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Squat Wedge

a small market ($50K/yr) — Squat Wedge doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 12Growth 18Conversion 44Competition 46Returns 92Price range 72Avg price 81Brand share 62Review moat 91Quality gap 42
This niche Category average

Is Squat Wedge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Squat Wedge is a £50K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Squat Wedge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.9% over the last 90 days and 3.5% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr4K
Search volume / yr-14.9%80K
Conversion rate3.5%
Avg price£17.55

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 24
Top-5 product click share57%
Open market32%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews175

Top Squat Wedge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

27%

  • Sportneer24%
  • nooncrazy22%
  • Jinsihou11%
  • MuscleForge6%
  • Yesland5%
  • CampTeck5%

Squat Wedge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR3.5%Products21Brands16Top 5 Brands68%OOS Rate10.5%Rating4.5★Reviews175Avg BSR#183
2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Squat Wedge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • squat wedge48K/yr
  • squat wedge block15K/yr
  • squat ramp6K/yr
  • squat wedges4K/yr
  • foot wedge3K/yr
  • atg squat wedge4K/yr

What reviews say buyers love and hate about Squat Wedge

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall21%

these are well made

Weight Light9%

The wedges are lightweight

Grip9%

they do not slip or slide

Value For Money8%

Worth the purchase

Exercise/Sports Suitability8%

useful exercise instructions provided

What buyers complain about

38% of reviews
Thickness7%

They are more dense than I thought they would be - meaning they should be able to withstand a lot of use

Exercise/Sports Suitability5%

you're not doing squats properly

Quality-Overall5%

Poor quality

Value For Money4%

But a bit expensive for what they are

Weight Heavy4%

A bit bulky

Squat Wedge return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Quality-Overall
13%
3Grip
12%
4Advertised Vs Actual Product
9%
5Defective Material/Parts
4%

Common Squat Wedge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Squat Wedge 48/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.
Search demand for Squat Wedge on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.