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Squash Balls

soft demand (-29.6% this quarter) — Squash Balls doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 29Growth 10Conversion 94Competition 57Returns 98Price range 63Avg price 41Brand share 10Review moat 84Quality gap 30
This niche Category average

Is Squash Balls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Squash Balls is a £131K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Squash Balls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 11.9% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr13K
Search volume / yr-29.6%101K
Conversion rate11.9%
Avg price£10.91

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers9 · 41
Top-5 product click share51%
Open market4%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement52%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews328

Top Squash Balls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

3%

  • Raquex37%
  • Dunlop Sports30%
  • HEAD22%
  • Tecnifibre5%
  • llikknve2%
  • Bisienya1%
  • Open — no brand owns it (3 brands, 3%)

Squash Balls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR11.9%Products23Brands9Top 5 Brands96%OOS Rate7.4%Rating4.6★Reviews328Avg BSR#13
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Squash Balls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • squash balls66K/yr
  • squash ball13K/yr
  • squash balls double yellow dot7K/yr
  • dunlop squash balls5K/yr
  • double yellow dot squash balls3K/yr
  • squash balls single yellow dot5K/yr
  • blue dot squash balls4K/yr

What reviews say buyers love and hate about Squash Balls

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall41%

Good value and consistent bounce

Value For Money22%

Value for money

Durability8%

unlikely to burst too soon

Fun/Entertainment Experience8%

Have provided hours of entertainment for our little man

Suitability Winter Weather4%

A great practice ball that bounces well in colder conditions allowing for a good game of Squash

What buyers complain about

100% of reviews
Quality-Overall33%

Questionable quality

Flatness33%

then they were completely flat when playing the first time after opening seal

Weight Heavy33%

A bit heavy for Racquetball

Squash Balls return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Advertised Vs Actual Product
19%
3Quality-Overall
14%
4Color
10%
5Product Condition
5%

Common Squash Balls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Squash Balls 47/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -29.6% over the last 90 days.
Search demand for Squash Balls on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.