How competitive is the Subbuteo niche on Amazon United Kingdom?

8 brands and 49 sellers compete in Subbuteo on Amazon United Kingdom. The top 5 Subbuteo products take 58% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Subbuteo?

Subbuteo buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Subbuteo niche?

Subbuteo sells for £18.10 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.34–£54.28. The average incumbent carries 365 reviews — the moat a new listing must climb.

Subbuteo

brand-locked demand (top 5 brands take 97% of clicks) — Subbuteo doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Subbuteo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Subbuteo is a £64K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Subbuteo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.3% over the last 90 days and 2.4% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr5K

Search volume / yr+11.3%148K

Conversion rate2.4%

Avg price£18.10

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 49

Top-5 product click share58%

Open market3%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Top Subbuteo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Paul Lamond 3005 Subbuteo Team Edition Multicoloured

Price: £27.36
Rating: 4.6/5
Reviews: 1,319
Age: 14y ago

Subbuteo 3365 Paul Lamond UEFA Champions League Game

Price: £21.25
Rating: 4.3/5
Reviews: 589
Age: 10y ago

Subbuteo 3195 National Soccer Club Fence Set 14.2 cm x 25.2 cm x 11.98 cm

Price: £17.85
Rating: 4.5/5
Reviews: 304
Age: 13y ago

Subbuteo Pitch Deluxe Premium CreaseFree Table Football Playing Surface | Durable RubberBacked RollOut Pitch Games Ages 6+ | Classic Football Tabletop Accessory

Price: £41.34
Rating: 4.3/5
Reviews: 28
Age: 3y ago

Subbuteo 3085 Official Virtual Assistant Referee (VAR) Set

Price: £10.13
Rating: 4.4/5
Reviews: 268
Age: 14y ago

Newest

by launch date

Tabanzhe 1 Set Finger Soccer Game Mini Finger Football Tabletop Game with 2 Goals 1 mini footballs Fun Desk Party Game for Fans Clubs and Home Play

Price: £5.34
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Dromlag Football Gifts for Boys Soccer Board Game Christmas Xmas Gifts for 5 6 7 8 9 10 11 12 13 Year Old Teenage Boy Gifts Pinball Machine Mini Foosball Table Game for Kids Toys Age 5-13

Price: £20.38
Rating: 4.5/5
Reviews: 115
Age: 11mo ago

FORZA Wave Football Rebounder Master Your First Touch! | The Worlds #1 4-in-1 Passing Rebound Board 2 Min Setup Unbreakable Design & 8kg Rock-Solid Stability Buy FORZA Play Forever!

Price: £54.28
Rating: 4.5/5
Reviews: 67
Age: 1y ago

Game of Two Halves - Football Board Game with all the excitement of a real match including actions cards red & yellow cards goals injuries offsides & penalties! Football gifts football game.

Price: £11.49
Rating: 4.6/5
Reviews: 56
Age: 1y ago

Subbuteo Training Set

Price: £9.48
Rating: 4.2/5
Reviews: 24
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

Paul Lamond82%
Subbuteo9%
Tabanzhe2%
Game of Two Halves2%
FORZA1%
TIPP-KICK1%
Open — no brand owns it (2 brands, 2%)

Subbuteo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR2.4%Products23Brands8Top 5 Brands97%OOS Rate5.9%Rating4.4★Reviews365Avg BSR#785

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Top Subbuteo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

subbuteo81K/yr +11.1%1.1% conv.
subbuteo football game30K/yr +28.6%1.7% conv.
subbuteo teams15K/yr -8.9%1.8% conv.
subbuteo accessories10K/yr -8.3%1.6% conv.
subbuteo pitch4K/yr +31.7%1.7% conv.
subbuteo goals4K/yr +23.9%1.0% conv.
subbuteo game4K/yr +1.3%2.4% conv.

What reviews say buyers love and hate about Subbuteo

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Fun/Entertainment Experience33%

“Good fun”

Quality-Overall22%

“Well made it is really good for football training you can even have the rebound to go in different directions”

Value For Money16%

“Great price”

Advertised Vs Actual Product10%

“Does the job”

Compactness7%

“Compact and useful”

What buyers complain about

75% of reviews

Size-Overall50%

“A bit on the small side”

Value For Money25%

“Not really worth the money”

Subbuteo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Value For Money

19%

3Quality-Overall

12%

4Defective Material/Parts

10%

5Product Condition

Common Subbuteo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Subbuteo 46/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.