Strength Training Equipment
FailThe top 5 brands take 100% of clicks, so Strength Training Equipment is a Fail.
- Flapen Score
- 35 / 100Ranks 749 of 792 Sports & Outdoors niches · −15 vs the category median of 5035
- Market size
- £174K/yr531K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 11 sellers
Flapen Score
Strength Training Equipment against its category
The dotted line is the Sports & Outdoors average. Past it, Strength Training Equipment is stronger. Inside it, weaker.
Market
The Strength Training Equipment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strength Training Equipment 531K times last year and spent an estimated £174K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 531K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £174Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- workout equipment104K searches a year
02 · Price
A sale here is worth £33.13.
Listings sell for £33.13 on average, from £7.06 to £53.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £33.13 that is £8K to £17K a year per listing.
- Average price
- £33.13inside the $15 to $100 sweet spot
- Price range
- £7.06–£53.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£17K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 20,118 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Fitness
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 20,118per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Strength Training Equipment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago
Trending
estimated 90-day click momentum
EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago

Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
- Price
- £7.06
- Rating
- 4.4/5
- Reviews
- 114,638
- Age
- 7y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.72
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago
Newest
by launch date
Ropeless Battle Rope Weighted Cordless Battle Ropes with Training Poster
- Price
- £19.62
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 4mo ago

22-in-1 Home Gym Equipment Portable Push Up Stands Press Up Board Handles for floor Home Gym Systems with 36 Gym Accessories Resistance Band Bar Abdominal Rollers (Black) (black 22 in 1)
- Price
- £45.28
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Pilates Bar Kit with Resistance Bands Pilates Workout Equipment for Legs Hip Waist Arm Squats Exercise Equipment for Home Workouts Adjustable 3-Section Pilates Bar Kit for Women & Men
- Price
- £24.29
- Rating
- 4.2/5
- Reviews
- 1,474
- Age
- 2y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £53.72
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 2y ago

EVOLAND Vibration Plate Exercise Machine Fitness Vibration Trainer
- Price
- £48.79
- Rating
- 4.6/5
- Reviews
- 2,126
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- EVOLAND53%
- Gritin27%
- Ayombo11%
- Jerylota5%
- Paleclouds4%
Demand
Strength Training Equipment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Strength Training Equipment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- workout equipment104K/yr
- exercise equipment89K/yr
- home exercise equipment51K/yr
- at home workout equipment51K/yr
- work out equipment for home44K/yr
- home workout36K/yr
- outdoor gym equipment16K/yr
- at home gym equipment20K/yr
- home fitness20K/yr
- home exercise16K/yr
Reviews and returns
What reviews say buyers love and hate about Strength Training Equipment
We read the reviews and the return reasons for every product selling here.
“poor durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strength Training Equipment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









