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Squash Balls

Fail

Demand is soft, at -29.6% this quarter, so Squash Balls is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£131K/yr101K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
51%top-5 click share · 9 brands · 41 sellers

Flapen Score

Squash Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Squash Balls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squash Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squash Balls 101K times last year and spent an estimated £131K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
11.9%
Market size, estimated
£131Ka year
Peak month
December1.7× the quietest month
Top search term
squash balls66K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £4.95 to £31.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.91 that is £3K to £5K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£4.95–£31.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #13 within Squash. It carries 328 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#13in Squash
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Squash Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

3%

  • Raquex37%
  • Dunlop Sports30%
  • HEAD22%
  • Tecnifibre5%
  • llikknve2%
  • Bisienya1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Squash Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Squash Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squash balls66K/yr
  • squash ball13K/yr
  • squash balls double yellow dot7K/yr
  • dunlop squash balls5K/yr
  • double yellow dot squash balls3K/yr
  • squash balls single yellow dot5K/yr
  • blue dot squash balls4K/yr

Reviews and returns

What reviews say buyers love and hate about Squash Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+1.94

Questionable quality

Flatness33%−0.16

then they were completely flat when playing the first time after opening seal

Weight Heavy33%−0.16

A bit heavy for Racquetball

Love

Quality-Overall41%+1.94

Good value and consistent bounce

Outstanding quality

Nice product

Value For Money22%+1.73

Value for money

Brilliant product at a great price

Worth the purchase

Durability8%

unlikely to burst too soon

doesn't die completely with every good length back court shot

Fun/Entertainment Experience8%+0.54

Have provided hours of entertainment for our little man

Suitability Winter Weather4%+0.26

A great practice ball that bounces well in colder conditions allowing for a good game of Squash

Return

0.4% Return rate 76% Fixable by listing

Size-Overall48%▅▁▆▁█▅
Advertised Vs Actual Product19%▁▁▅▁▁█
Quality-Overall14%▁█▁█▁▁

Questionable quality

Color10%▁█▁█▁▁
Product Condition5%█▁▁▁▁▁

FAQ

Common Squash Balls questions

Answered from the same tracked data.