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Swimming Bag

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -16.3% this quarter, so Swimming Bag is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£147K/yr551K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
38%top-5 click share · 30 brands · 63 sellers

Flapen Score

Swimming Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Bag 551K times last year and spent an estimated £147K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
2.9%
Market size, estimated
£147Ka year
Peak month
September2.7× the quietest month
Top search term
swimming bags for kids83K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £3.36 to £19.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £9.38 that is £938 to £2K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£3.36–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£938–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #49 within Water Sports. It carries 1,111 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#49in Water Sports
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
50

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Swimming Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

63

Est. top-5 brand share

49%

Top 20: 92%

Est. top-5 click share

38%

Top 20: 73%

Open market

45%

  • WANDF16%
  • JIMJOOS13%
  • HAGOT7%
  • Didiseen7%
  • JFmall6%
  • Risefit6%

Demand

Swimming Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Swimming Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • swimming bags for kids83K/yr
  • swim bag kids57K/yr
  • kids swimming bag54K/yr
  • swimming bags for adults45K/yr
  • swim bags for adults34K/yr
  • waterproof swimming bag32K/yr
  • girls swimming bag36K/yr
  • kids swim bag29K/yr
  • waterproof swim bag32K/yr
  • beach backpack12K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Strap/String Quality”
1.1%of orders come back
“Broken strap”
A buyer, on “Strap/String Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swimming Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data