Is soft tip darts profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the soft tip darts niche?

19 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in soft tip darts?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.

When does demand for soft tip darts peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the soft tip darts niche?

Listings span £3.57–£23.15; the average listing price is £10.92 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.

soft tip darts

Worth a look

Shows low returns (1.3%), but soft demand (-59.2% this quarter) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good622.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.57–£23.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.92

avg listing price — sweet spot $15–$100

Market size

Bad£39K

£39K/yr · 79K searches

Growth

Bad-59.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, soft tip darts is a £39K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

soft tip darts market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £33K–£44K; units × avg price
Conversion rate: 4.5%
Avg BSR: #42
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 6.5%
Avg brand age: 45 months
Avg seller age: 209 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

38%

Top 20: 90%

Open market

31%

CyeeLife34%
HUANQU7%
KIKIGOAL7%
FUZVOL7%
WINMAU7%
RED DRAGON6%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -59.2% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top soft tip darts search terms

soft tip darts60K/yr -62.0%3.7% conv.
plastic darts7K/yr -44.3%5.9% conv.
soft darts6K/yr -51.0%2.3% conv.
safety darts3K/yr -31.6%8.5% conv.
soft darts tips2K/yr -79.9%0.0% conv.

All search terms

Top soft tip darts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CyeeLife Darts Plastic Tip - Soft Tip Darts Set - 12 Pcs 18 Gram with 4 Colors Premium Aluminum Shafts 100 Extra Dart Tips 16pcs Flights and 2pcs Flight Protectors for Electronic Dart Board

CyeeLife£12.644.4★871 rev

CyeeLife Darts Plastic Tip - 18pcs Soft Tip Darts Set for Electronic Dart Board

CyeeLife£7.644.0★938 rev

KIKIGOAL 12 Pieces Soft Tip Darts With 24 Pieces Tails And 100 Pieces Plastic Tips Safety Plastic Flame Pattern Kids Darts

KIKIGOAL£6.474.2★51 rev

FUZVOL Set of 6 Soft Tip Darts Plastic Soft Tip Darts for Soft Dartboards Great Indoor Office Home Games for Kids and Adults (Red+Green)

FUZVOL£7.194.2★38 rev

Xgvzs 6 PCS Soft Tip Darts Plastic Gentle Hint Darts for Soft Dartboards Great Indoor Office Home Games for Kids and Adults (Red+Green)

Xgvzs£5.744.6★18 rev

Newest

by launch date

HUANQU 12 Pack Soft Tip Darts Set 17g Plastic Tip Darts for Electronic Dart board Darts with Case 40 Extra Dart Points 4 Colour dart Flights & Dart Wrench Darts Set for Beginners & Bar Games

HUANQU£14.688 rev

4mo ago

HUANQU 6 Pack Soft Tip Darts Set 16g- Integrated dart Flights 2BA Thread Plastic Tip Darts with Case 20 dart Points 6Extra Shafts & Flights Storage Box Included Electronic DartBoard Compatible

HUANQU£12.6410 rev

5mo ago

CyeeLife Darts Plastic Tip - Professional Soft Tip Darts Set - 12 Pcs 20 Gram with 50 Extra Tips 12 Shafts 24 Flights 20 Rubber Rings 2 Flight Protectors and Tool for Electronic Dartboard

CyeeLife£11.46105 rev

11mo ago

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)

Cheerful Children Toys£8.68209 rev

11mo ago

HRLORK 4 Packs Plastic Darts Set Steel Tip Kids Darts Blue Integrated Dart Flights and Shafts

HRLORK£3.5721 rev

1y ago

What buyers say about soft tip darts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Quality”

Value For Money21%

“affordable”

Weight Light7%

“They are the perfect weight for someone”

Fun/Entertainment Experience6%

“Fun”

Suitability Beginner5%

“Okay for Beginners”

Grip5%

“The barrel design grips feel comfortable”

Design-Overall4%

“with some cool designs”

Safety Standards4%

“secure when holding”

Durability3%

“Plus, I can tell that the durability will keep this set in good shape for a long time, making it great value for money”

Advertised Vs Actual Product3%

“a lot better than expected”

What buyers complain about

Durability28%

“very easy to break”

Quality-Overall14%

“Cheap and nasty”

Size-Overall11%

“Not all tips fit”

Strength7%

“Fragile and break easily”

Ease Of Use7%

“Easily break a lot of hassle to pick up the parts from the floor”

Functionality-Overall5%

“The flights keep dropping out”

Flexibility3%

“flights keep coming off plus they get bend easily”

Adhesion/Stickiness3%

“don't always stick to the board”

Weight Light3%

“Too light and didnt fit into the holes on soft tip dart board”

Color2%

“Now have mixed coloured darts that is super annoying”

Top return reasons

Size-Overall18%

Compatibility-Overall13%

Quality-Overall11%

Durability11%

Defective Material/Parts9%

Functionality-Overall6%

Advertised Vs Actual Product5%

Weight Heavy5%

Adhesion/Stickiness4%

Material Quality3%

Common questions

Is soft tip darts profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the soft tip darts niche?: 19 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in soft tip darts?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for soft tip darts peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the soft tip darts niche?: Listings span £3.57–£23.15; the average listing price is £10.92 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.