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Squat Wedge

Fail

Shoppers spend only $50K a year here, so Squat Wedge is a Fail.

Flapen Score
48
48 / 100
Ranks 463 of 792 Sports & Outdoors niches · −2 vs the category median of 50
Market size
£50K/yr80K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
57%top-5 click share · 16 brands · 24 sellers

Flapen Score

Squat Wedge against its category

The dotted line is the Sports & Outdoors average. Past it, Squat Wedge is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squat Wedge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squat Wedge 80K times last year and spent an estimated £50K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
3.5%
Market size, estimated
£50Ka year
Peak month
January1.5× the quietest month
Top search term
squat wedge48K searches a year

02 · Price

A sale here is worth £17.55.

Listings sell for £17.55 on average, from £6.91 to £35.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.55 that is £2K to £4K a year per listing.

Average price
£17.55inside the $15 to $100 sweet spot
Price range
£6.91–£35.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #183 within Fitness. It carries 175 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
10.5%
Average rank
#183in Fitness
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Squat Wedge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

27%

  • Sportneer24%
  • nooncrazy22%
  • Jinsihou11%
  • MuscleForge6%
  • Yesland5%
  • CampTeck5%

Demand

Squat Wedge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Squat Wedge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squat wedge48K/yr
  • squat wedge block15K/yr
  • squat ramp6K/yr
  • squat wedges4K/yr
  • foot wedge3K/yr
  • atg squat wedge4K/yr

Reviews and returns

What reviews say buyers love and hate about Squat Wedge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness7%−0.04

They are more dense than I thought they would be - meaning they should be able to withstand a lot of use

Its just some dense foam

much thicker than the other two

Exercise/Sports Suitability5%+0.45

you're not doing squats properly

Quality-Overall5%−0.16

Poor quality

not good build quality at all

they don't seem particularly premium or especially well made

Value For Money4%+0.34

But a bit expensive for what they are

That said, I do feel they're overpriced for what they are

I think the price is a little steep considering the quality

Weight Heavy4%+0.20

A bit bulky

These are a lot heavier

don't be fooled as they have metal inner so making them heavy

Love

Quality-Overall21%−0.16

these are well made

The product is really nicely presented

Excellent product

Weight Light9%

The wedges are lightweight

Lightweight, easy to store and use

They are light weight

Grip9%−0.02

they do not slip or slide

Perfect and non slip

Good grip

Value For Money8%+0.34

Worth the purchase

Good value for money

Good price

Exercise/Sports Suitability8%+0.45

useful exercise instructions provided

Good for the exercise I wanted to do

A great addition to my exercise equipment

Return

1.1% Return rate 52% Fixable by listing

Size-Overall35%▆█▇▅▄▅

They are absolutely massive btw

If I had significantly larger feet then I would worry that they might be a little too small

Surprisingly Big and Bulky: The main downside is their size - they are big

Quality-Overall13%▄▁▄▆▅█

Poor quality

not good build quality at all

they don't seem particularly premium or especially well made

Grip12%▆▄▄▅█▅

not super grippy

the gripper that are stuck on the bottoms keep falling off

maybe not as grippy as I expected so I use them with trainers on. vs barefoot

Advertised Vs Actual Product9%▅█▅▁▃▅
Defective Material/Parts4%▄▇▂▂▄█

FAQ

Common Squat Wedge questions

Answered from the same tracked data.