Swim Vest

Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +184.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months

738K

Growth, 90 days vs prior 90

+184.3%

Conversion, latest week

1.2%

Market size, estimated

£207Ka year

Peak month

July11.8× the quietest month

Top search term

swim vest100K searches a year

Listings sell for £22.95 on average, from £13.44 to £38.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £22.95 that is £2K to £6K a year per listing.

Average price

£22.95inside the $15 to $100 sweet spot

Price range

£13.44–£38.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #18 within Water Sports. It carries 1,435 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

87%

Out of stock, average day

9.5%

Average rank

#18in Water Sports

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,435per listing

Listings tracked

39

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months