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Stairmaster

Fail

Buyers convert on only 0.7% of searches, so Stairmaster is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£140K/yr265K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Stairmaster against its category

The dotted line is the Sports & Outdoors average. Past it, Stairmaster is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stairmaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stairmaster 265K times last year and spent an estimated £140K. The top 5 brands take 67% of clicks. Demand peaks in Jan–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.7%
Market size, estimated
£140Ka year
Peak month
January4.2× the quietest month
Top search term
stairmaster59K searches a year

02 · Price

A sale here is worth £74.33.

Listings sell for £74.33 on average, from £14.68 to £272.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £74.33 that is £0 to £7K a year per listing.

Average price
£74.33inside the $15 to $100 sweet spot
Price range
£14.68–£272.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #58 within Fitness. It carries 3,346 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
64%
Out of stock, average day
35.9%
Average rank
#58in Fitness
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,346per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stairmaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

  • YOLEO25%
  • MERACH19%
  • Sunny Health & Fitness9%
  • FitinOne7%
  • HXD-ERGO7%
  • RYGEO5%

Demand

Stairmaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, May · busiest ÷ quietest = 4.2×

Search terms

Top Stairmaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stairmaster59K/yr
  • stair stepper52K/yr
  • stair master26K/yr
  • stair master at home25K/yr
  • stair climber21K/yr
  • stair climber exercise machine17K/yr
  • stair stepper exercise machine18K/yr
  • stairmaster exercise machine13K/yr
  • exercise stair climber6K/yr
  • vertical climber6K/yr

Reviews and returns

What reviews say buyers love and hate about Stairmaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level15%−0.19

Noise

makes too much noise

made quite a bit of noise

Durability6%−0.08

Worn out quickly

Some wear and tear after a few uses

already falling apart

Quality-Overall5%+0.20

Not the best

Poor quality

Absolute rubbish

Instructions/User Manual/Troubleshooting4%−0.05

Followed the information manual instructions which are extremely hard to follow as print is so small

No instructions included

Very sturdy, says 99 programmes, no instructions for normal use

Ease Of Use3%+0.74

I was concerned it might be difficult to use and work

Takes a bit of getting used to

its not the easiest or quickest

Love

Exercise/Sports Suitability15%+0.89

A great workout machine

Good workout

Good exercise

Quality-Overall14%+0.20

Excellent product

well made

The build quality feels sturdy and durable

Value For Money13%+1.11

Worth it

Excellent value for money

Good for the price

Ease Of Use11%+0.74

Easy to use

Easy to get started

Great for beginners to get used too

Efficiency5%

Work ok. Works

Efficient

Works well

Return

1.9% Return rate 13% Fixable by listing

Functionality-Overall19%███▅▅▇
Defective Material/Parts12%▅█▂▄▇▅
Noise Level8%▅██▆▆▃

Noise

makes too much noise

made quite a bit of noise

Size-Overall5%▅▂▇█▄▄
Weight Heavy5%▂▄▅█▄▆

FAQ

Common Stairmaster questions

Answered from the same tracked data.