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Strength Training Equipment

Fail

The top 5 brands take 100% of clicks, so Strength Training Equipment is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£174K/yr531K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
96%top-5 click share · 5 brands · 11 sellers

Flapen Score

Strength Training Equipment against its category

The dotted line is the Sports & Outdoors average. Past it, Strength Training Equipment is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strength Training Equipment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strength Training Equipment 531K times last year and spent an estimated £174K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
1.0%
Market size, estimated
£174Ka year
Peak month
January2.1× the quietest month
Top search term
workout equipment104K searches a year

02 · Price

A sale here is worth £33.13.

Listings sell for £33.13 on average, from £7.06 to £53.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £33.13 that is £8K to £17K a year per listing.

Average price
£33.13inside the $15 to $100 sweet spot
Price range
£7.06–£53.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 20,118 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Fitness
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,118per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Strength Training Equipment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • EVOLAND53%
  • Gritin27%
  • Ayombo11%
  • Jerylota5%
  • Paleclouds4%

Demand

Strength Training Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Strength Training Equipment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • workout equipment104K/yr
  • exercise equipment89K/yr
  • home exercise equipment51K/yr
  • at home workout equipment51K/yr
  • work out equipment for home44K/yr
  • home workout36K/yr
  • outdoor gym equipment16K/yr
  • at home gym equipment20K/yr
  • home fitness20K/yr
  • home exercise16K/yr

Reviews and returns

What reviews say buyers love and hate about Strength Training Equipment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.19

poor durability

already falling apart

yellow band started breaking after just a few weeks

Size-Overall10%−0.11

Not fit for purpose

Smaller than expected

too big

Quality-Overall8%+0.59

Poor Quality

Trash

Cheap

Noise Level5%−0.03

Noisy after a while

being quite noisy

Quite noisy

Stretchability/Expandability/Elasticity4%−0.04

Very hard for me to stretch will give away

These are really not tight enough

Not very elastic

Love

Quality-Overall22%+0.59

Good quality and arrived on time

consistent in the quality

Excellent product

Value For Money13%+0.96

Good value

Excellent value for money

Well worth the money

Exercise/Sports Suitability10%+0.69

Good exercise

Excellent workout

Happy & perfect & looking forward to exercise

Ease Of Use7%+0.54

Easy to use

just as easy to move

they are interesting to use

Advertised Vs Actual Product6%+0.45

As advertised

Better Than Expected

As described

Return

0.7% Return rate 38% Fixable by listing

Size-Overall23%█▇▅▅▅▄

Not fit for purpose

Smaller than expected

too big

Functionality-Overall12%▂▇█▇▅▇

Dont work

Gimmick that doesnt work

Defective Material/Parts8%▂▆▄▄█▄
Quality-Overall7%█▆▆▆▅█

Poor Quality

Trash

Cheap

Strength5%▄▄█▇▃▆

appear fairly flimsy

not strong enough

Flimsy

FAQ

Common Strength Training Equipment questions

Answered from the same tracked data.