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Squash Rackets

Fail

Demand is soft, at -37.6% this quarter, so Squash Rackets is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£228K/yr162K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
66%top-5 click share · 8 brands · 24 sellers

Flapen Score

Squash Rackets against its category

The dotted line is the Sports & Outdoors average. Past it, Squash Rackets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squash Rackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squash Rackets 162K times last year and spent an estimated £228K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
3.5%
Market size, estimated
£228Ka year
Peak month
October2.2× the quietest month
Top search term
squash racket134K searches a year

02 · Price

A sale here is worth £39.95.

Listings sell for £39.95 on average, from £10.94 to £58.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £39.95 that is £4K to £10K a year per listing.

Average price
£39.95inside the $15 to $100 sweet spot
Price range
£10.94–£58.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #15 within Squash. It carries 162 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#15in Squash
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Squash Rackets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£68K£91K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

3%

  • Dunlop Sports42%
  • HEAD33%
  • Racketworld11%
  • DUNLOP6%
  • MANJHONG4%
  • Tecnifibre2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Squash Rackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Squash Rackets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squash racket134K/yr
  • squash rackets9K/yr
  • squash racquets8K/yr
  • professional squash racket4K/yr
  • dunlop squash racket4K/yr
  • head squash racket4K/yr

Reviews and returns

What reviews say buyers love and hate about Squash Rackets

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
31%of negative reviews mention “Durability”
0.8%of orders come back
“Broke after 3 months”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Squash Rackets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data