Subbuteo
FailThe top 5 brands take 97% of clicks, so Subbuteo is a Fail.
- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £64K/yr148K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 58%top-5 click share · 8 brands · 49 sellers
Flapen Score
Subbuteo against its category
The dotted line is the Sports & Outdoors average. Past it, Subbuteo is stronger. Inside it, weaker.
Market
The Subbuteo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Subbuteo 148K times last year and spent an estimated £64K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £64Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- subbuteo81K searches a year
02 · Price
A sale here is worth £18.10.
Listings sell for £18.10 on average, from £5.34 to £54.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £18.10 that is £5K to £9K a year per listing.
- Average price
- £18.10inside the $15 to $100 sweet spot
- Price range
- £5.34–£54.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #785 within Supporters' Gear. It carries 365 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 83%
- Out of stock, average day
- 5.9%
- Average rank
- #785in Supporters' Gear
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 365per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Subbuteo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paul Lamond 3005 Subbuteo Team Edition Multicoloured
- Price
- £27.36
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 14y ago

Subbuteo 3365 Paul Lamond UEFA Champions League Game
- Price
- £21.25
- Rating
- 4.3/5
- Reviews
- 589
- Age
- 10y ago

Subbuteo 3195 National Soccer Club Fence Set 14.2 cm x 25.2 cm x 11.98 cm
- Price
- £17.85
- Rating
- 4.5/5
- Reviews
- 304
- Age
- 13y ago

Subbuteo Pitch Deluxe Premium CreaseFree Table Football Playing Surface | Durable RubberBacked RollOut Pitch Games Ages 6+ | Classic Football Tabletop Accessory
- Price
- £41.34
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3y ago

Subbuteo 3085 Official Virtual Assistant Referee (VAR) Set
- Price
- £10.13
- Rating
- 4.4/5
- Reviews
- 268
- Age
- 14y ago
Trending
estimated 90-day click momentum
Tabanzhe 1 Set Finger Soccer Game Mini Finger Football Tabletop Game with 2 Goals 1 mini footballs Fun Desk Party Game for Fans Clubs and Home Play
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!
- Price
- £54.28
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

Game of Two Halves - Football Board Game with all the excitement of a real match including actions cards red & yellow cards goals injuries offsides & penalties! Football gifts football game.
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Dromlag Football Gifts for Boys Soccer Board Game Christmas Xmas Gifts for 5 6 7 8 9 10 11 12 13 Year Old Teenage Boy Gifts Pinball Machine Mini Foosball Table Game for Kids Toys Age 5-13
- Price
- £20.38
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 11mo ago

Subbuteo 3365 Paul Lamond UEFA Champions League Game
- Price
- £21.25
- Rating
- 4.3/5
- Reviews
- 589
- Age
- 10y ago
Newest
by launch date
Tabanzhe 1 Set Finger Soccer Game Mini Finger Football Tabletop Game with 2 Goals 1 mini footballs Fun Desk Party Game for Fans Clubs and Home Play
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Dromlag Football Gifts for Boys Soccer Board Game Christmas Xmas Gifts for 5 6 7 8 9 10 11 12 13 Year Old Teenage Boy Gifts Pinball Machine Mini Foosball Table Game for Kids Toys Age 5-13
- Price
- £20.38
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 11mo ago

FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!
- Price
- £54.28
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

Game of Two Halves - Football Board Game with all the excitement of a real match including actions cards red & yellow cards goals injuries offsides & penalties! Football gifts football game.
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Subbuteo Training Set
- Price
- £9.48
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
49
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
2%
- Paul Lamond82%
- Subbuteo9%
- Tabanzhe2%
- Game of Two Halves2%
- FORZA1%
- TIPP-KICK1%
- Open — no brand owns it (2 brands, 2%)
Demand
Subbuteo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Subbuteo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- subbuteo81K/yr
- subbuteo football game30K/yr
- subbuteo teams15K/yr
- subbuteo accessories10K/yr
- subbuteo pitch4K/yr
- subbuteo goals4K/yr
- subbuteo game4K/yr
Reviews and returns
What reviews say buyers love and hate about Subbuteo
We read the reviews and the return reasons for every product selling here.
“A bit on the small side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Subbuteo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









