket for Swimming Gym and Workout Gear (Dark Blue)
WANDF£12.694.4★
Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Pink 16-Small)
PHSYNI£16.014.5★
Small Gym Bag for Girls Kids Sport Duffle Bag for Women Fitness Workout Travel Dance Ballet Swim with Shoes Compartment & Waterproof Pocket Easy Carrying Pu Leather Handle (Purple 16-Small)
PHSYNI£17.404.5★
WESTWOOD FOX Drawstring Gym Bag String Bags Gym Sack Backpack PE Bags for Women Men Trainer Swimming Bag Travel Beach School Holidays Suitable for Sports kids Boys Girls (Jet Black 1 pc)
WESTWOOD FOX£3.724.4★
nnOuOnn Bow Waterproof Drawstring Swimming Bag for Kids Cute Bows Large Capacity Drawstring Combination Backpack Swim Gym PE Bag with Zipper for Women Girls School Travel (White)
nnOuOnn£7.774.3★
What buyers say about swimming bag
What buyers praise and complain about, mined from review topics.What buyers love
“Great bag good quality”
“fits everything I need without feeling overcrowded”
“Definitely waterproof”
“Does exactly what its meant to do”
“The bag has multiple pockets”
“The extra storage features make a huge difference”
“Good value”
“great colour”
“Very sturdy”
“vibrant design”
What buyers complain about
“Broken strap”
“Broke in less than a week”
“Shocking quality”
“It started falling apart after a couple of uses not waterproof”
“Large bag, too long for me”
“Poor seam quality”
“Not very sturdy”
“the string handles have ripped away from the bottom not fit for purpose very disappointed”
“The zip broke within a couple of months, poor quality”
“unlike others a thicker material”
Top return reasons
Common questions
- Is swimming bag profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 50 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the swimming bag niche?
- 30 brands and 63 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in swimming bag?
- Top complaints mined from reviews: Strap/String Quality, Durability, Quality-Overall. The return rate is 1.1%.
- When does demand for swimming bag peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the swimming bag niche?
- Listings span £3.36–£19.34; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.