squash balls
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great328.13avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.95–£31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£131K£131K/yr · 101K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, squash balls is a £131K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
squash balls market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £109K–£136K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 7.4%
- Avg brand age
- 52 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
41
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
3%
- Raquex37%
- Dunlop Sports30%
- HEAD22%
- Tecnifibre5%
- llikknve2%
- Bisienya1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top squash balls search terms
- squash balls66K/yr
- squash ball13K/yr
- squash balls double yellow dot7K/yr
- dunlop squash balls5K/yr
- double yellow dot squash balls3K/yr
- squash balls single yellow dot5K/yr
- blue dot squash balls4K/yr
Top squash balls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raquex Squash Balls (3 6 or 12 Balls) - 4x Speed Options: Elite Double Yellow Dot Intermediate Yellow Beginner Red Entry Level Blue
Raquex£7.804.7★279 rev
HEAD Unisex Adult Prime 3-Ball Tube DYD Tube Of 3 Squash Balls - Black one size
HEAD£5.084.6★495 rev
Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball
Raquex£10.944.5★122 rev
DUNLOP PRO Squash Balls - Tube of 3
Dunlop Sports£7.894.6★1,139 rev
Raquex Squash Balls (3 6 or 12 Balls) - 4x Speed Options: Elite Double Yellow Dot Intermediate Yellow Beginner Red Junior Blue (Yellow Dot)
Raquex£8.094.7★279 rev
Newest
by launch date
Azoisuwr 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for All Skill Levels Player Competition and Training
Azoisuwr£7.120 rev
llikknve 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for Beginner Intermediate Elite Junior Competition and Training
llikknve£8.990 rev
High Elasticity Squash Balls - 4X Squash Balls Kids High Visibility Sports | Outdoor Rubber Hollow Ball Professional Player Training Beginner Blue Dot Ball Practice Aid with Durable Construction
Generic£5.940 rev
3 PCS Squash Balls - Yellow Red Blue Dot - Professional Grade Rubber Material for Elite to Beginner Competition and Training
Bisienya£9.8611 rev
Raquex Progression Squash Balls (Mixed Box of 4) Four x Speeds Included: Competition Double Yellow Dot Yellow Red Blue. WSF Approved Squash Ball
Raquex£10.94122 rev
Trending
90-day click momentumAzoisuwr 3PCS Squash Balls- Single Blue/Yellow/Red Dot Squash Ball Durable & High Bounce for All Skill Levels Player Competition and Training
Azoisuwr£7.120.0★
Dunlop Pro Squash Ball Squash Ball Box 12
Dunlop Sports£28.264.6★
Dunlop
Dunlop Sports£31.934.6★
HEAD Unisex Adult Start 3-Ball Tube Squash Balls (pack Of 3) - Black One Size
HEAD£6.274.6★
HEAD Unisex Adult Tournament 3-Ball Tube SYD Squash Balls (pack Of 3) - Black One Size
HEAD£7.124.7★
What buyers say about squash balls
What buyers praise and complain about, mined from review topics.What buyers love
“Good value and consistent bounce”
“Value for money”
“unlikely to burst too soon”
“Have provided hours of entertainment for our little man”
“A great practice ball that bounces well in colder conditions allowing for a good game of Squash”
“rubber feels robust”
“Ok for starting out using as practice balls”
“Good value and consistent bounce”
“Great for beginners”
“Perfect just what was needed”
What buyers complain about
“Questionable quality”
“then they were completely flat when playing the first time after opening seal”
“A bit heavy for Racquetball”
Top return reasons
Common questions
- Is squash balls profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the squash balls niche?
- 9 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in squash balls?
- Top complaints mined from reviews: Quality-Overall, Flatness, Weight Heavy. The return rate is 0.4%.
- When does demand for squash balls peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the squash balls niche?
- Listings span £4.95–£31.93; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.