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Strength Training Equipment

Fail

The top 5 brands take 100% of clicks, so Strength Training Equipment is a Fail.

Flapen Score
35
35 / 100
Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 50
Market size
£174K/yr531K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
96%top-5 click share · 5 brands · 11 sellers

Flapen Score

Strength Training Equipment against its category

The dotted line is the Sports & Outdoors average. Past it, Strength Training Equipment is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strength Training Equipment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strength Training Equipment 531K times last year and spent an estimated £174K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
1.0%
Market size, estimated
£174Ka year
Peak month
January2.1× the quietest month
Top search term
workout equipment104K searches a year

02 · Price

A sale here is worth £33.13.

Listings sell for £33.13 on average, from £7.06 to £53.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £33.13 that is £8K to £17K a year per listing.

Average price
£33.13inside the $15 to $100 sweet spot
Price range
£7.06–£53.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£8K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 20,118 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Fitness
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,118per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Strength Training Equipment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • EVOLAND53%
  • Gritin27%
  • Ayombo11%
  • Jerylota5%
  • Paleclouds4%

Demand

Strength Training Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Strength Training Equipment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • workout equipment104K/yr
  • exercise equipment89K/yr
  • home exercise equipment51K/yr
  • at home workout equipment51K/yr
  • work out equipment for home44K/yr
  • home workout36K/yr
  • outdoor gym equipment16K/yr
  • at home gym equipment20K/yr
  • home fitness20K/yr
  • home exercise16K/yr

Reviews and returns

What reviews say buyers love and hate about Strength Training Equipment

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.7%of orders come back
“poor durability”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Strength Training Equipment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data