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Soft Flask

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $122K a year here, so Soft Flask is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£122K/yr209K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 26 sellers

Flapen Score

Soft Flask against its category

The dotted line is the Sports & Outdoors average. Past it, Soft Flask is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Flask 209K times last year and spent an estimated £122K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.7%
Market size, estimated
£122Ka year
Peak month
May3.0× the quietest month
Top search term
soft flask33K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £2.71 to £27.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.19 that is £3K to £5K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£2.71–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 595 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#248in Cycling
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Soft Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

23%

  • Salomon22%
  • SWIFTER19%
  • WRELS13%
  • flintronic9%
  • Generic8%
  • UTOBEST6%

Demand

Soft Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Soft Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft flask33K/yr
  • running water pouch23K/yr
  • soft water bottle25K/yr
  • soft flask 500ml15K/yr
  • salomon soft flask 500ml9K/yr
  • 500ml soft flask9K/yr
  • running vest water bottle13K/yr
  • soft water bottle running11K/yr
  • running bottle soft5K/yr
  • soft running water bottle9K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof30%

Leaks too easily

Leaked

it now leaks

Strength5%−0.07

Overprice and flimsy

Not strong enough

they are weak at the join at the top

Quality-Overall5%+1.33

Not the best

Disappointed in the quality

Poor quality

Ease Of Use5%+0.24

am unfortunately unable to use it

difficult to access

hard to get a drink out of it

Rusts/Corrodes5%−0.07

There's a metal ring which rusts horrible rusty taste in my mouth

Rust at drinking cap

Taste of rust

Love

Quality-Overall20%+1.33

Good quality

Great quality and dishwashable

Quality belt

Size-Overall14%+1.35

Great size

fits in my pocket - perfect

Fit like Salomon ones

Leak-Proof14%

Does not leak

no leak

Leak-proof

Ease Of Use7%+0.24

Easy to use

Very easy to use whist running

Great bottle thats easy to use

Value For Money4%

Overall its worth buying

Good price point

Good for the price

Return

1.0% Return rate 56% Fixable by listing

Size-Overall46%▆█▇██▇

Smaller than hoped for

limited

Gets smaller when you use it

Leak-Proof26%▆█▇▅▇▆

Leaks too easily

Leaked

it now leaks

Advertised Vs Actual Product4%█▁▂▃▁▃
Smell3%▅▄▂▅▃█

Strong Plastic Smell Was Unpleasant

At first, it has very plasticky smell,

the odour remained noticeable

Functionality-Overall3%▁▁█▄▄█

FAQ

Common Soft Flask questions

Answered from the same tracked data.