Soft Flask
MaybeReturns run at only 1.0% of orders. But shoppers spend only $122K a year here, so Soft Flask is a Maybe.
- Flapen Score
- 56 / 100Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 5056
- Market size
- £122K/yr209K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 26 sellers
Flapen Score
Soft Flask against its category
The dotted line is the Sports & Outdoors average. Past it, Soft Flask is stronger. Inside it, weaker.
Market
The Soft Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soft Flask 209K times last year and spent an estimated £122K. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £122Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- soft flask33K searches a year
02 · Price
A sale here is worth £10.19.
Listings sell for £10.19 on average, from £2.71 to £27.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.19 that is £3K to £5K a year per listing.
- Average price
- £10.19under the $15 to $100 sweet spot
- Price range
- £2.71–£27.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #248 within Cycling. It carries 595 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #248in Cycling
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 595per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Soft Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SWIFTER 2x Soft Flask 500ml | Collapsible Running Water Bottle | Handheld or in Vest | Leakproof | Trail Hydration Flask | Soft Water Bottle for Marathon Hiking
- Price
- £12.59
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 1y ago

Salomon Soft Flask 500ml/17oz 42 Unisex Hydration accessory Easy to use Comfort High-flow valve Clear Blue
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 866
- Age
- 4y ago

Salomon Soft Flask 250ml/8oz 28 Unisex Hydration Accessories Comfort High-flow Valve and Easy to Use Blue
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 993
- Age
- 4y ago

Lightweight Leakproof Soft Flask - 500ml Foldable Collapsible Water Bottle for Running Vest & Belt BPA-Free TPU for Trail Running Hiking Cycling Outdoor Sports (Blue)
- Price
- £5.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 4mo ago

WRELS 200ml/350ml/500ml Collapsible Soft Flask BPA Free Folding Soft Water Bottle with Hanging Ring Lightweight TPU Hydration Flask for Running Marathon Cycling Hiking(200ml-2 Packs)
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Trending
90-day click momentum
DORNNA 2X1 Soft Flask BPA FREE Hydration Bottle for Running Sports Hydration Bag Reusable Water Bottle Very Resistant (500ML - 2 PCS)
- Price
- £9.73
- Rating
- 4.4/5
- Reviews
- 1,436
- Age
- 2y ago

Lightweight Leakproof Soft Flask - 500ml Foldable Collapsible Water Bottle for Running Vest & Belt BPA-Free TPU for Trail Running Hiking Cycling Outdoor Sports (Blue)
- Price
- £5.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 4mo ago

TENTRA 2x Soft Flask 500ml | Running Hiking Cycling Water Bottle | Collapsible Leakproof Lightweight
- Price
- £9.91
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

WRELS 200ml/350ml/500ml Collapsible Soft Flask BPA Free Folding Soft Water Bottle with Hanging Ring Lightweight TPU Hydration Flask for Running Marathon Cycling Hiking(200ml-2 Packs)
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago

UTOBEST Soft Flask 250ml Collapsible Running Water Bottles
- Price
- £9.73
- Rating
- 4.3/5
- Reviews
- 1,058
- Age
- 8y ago
Newest
by launch date
Lightweight Leakproof Soft Flask - 500ml Foldable Collapsible Water Bottle for Running Vest & Belt BPA-Free TPU for Trail Running Hiking Cycling Outdoor Sports (Blue)
- Price
- £5.97
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 4mo ago

Flintronic TPU Foldable Water Bottle Soft Flask 250ml BPA-Free for Hydration on Backpacks Bicycles Hiking Jogging Camping and Climbing (Light Blue)
- Price
- £5.83
- Rating
- 3.9/5
- Reviews
- 224
- Age
- 9mo ago

Trekkrs 2 Pack Soft Flask Water Bottles - 500 ml | Leakproof Design | Soft Foldable Running Water Bottle | Running Hydration Bladder Pouch | 2 x Straw Lids 2 x Regular Lids & Easy Cleaning Sachets
- Price
- £14.07
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 1y ago

TREKKOUT Collapsible Water Bottle 2-Pack 500ml Soft Flask for Running Vest - Leak-Proof Foldable Hydration Flask for Trail Running Marathon Hiking - BPA-Free & Easy Clean
- Price
- £11.03
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 1y ago

Flintronic TPU Foldable Water Bottles 2-Piece Soft Flask BPA-Free for Hydration on Backpacks Bicycles Hiking Jogging Camping and Climbing (250ml Light Blue)
- Price
- £7.39
- Rating
- 3.9/5
- Reviews
- 224
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
23%
- Salomon22%
- SWIFTER19%
- WRELS13%
- flintronic9%
- Generic8%
- UTOBEST6%
Demand
Soft Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
Search terms
Top Soft Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soft flask33K/yr
- running water pouch23K/yr
- soft water bottle25K/yr
- soft flask 500ml15K/yr
- salomon soft flask 500ml9K/yr
- 500ml soft flask9K/yr
- running vest water bottle13K/yr
- soft water bottle running11K/yr
- running bottle soft5K/yr
- soft running water bottle9K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaks too easily
Leaked
it now leaks
Overprice and flimsy
Not strong enough
they are weak at the join at the top
Not the best
Disappointed in the quality
Poor quality
am unfortunately unable to use it
difficult to access
hard to get a drink out of it
There's a metal ring which rusts horrible rusty taste in my mouth
Rust at drinking cap
Taste of rust
Love
Good quality
Great quality and dishwashable
Quality belt
Great size
fits in my pocket - perfect
Fit like Salomon ones
Does not leak
no leak
Leak-proof
Easy to use
Very easy to use whist running
Great bottle thats easy to use
Overall its worth buying
Good price point
Good for the price
Return
1.0% Return rate 56% Fixable by listing
Smaller than hoped for
limited
Gets smaller when you use it
Leaks too easily
Leaked
it now leaks
Strong Plastic Smell Was Unpleasant
At first, it has very plasticky smell,
the odour remained noticeable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Flask questions
Answered from the same tracked data.









