Stopwatch
pricing outside the sweet spot ($7.20 avg) — Stopwatch doesn't clear our bar today.
Flapen Score
Is Stopwatch profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stopwatch is a £180K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Stopwatch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.4% over the last 90 days and 9.3% of searches end in a purchase.
£180K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 19 products
Top Stopwatch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PULIVIA Sports Stopwatch Timer Lap Split Digital Stopwatch with Clock Calendar Alarm Large Display Shockproof Stop watch for Sports Coaches Swimming Running Black
- Price
- £4.45
- Rating
- 4.1/5
- Reviews
- 1,675
- Age
- 5y ago
Vicloon Sport Stopwatch Timer Multi-Function Sport Digital Stopwatch Large Display Single Lap/Split Memory Stopwatch with12/24 Hour Clock Alarm Calendar for Training Swimming Running(Black)
- Price
- £3.94
- Rating
- 4.0/5
- Reviews
- 4,760
- Age
- 4y ago
Dacitiery 3 Pcs Sports Stopwatch Timer Lap Split Digital Stopwatch with Countdown Timer Calendar Clock Alarm Multi-Function Shockproof Sport Stopwatch for Swimming Running Sports Training
- Price
- £6.65
- Rating
- 3.8/5
- Reviews
- 118
- Age
- 4y ago
Vicloon Sport Stopwatch Timer Multi-Function Sport Digital Stopwatch Large Display Single Lap /Split Memory Stopwatch with12/24 Hour Clock Alarm Calendar for Training Swimming Running(Blue)
- Price
- £3.88
- Rating
- 4.0/5
- Reviews
- 4,760
- Age
- 4y ago
Digital Stopwatch Timer Lap Split Sports Stopwatch with Clock
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 60
- Age
- 3y ago
Trending
90-day click momentumDigital Stopwatch Timer Lap Split Sports Stopwatch with Clock
- Price
- £3.35
- Rating
- 4.1/5
- Reviews
- 60
- Age
- 3y ago
MineUp 4PCs Digital Sports Stopwatch with Large Display - Multi-Function Timer Date Time & Alarm - Shockproof Waterproof for Training
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
PULIVIA Stopwatch Timer Only Stopwatch Mode with Whistle ON/OFF Silent Large Display Simple Operation Digital Stop-watch for Sports Coaches PE-teachers Referees Black
- Price
- £7.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 8mo ago
FCXJTU Simple Digital Sports Stopwatch No Bells No Clock No Alarm Simple Basic Operation Silent ON/Off Pure Stopwatch for Swimming Running Training Kids Coaches Referees Teachers Black
- Price
- £7.17
- Rating
- 3.9/5
- Reviews
- 1,384
- Age
- 3y ago
Vicloon Sport Stopwatch Timer Multi-Function Sport Digital Stopwatch Large Display Single Lap/Split Memory Stopwatch with12/24 Hour Clock Alarm Calendar for Training Swimming Running(Red)
- Price
- £3.88
- Rating
- 4.0/5
- Reviews
- 4,760
- Age
- 3y ago
Newest
by launch datePULIVIA Stopwatch Timer Only Stopwatch Mode with Whistle ON/OFF Silent Large Display Simple Operation Digital Stop-watch for Sports Coaches PE-teachers Referees Black
- Price
- £7.08
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 8mo ago
Digital Sports Stopwatch Timer Single Lap Split with Alarm Multi-Function Large Display Countdown Timer Shockproof for Coaches Swimming Running Sports Gym (Orange)
- Price
- £4.12
- Rating
- 3.8/5
- Reviews
- 56
- Age
- 1y ago
Digital Sports Stopwatch Timer Single Lap Split Digital Stopwatch with Alarm Multi-Function Large Display Countdown Timer Shockproof for Coaches Swimming Running Sports Gym
- Price
- £4.16
- Rating
- 3.8/5
- Reviews
- 56
- Age
- 1y ago
MineUp 4PCs Digital Sports Stopwatch with Large Display - Multi-Function Timer Date Time & Alarm - Shockproof Waterproof for Training
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
8 Pieces Sports Stopwatch Timer Multi Function Sport Digital Stop watch Large Display with Date Time and Alarm Function Shockproof Sport Stopwatch for Swimming Running Sports Training (Vivid Color)
- Price
- £20.27
- Rating
- 3.9/5
- Reviews
- 281
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
19
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Vicloon33%
- PULIVIA28%
- Dacitiery9%
- FCXJTU7%
- OOYES6%
- Weewooday6%
- Open — no brand owns it (4 brands, 11%)
Stopwatch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Stopwatch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stopwatch141K/yr
- stop watch46K/yr
- stopwatch timer26K/yr
- stop watches16K/yr
- stopwatches10K/yr
- waterproof stopwatch6K/yr
- stop watches for coaches6K/yr
- digital stopwatch4K/yr
- kids stopwatch4K/yr
- stop watches timer3K/yr
What reviews say buyers love and hate about Stopwatch
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Easy to use”
“budget-friendly”
“works exactly like it should”
“The overall build quality feels sturdy”
“Good timer”
What buyers complain about
74% of reviews“Not great quality”
“Short battery life”
“Very poor instructions”
“Likewise the buttons aren't great”
“Didnt work”
Stopwatch return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stopwatch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
