squat wedge
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great175.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.55avg listing price — sweet spot $15–$100
Price range
Good£6.91–£35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, squat wedge is a £50K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
squat wedge market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 76%
- Out of stock
- 10.5%
- Avg brand age
- 29 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
27%
- Sportneer24%
- nooncrazy22%
- Jinsihou11%
- MuscleForge6%
- Yesland5%
- CampTeck5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top squat wedge search terms
- squat wedge48K/yr
- squat wedge block15K/yr
- squat ramp6K/yr
- squat wedges4K/yr
- foot wedge3K/yr
- atg squat wedge4K/yr
Top squat wedge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slant Board 480 lbs Weight Capacity Squat Wedge Block for calf stretcher
nooncrazy£14.984.5★925 rev
Sportneer Squat Wedge 540kg 20 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£34.975.0★16 rev
Sportneer Squat Wedge 540kg 15 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£35.915.0★16 rev
MuscleForge 3 pcs Slant Board Calf Stretcher - Squat Wedge Blocks with 4 Adjustable Angles Supports up to 200kg - Calf Stretch Board Incline Heel Wedges for Flexibility Ankle Mobility ATG Rehab
MuscleForge£14.884.3★304 rev
Squat Wedge Ramp Non-Slip YOGA Pilates Block Slant Board Calf Stretcher Heavy Duty 2pcs EVA Foam Foot Ankle Knee Stretcher Leg Extender Incline Board Platform For Heel Elevated Squat and Calf Raise
Jinsihou£13.664.4★106 rev
Newest
by launch date
Squat Wedge Blocks (Pair) with Carry Bag Non-Slip Slant Board for Heel Elevated Squats Calf Raises & Deadlifts ATG Split Squats Incline Foam Ramp for Ankle Mobility Knee Rehab & Leg Training
Zynthal£15.1211 rev
Sportneer Squat Wedge 540kg 20 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£34.9716 rev
Sportneer Squat Wedge 540kg 15 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£35.9116 rev
Vertent Cork Squat Wedge Block 3-Piece Set with Carry Bag
Vertent£13.0329 rev
Slant Board 480 lbs Weight Capacity Squat Wedge Block for calf stretcher
nooncrazy£14.98925 rev
Trending
90-day click momentumSportneer Squat Wedge 540kg 20 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£34.975.0★
Sportneer Squat Wedge 540kg 15 Slant Board for Knee Relief Squats & Strength Training Non-Slip Wooden Stretch and Mobility Board for Home & Gym
Sportneer£35.915.0★
Hausdec 2 Pcs Yoga Mats Adjustable Squat Ramp Incline Board Improve Strength for Squat and Deadlift black
Hausdec£7.314.0★
Yoga Studio Lightweight EVA Non-Slip Slanting Yoga Pilates Wedge | Sports Wedge for Squats Pushups Pressups | Supportive Wedge Riser Block - 50 x 15 x 5cm (Purple) (Graphite Grey)
Yoga Studio£11.384.4★
Squat Wedge Blocks (Pair) with Carry Bag Non-Slip Slant Board for Heel Elevated Squats Calf Raises & Deadlifts ATG Split Squats Incline Foam Ramp for Ankle Mobility Knee Rehab & Leg Training
Zynthal£15.124.1★
What buyers say about squat wedge
What buyers praise and complain about, mined from review topics.What buyers love
“these are well made”
“The wedges are lightweight”
“they do not slip or slide”
“Worth the purchase”
“useful exercise instructions provided”
“much better than I actually expected”
“Simple and effective”
“They feel durable”
“these are proving to be a godsend in assisting with my daily stretches”
“It works”
What buyers complain about
“They are more dense than I thought they would be - meaning they should be able to withstand a lot of use”
“you're not doing squats properly”
“Poor quality”
“But a bit expensive for what they are”
“A bit bulky”
“The wedges are made from hard”
“They are absolutely massive btw”
“not super grippy”
“If barefoot without socks they can stick to the bottom of your feet”
“Cork is not the lightest material”
Top return reasons
Common questions
- Is squat wedge profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the squat wedge niche?
- 16 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in squat wedge?
- Top complaints mined from reviews: Thickness, Exercise/Sports Suitability, Quality-Overall. The return rate is 1.1%.
- When does demand for squat wedge peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the squat wedge niche?
- Listings span £6.91–£35.91; the average listing price is £17.55 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.