Stress Relief Toys

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

2.1%

Market size, estimated

£34Ka year

Peak month

December5.4× the quietest month

Top search term

stress relief toys adults59K searches a year

Listings sell for £7.65 on average, from £3.25 to £18.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.65 that is £0 to £765 a year per listing.

Average price

£7.65under the $15 to $100 sweet spot

Price range

£3.25–£18.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£765

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #493 within Fitness. It carries 2,325 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

94%

Out of stock, average day

9.0%

Average rank

#493in Fitness

Average rating

4.12 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,325per listing

Listings tracked

53

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

15 months