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Spiderman Bike

Fail

Shoppers spend only $18K a year here, so Spiderman Bike is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£18K/yr32K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
77%top-5 click share · 7 brands · 22 sellers

Flapen Score

Spiderman Bike against its category

The dotted line is the Sports & Outdoors average. Past it, Spiderman Bike is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Bike market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Bike 32K times last year and spent an estimated £18K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.7%
Market size, estimated
£18Ka year
Peak month
November3.3× the quietest month
Top search term
spiderman bike29K searches a year

02 · Price

A sale here is worth £78.26.

Listings sell for £78.26 on average, from £10.93 to £120.25. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £78.26 that is £0 to £8K a year per listing.

Average price
£78.26inside the $15 to $100 sweet spot
Price range
£10.93–£120.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #26 within Cycling. It carries 82 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
71%
Out of stock, average day
26.7%
Average rank
#26in Cycling
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
14

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Spiderman Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • Huffy59%
  • Disney18%
  • Volare15%
  • Touch of Venetian3%
  • Braxel2%
  • Nhcuijun2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Spiderman Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Spiderman Bike

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation12%+0.15

If i hadnt of put it all together

Bit of a fiddly one to assemble

but when I was assembling it it's missing a small part from the packaging

Advertised Vs Actual Product7%−0.04

Lying in description

Instructions/User Manual/Troubleshooting7%−0.13

Immersion breaking lack of instructions

it comes with no instructions on how to use the 'web' string

Size-Overall7%−0.13

Very small

A lot smaller than it looks

Flatness7%−0.14

flat tyres

Love

Quality-Overall21%+1.06

Overall, this is a very well made and stylish bicycle that actually exceeded my expectations

Good quality

Works well, does exactly what it is supposed to do, and I am happy with the overall quality and performance

Fun/Entertainment Experience19%+0.82

is great for imaginative play

Great fun

Fun toy

Value For Money13%+0.60

Reasonably priced

Perfect value for money

so it is definitely value for money

Durability10%+0.69

Very sturdy, strong and durable

The bicycle is lightweight yet sturdy, thanks to its aluminum frame, which feels solid and durable

Works well and hope it lasts a while for him to play with

Ease Of Use7%+0.77

easy to use

Very easy to put toguether and very light, my 3 years old loves it and can easily move it and lift it by himself plus the lights on the wheels are his favourite

very easy to set up

Return

1.3% Return rate 37% Fixable by listing

Size-Overall23%▇▃▇▅▆█

Very small

A lot smaller than it looks

Quality-Overall18%██▃█▅█

Poorly made

Poor

Defective Material/Parts13%▃▆▆█▃▄

Parts missing

Functionality-Overall11%▅▅█▅█▆

Right break does not work

Doesn't work

Advertised Vs Actual Product9%▆█▃▇▆▂

Lying in description

FAQ

Common Spiderman Bike questions

Answered from the same tracked data.