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Soft Football

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $44K a year here, so Soft Football is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£44K/yr74K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
59%top-5 click share · 14 brands · 62 sellers

Flapen Score

Soft Football against its category

The dotted line is the Sports & Outdoors average. Past it, Soft Football is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Football 74K times last year and spent an estimated £44K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
5.5%
Market size, estimated
£44Ka year
Peak month
December2.9× the quietest month
Top search term
soft football31K searches a year

02 · Price

A sale here is worth £10.76.

Listings sell for £10.76 on average, from £3.65 to £21.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.76 that is £1K to £3K a year per listing.

Average price
£10.76under the $15 to $100 sweet spot
Price range
£3.65–£21.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #31 within Football. It carries 222 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
2.8%
Average rank
#31in Football
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Soft Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

62

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

15%

  • Jofuni29%
  • Hy-Pro19%
  • HTI17%
  • NINE10%
  • Generic6%
  • FNA FASHIONS5%
  • Open — no brand owns it (8 brands, 15%)

Demand

Soft Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Soft Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft football31K/yr
  • soft footballs for kids outdoor5K/yr
  • soft footballs for kids indoor13K/yr
  • soft footballs6K/yr
  • indoor ball9K/yr
  • football soft3K/yr
  • soft indoor football6K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation16%−0.22

Arrives not pumped up

Came deflated

Deflated

Size-Overall14%

The balls are quite small

They look bigger on the pictures advertised

Things Absolutely tiny

Durability8%−0.09

Not durable at all

Broke in 2 days

wont last long

Flatness5%−0.07

Arrived flat so need to have a pump to blow it up

Comes flat

Goes flat after a few weeks of use

Hard Feel5%−0.04

Not as soft as thought

it's actually quite hard

Not as soft/quiet as expected

Love

Quality-Overall18%+1.59

Exceptional quality for price

it seems well made overall

Excellent product

Suitable For Indoor13%+0.59

It is good for indoor and outdoor use

Perfect for indoor play without damaging furniture or windows

I think it's OK for indoor use

Soft Feel9%

Soft

are very soft and spongy

the material feels soft

Fun/Entertainment Experience7%+0.39

Provide hours of entertainment

Great fun

My children love playing with it

Size-Overall7%

a really good size

The size is perfect for kids

a perfect size for her

Return

0.5% Return rate 46% Fixable by listing

Size-Overall28%▂▄▄▂▃█

The balls are quite small

They look bigger on the pictures advertised

Things Absolutely tiny

Inflation/Deflation19%▆▇█▅▄▄

Arrives not pumped up

Came deflated

Deflated

Quality-Overall5%▃▅▃██▁

Terrible quality

Very overpriced for a poor quality set

although cheaply made

Soft Feel4%▁█▃▁▁▃
Functionality-Overall4%▆▅▁█▁▄

FAQ

Common Soft Football questions

Answered from the same tracked data.