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Squash Rackets

Fail

Demand is soft, at -37.6% this quarter, so Squash Rackets is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£228K/yr162K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
66%top-5 click share · 8 brands · 24 sellers

Flapen Score

Squash Rackets against its category

The dotted line is the Sports & Outdoors average. Past it, Squash Rackets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squash Rackets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squash Rackets 162K times last year and spent an estimated £228K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
3.5%
Market size, estimated
£228Ka year
Peak month
October2.2× the quietest month
Top search term
squash racket134K searches a year

02 · Price

A sale here is worth £39.95.

Listings sell for £39.95 on average, from £10.94 to £58.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £39.95 that is £4K to £10K a year per listing.

Average price
£39.95inside the $15 to $100 sweet spot
Price range
£10.94–£58.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #15 within Squash. It carries 162 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#15in Squash
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Squash Rackets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£68K£91K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Dunlop Sports42%
  • HEAD33%
  • Racketworld11%
  • DUNLOP6%
  • MANJHONG4%
  • Tecnifibre2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Squash Rackets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Squash Rackets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squash racket134K/yr
  • squash rackets9K/yr
  • squash racquets8K/yr
  • professional squash racket4K/yr
  • dunlop squash racket4K/yr
  • head squash racket4K/yr

Reviews and returns

What reviews say buyers love and hate about Squash Rackets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.28

Broke after 3 months

Racket lasted about an hour, very disappointed

unfortunately only got one game out of it before the racket bent from a wall shot

Strap/String Quality8%−0.07

strings snapped after 3 months

Wood Quality8%+0.24

not like the old days when they were made of wood - yes Im that old lol

Grip8%−0.02

wary about the grip

The grip leaves something to be desired

Weight Heavy6%+0.16

Didn't realise that it was 'heavy' compared to other more expensive rackets

a little bit 'heavy' according to fellow

Love

Value For Money26%+1.73

Not expensive

Good value

Good value for money

Suitability Beginner15%−0.09

Perfect for beginners

Good quality for beginners/intermediate players

Good beginner set

Quality-Overall13%+0.53

they are of good quality

Good product

Good quality and everything you need

Weight Light6%+0.50

Lightweight

light

Exercise/Sports Suitability6%+0.50

great for getting into the sport

Return

0.8% Return rate 16% Fixable by listing

Strap/String Quality26%▇▃▅█▄▇

strings snapped after 3 months

Durability11%▆▁█▁▇▁

Broke after 3 months

Racket lasted about an hour, very disappointed

unfortunately only got one game out of it before the racket bent from a wall shot

Advertised Vs Actual Product11%█▅▁▁▁▇
Quality-Overall10%▅█▁▁▁▁
Weight Heavy9%▁▁▁▁█▆

Didn't realise that it was 'heavy' compared to other more expensive rackets

a little bit 'heavy' according to fellow

FAQ

Common Squash Rackets questions

Answered from the same tracked data.