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Swimming Bag

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -16.3% this quarter, so Swimming Bag is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£147K/yr551K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
38%top-5 click share · 30 brands · 63 sellers

Flapen Score

Swimming Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Bag 551K times last year and spent an estimated £147K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
2.9%
Market size, estimated
£147Ka year
Peak month
September2.7× the quietest month
Top search term
swimming bags for kids83K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £3.36 to £19.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £9.38 that is £938 to £2K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£3.36–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£938–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #49 within Water Sports. It carries 1,111 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#49in Water Sports
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Swimming Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

63

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

38%

Top 20: 73%

Open market

45%

  • WANDF16%
  • JIMJOOS13%
  • HAGOT7%
  • Didiseen7%
  • JFmall6%
  • Risefit6%

Demand

Swimming Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Swimming Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming bags for kids83K/yr
  • swim bag kids57K/yr
  • kids swimming bag54K/yr
  • swimming bags for adults45K/yr
  • swim bags for adults34K/yr
  • waterproof swimming bag32K/yr
  • girls swimming bag36K/yr
  • kids swim bag29K/yr
  • waterproof swim bag32K/yr
  • beach backpack12K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality22%−0.21

Broken strap

straps are rubbish

The string broke

Durability19%−0.18

Broke in less than a week

broke on first use

Broke in a month

Quality-Overall16%0.00

Shocking quality

Low quality

not well made

Water Resistance8%−0.02

It started falling apart after a couple of uses not waterproof

it was not water proof

Not waterproof

Size-Overall7%+1.14

Large bag, too long for me

Bigger than expected

it is smaller than anticipated

Love

Quality-Overall17%0.00

Great bag good quality

Excellent product

feels like a good quality backpack

Size-Overall15%+1.14

fits everything I need without feeling overcrowded

The size is just right for my needs

Excellent swim bag fits both mine

Water Resistance8%−0.02

Definitely waterproof

its completely waterproof

Great waterproof swim bag

Advertised Vs Actual Product8%+0.95

Does exactly what its meant to do

Does the job

As described

Pockets/Compartments7%+0.71

The bag has multiple pockets

Great bag with plenty of pockets

All of these different pockets are so very useful and handy

Return

1.1% Return rate 50% Fixable by listing

Size-Overall38%▅▇▆▇█▇

Large bag, too long for me

Bigger than expected

it is smaller than anticipated

Strap/String Quality19%█▅▆▆▄▆

Broken strap

straps are rubbish

The string broke

Quality-Overall7%▄▄▅▅█▅

Shocking quality

Low quality

not well made

Durability6%█▄▄▃▅▂

Broke in less than a week

broke on first use

Broke in a month

Color4%▁▆█▅▇▅

FAQ

Common Swimming Bag questions

Answered from the same tracked data.