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Soft Ball

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $66K a year here, so Soft Ball is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£66K/yr112K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
51%top-5 click share · 23 brands · 58 sellers

Flapen Score

Soft Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Soft Ball is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Ball 112K times last year and spent an estimated £66K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
5.4%
Market size, estimated
£66Ka year
Peak month
December1.6× the quietest month
Top search term
soft balls for kids31K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £3.14 to £37.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.79 that is £1K to £3K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£3.14–£37.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #47 within Football. It carries 836 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
3.9%
Average rank
#47in Football
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
836per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Soft Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

58

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

51%

Top 20: 89%

Open market

27%

  • HTI23%
  • Tabanzhe16%
  • Pllieay12%
  • HENBRANDT9%
  • INPODAK7%
  • Jofuni7%

Demand

Soft Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Soft Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft balls for kids31K/yr
  • soft ball23K/yr
  • foam balls for kids15K/yr
  • soft balls16K/yr
  • sponge balls for kids11K/yr
  • indoor ball9K/yr
  • soft foam balls4K/yr
  • small soft ball3K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

Balls are quite small

They look bigger on the pictures advertised

Extremely small

Inflation/Deflation13%−0.12

Ball deflated

It not inflating

its also not inflated

Quality-Overall12%+0.16

Very overpriced for a poor quality set

Low quality

although cheaply made

Durability8%−0.07

starts falling apart after a few months

Not durable at all

It actually fell apart on 1st use

Hard Feel3%−0.04

Not as soft as thought

Not soft balls

Not very soft

Love

Quality-Overall13%+0.16

Amazing quality

it seems well made overall

There are four balls in the set which are good quality

Advertised Vs Actual Product12%+0.93

As advertised

Exactly what I wanted

Exactly as described

Fun/Entertainment Experience9%+0.79

Great fun

Fun toy

Provide hours of entertainment

Suitable For Indoor9%+0.76

great for indoor or outdoor play

Great for inside and out

It is good for indoor and outdoor use

Value For Money7%+0.51

Excellent for the money

Good value for money

Fair price point

Return

0.4% Return rate 76% Fixable by listing

Size-Overall59%▆▇▆▇▆█

Balls are quite small

They look bigger on the pictures advertised

Extremely small

Quality-Overall7%▇█▄▆▅▅

Very overpriced for a poor quality set

Low quality

although cheaply made

Inflation/Deflation7%▃▃█▄▆▄

Ball deflated

It not inflating

its also not inflated

Advertised Vs Actual Product6%█▃▄▅▅▃

Photo of item does not represent product

Size in picture is deceiving

Not as described

Color3%█▃▄▁▃▅

FAQ

Common Soft Ball questions

Answered from the same tracked data.