Stairmaster
FailBuyers convert on only 0.7% of searches, so Stairmaster is a Fail.
- Flapen Score
- 45 / 100Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 5045
- Market size
- £140K/yr265K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 26 sellers
Flapen Score
Stairmaster against its category
The dotted line is the Sports & Outdoors average. Past it, Stairmaster is stronger. Inside it, weaker.
Market
The Stairmaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stairmaster 265K times last year and spent an estimated £140K. The top 5 brands take 67% of clicks. Demand peaks in Jan–May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £140Ka year
- Peak month
- January4.2× the quietest month
- Top search term
- stairmaster59K searches a year
02 · Price
A sale here is worth £74.33.
Listings sell for £74.33 on average, from £14.68 to £272.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £74.33 that is £0 to £7K a year per listing.
- Average price
- £74.33inside the $15 to $100 sweet spot
- Price range
- £14.68–£272.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #58 within Fitness. It carries 3,346 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 64%
- Out of stock, average day
- 35.9%
- Average rank
- #58in Fitness
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,346per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Stairmaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YOLEO Magnetic Stair Stepper for Exercise at Home 16-Level Adjustable Resistance Up to 60KG Folding Cardio Stairmaster with 28Extended Stride&Low Noise Stair Climber with HR Sensor for Full Body
- Price
- £272.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3mo ago

MERACH Stair Stepper Exercise Machine for Home Gym 3-Level Resistance 150KG
- Price
- £86.91
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 1y ago

FitinOne Stair Stepper for Home Gym Adjustable Stepper Machine with 4 Heights & 3 Angles Compact Foldable Stair Master at Home for Full-Body Workout Adjustable Pedals
- Price
- £49.95
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 9mo ago

HXD-ERGO Stair Climber Machine Foldable for Home Workout
- Price
- £89.59
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago

Stair Stepper Folding Vertical Climber Home Step Exercise Machine Ab Glute and Leg Home Cardio Exerciser with Resistance Adjustable
- Price
- £54.26
- Rating
- 3.9/5
- Reviews
- 303
- Age
- 1y ago
Trending
90-day click momentum
HOFTME Stair Stepper for Home Stair Climber Foldable Large Pedal Vertical Climber Machine for Full-Body Workout Steppers for Exercise at Home with 110KG Loading Capacity
- Price
- £49.92
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2mo ago

YOLEO Magnetic Stair Stepper for Exercise at Home 16-Level Adjustable Resistance Up to 60KG Folding Cardio Stairmaster with 28Extended Stride&Low Noise Stair Climber with HR Sensor for Full Body
- Price
- £272.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3mo ago

HXD-ERGO Stair Stepper Foldable Stairmaster Machine for Home Gym Workout 160kg Load-Bearing Capacity Cardio Stair Climber with Low Noise (Black orange with resistances)
- Price
- £149.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

MERACH Stair Stepper Exercise Machine for Home Gym 3-Level Resistance 150KG
- Price
- £58.73
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 2mo ago

Stair Stepper Resistance Adjustable Folding Vertical Climber Machine for Home Gym Full-Body Workout (Black)
- Price
- £62.71
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Newest
by launch date
HOFTME Stair Stepper for Home Stair Climber Foldable Large Pedal Vertical Climber Machine for Full-Body Workout Steppers for Exercise at Home with 110KG Loading Capacity
- Price
- £49.92
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 2mo ago

HXD-ERGO Stair Stepper Foldable Stairmaster Machine for Home Gym Workout 160kg Load-Bearing Capacity Cardio Stair Climber with Low Noise (Black orange with resistances)
- Price
- £149.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

MERACH Stair Stepper Exercise Machine for Home Gym 3-Level Resistance 150KG
- Price
- £58.73
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 2mo ago

Stair Stepper for Home Large Pedal Vertical Stair Climber Compact Foldable Stair Climber Home Cardio Exerciser for Full-Body Workout Adjustable Pedals 120KG Weight Capacity
- Price
- £60.25
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

YOLEO Magnetic Stair Stepper for Exercise at Home 16-Level Adjustable Resistance Up to 60KG Folding Cardio Stairmaster with 28Extended Stride&Low Noise Stair Climber with HR Sensor for Full Body
- Price
- £272.44
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
28%
- YOLEO25%
- MERACH19%
- Sunny Health & Fitness9%
- FitinOne7%
- HXD-ERGO7%
- RYGEO5%
Demand
Stairmaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 4.2×
Search terms
Top Stairmaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stairmaster59K/yr
- stair stepper52K/yr
- stair master26K/yr
- stair master at home25K/yr
- stair climber21K/yr
- stair climber exercise machine17K/yr
- stair stepper exercise machine18K/yr
- stairmaster exercise machine13K/yr
- exercise stair climber6K/yr
- vertical climber6K/yr
Reviews and returns
What reviews say buyers love and hate about Stairmaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Noise
makes too much noise
made quite a bit of noise
Worn out quickly
Some wear and tear after a few uses
already falling apart
Not the best
Poor quality
Absolute rubbish
Followed the information manual instructions which are extremely hard to follow as print is so small
No instructions included
Very sturdy, says 99 programmes, no instructions for normal use
I was concerned it might be difficult to use and work
Takes a bit of getting used to
its not the easiest or quickest
Love
A great workout machine
Good workout
Good exercise
Excellent product
well made
The build quality feels sturdy and durable
Worth it
Excellent value for money
Good for the price
Easy to use
Easy to get started
Great for beginners to get used too
Work ok. Works
Efficient
Works well
Return
1.9% Return rate 13% Fixable by listing
Noise
makes too much noise
made quite a bit of noise
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stairmaster questions
Answered from the same tracked data.









