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Squash Balls

Fail

Demand is soft, at -29.6% this quarter, so Squash Balls is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£131K/yr101K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
51%top-5 click share · 9 brands · 41 sellers

Flapen Score

Squash Balls against its category

The dotted line is the Sports & Outdoors average. Past it, Squash Balls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squash Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squash Balls 101K times last year and spent an estimated £131K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
11.9%
Market size, estimated
£131Ka year
Peak month
December1.7× the quietest month
Top search term
squash balls66K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £4.95 to £31.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.91 that is £3K to £5K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£4.95–£31.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #13 within Squash. It carries 328 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#13in Squash
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Squash Balls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

41

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 97%

Open market

3%

  • Raquex37%
  • Dunlop Sports30%
  • HEAD22%
  • Tecnifibre5%
  • llikknve2%
  • Bisienya1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Squash Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Squash Balls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squash balls66K/yr
  • squash ball13K/yr
  • squash balls double yellow dot7K/yr
  • dunlop squash balls5K/yr
  • double yellow dot squash balls3K/yr
  • squash balls single yellow dot5K/yr
  • blue dot squash balls4K/yr

Reviews and returns

What reviews say buyers love and hate about Squash Balls

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Questionable quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Squash Balls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data