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Stairmaster

Fail

Buyers convert on only 0.7% of searches, so Stairmaster is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£140K/yr265K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
54%top-5 click share · 19 brands · 26 sellers

Flapen Score

Stairmaster against its category

The dotted line is the Sports & Outdoors average. Past it, Stairmaster is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stairmaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stairmaster 265K times last year and spent an estimated £140K. The top 5 brands take 67% of clicks. Demand peaks in Jan–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.7%
Market size, estimated
£140Ka year
Peak month
January4.2× the quietest month
Top search term
stairmaster59K searches a year

02 · Price

A sale here is worth £74.33.

Listings sell for £74.33 on average, from £14.68 to £272.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £74.33 that is £0 to £7K a year per listing.

Average price
£74.33inside the $15 to $100 sweet spot
Price range
£14.68–£272.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #58 within Fitness. It carries 3,346 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
64%
Out of stock, average day
35.9%
Average rank
#58in Fitness
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,346per listing
Listings tracked
25

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stairmaster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

26

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

28%

  • YOLEO25%
  • MERACH19%
  • Sunny Health & Fitness9%
  • FitinOne7%
  • HXD-ERGO7%
  • RYGEO5%

Demand

Stairmaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, May · busiest ÷ quietest = 4.2×

Search terms

Top Stairmaster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stairmaster59K/yr
  • stair stepper52K/yr
  • stair master26K/yr
  • stair master at home25K/yr
  • stair climber21K/yr
  • stair climber exercise machine17K/yr
  • stair stepper exercise machine18K/yr
  • stairmaster exercise machine13K/yr
  • exercise stair climber6K/yr
  • vertical climber6K/yr

Reviews and returns

What reviews say buyers love and hate about Stairmaster

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Exercise/Sports Suitability”
15%of negative reviews mention “Noise Level”
1.9%of orders come back
“Noise”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stairmaster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data