Skip to content

Soft Flask

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $122K a year here, so Soft Flask is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£122K/yr209K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 26 sellers

Flapen Score

Soft Flask against its category

The dotted line is the Sports & Outdoors average. Past it, Soft Flask is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Flask 209K times last year and spent an estimated £122K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
5.7%
Market size, estimated
£122Ka year
Peak month
May3.0× the quietest month
Top search term
soft flask33K searches a year

02 · Price

A sale here is worth £10.19.

Listings sell for £10.19 on average, from £2.71 to £27.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.19 that is £3K to £5K a year per listing.

Average price
£10.19under the $15 to $100 sweet spot
Price range
£2.71–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 595 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#248in Cycling
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Soft Flask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 88%

Open market

23%

  • Salomon22%
  • SWIFTER19%
  • WRELS13%
  • flintronic9%
  • Generic8%
  • UTOBEST6%

Demand

Soft Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Soft Flask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soft flask33K/yr
  • running water pouch23K/yr
  • soft water bottle25K/yr
  • soft flask 500ml15K/yr
  • salomon soft flask 500ml9K/yr
  • 500ml soft flask9K/yr
  • running vest water bottle13K/yr
  • soft water bottle running11K/yr
  • running bottle soft5K/yr
  • soft running water bottle9K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Flask

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Leak-Proof”
1.0%of orders come back
“Leaks too easily”
A buyer, on “Leak-Proof”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Soft Flask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data