Stress Toys

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

1.9%

Market size, estimated

£45Ka year

Peak month

May3.7× the quietest month

Top search term

squishy stress ball82K searches a year

Listings sell for £7.10 on average, from £2.16 to £15.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.10 that is £710 to £2K a year per listing.

Average price

£7.10under the $15 to $100 sweet spot

Price range

£2.16–£15.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£710–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #747 within Fitness. It carries 357 reviews at 3.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

95%

Out of stock, average day

23.5%

Average rank

#747in Fitness

Average rating

3.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

357per listing

Listings tracked

61

26 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

5Amazon's first-year sales bar

Average brand age

14 months