Strength Training Equipment
FailThe top 5 brands take 100% of clicks, so Strength Training Equipment is a Fail.
- Flapen Score
- 35 / 100Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 5035
- Market size
- £174K/yr531K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 11 sellers
Flapen Score
Strength Training Equipment against its category
The dotted line is the Sports & Outdoors average. Past it, Strength Training Equipment is stronger. Inside it, weaker.
Market
The Strength Training Equipment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strength Training Equipment 531K times last year and spent an estimated £174K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 531K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £174Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- workout equipment104K searches a year
02 · Price
A sale here is worth £33.13.
Listings sell for £33.13 on average, from £7.06 to £53.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £33.13 that is £8K to £17K a year per listing.
- Average price
- £33.13inside the $15 to $100 sweet spot
- Price range
- £7.06–£53.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 20,118 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Fitness
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 20,118per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Strength Training Equipment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago
Trending
90-day click momentum
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago

Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.72
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago
Newest
by launch date
Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.72
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- EVOLAND53%
- Gritin27%
- Ayombo11%
- Jerylota5%
- Paleclouds4%
Demand
Strength Training Equipment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Strength Training Equipment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- workout equipment104K/yr
- exercise equipment89K/yr
- home exercise equipment51K/yr
- at home workout equipment51K/yr
- work out equipment for home44K/yr
- home workout36K/yr
- outdoor gym equipment16K/yr
- at home gym equipment20K/yr
- home fitness20K/yr
- home exercise16K/yr
Reviews and returns
What reviews say buyers love and hate about Strength Training Equipment
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor durability
already falling apart
yellow band started breaking after just a few weeks
Not fit for purpose
Smaller than expected
too big
Poor Quality
Trash
Cheap
Noisy after a while
being quite noisy
Quite noisy
Very hard for me to stretch will give away
These are really not tight enough
Not very elastic
Love
Good quality and arrived on time
consistent in the quality
Excellent product
Good value
Excellent value for money
Well worth the money
Good exercise
Excellent workout
Happy & perfect & looking forward to exercise
Easy to use
just as easy to move
they are interesting to use
As advertised
Better Than Expected
As described
Return
0.7% Return rate 38% Fixable by listing
Not fit for purpose
Smaller than expected
too big
Dont work
Gimmick that doesnt work
Poor Quality
Trash
Cheap
appear fairly flimsy
not strong enough
Flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strength Training Equipment questions
Answered from the same tracked data.









