soft ball
Worth a lookShows low returns (0.4%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good836.23avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.14–£37.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 112K searches
According to Flapen's Amazon United Kingdom niche tracking, soft ball is a £66K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
soft ball market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £54K–£65K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 3.9%
- Avg brand age
- 43 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
58
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
51%
Top 20: 89%
Open market
27%
- HTI23%
- Tabanzhe16%
- Pllieay12%
- HENBRANDT9%
- INPODAK7%
- Jofuni7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top soft ball search terms
- soft balls for kids31K/yr
- soft ball23K/yr
- foam balls for kids15K/yr
- soft balls16K/yr
- sponge balls for kids11K/yr
- indoor ball9K/yr
- soft foam balls4K/yr
- small soft ball3K/yr
Top soft ball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3Pcs Soft Ball 6cm Soft Foam Ball Sponge Balls Mini Tennis Cricket Balls Football Basketball Baseball Pattern for Indoor Outdoor Birthday Party Games Supplies
Tabanzhe£5.224.1★33 rev
Pllieay 12 Pieces 2.4 Inch Soft Foam Balls Lightweight Mini Indoor Toys Play Balls for Safe Fun Bright Colors Birthday Party for Boys and Girls
Pllieay£11.614.3★748 rev
Henbrandt Rainbow Bright PVC Football Ball 20cm Uninflated (Pack of 1)
HENBRANDT£3.143.9★593 rev
HTI Fun Sport Foam Footballs | Indoor/Outdoor Soft Sponge Foam Soccer Ball | Play Many Games For Hours Of Fun | Suitable For All Ages (19.4cm 3Pk Red Blue & Yellow)
HTI£18.754.8★77 rev
HTI Fun Sport Small Soft 70mm Tennis Balls | Perfect Foam Sponge Ball For Kids Games
HTI£4.974.4★891 rev
Newest
by launch date
DELEE 4PCS Foam Football Soft Sponge Soccer Ball for Indoor Outdoor Play Lightweight Durable Water Ball Swimming Pool Beach Balls Perfect for Games Fun Sport for Adults Boys Girls (7cm)
DELEE£8.3432 rev
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)
Jofuni£15.6095 rev
FNA FASHIONS Soccer Shoot Neon Rainbow PVC football Footballs | Uninflated PVC Balls for Indoor Outdoor and Beach Sports - CE Tested for Safety (1)
FNA FASHIONS£3.6534 rev
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys(Size 4)
Jofuni£13.9695 rev
3Pcs Soft Ball 6cm Soft Foam Ball Sponge Balls Mini Tennis Cricket Balls Football Basketball Baseball Pattern for Indoor Outdoor Birthday Party Games Supplies
Tabanzhe£5.2233 rev
Trending
90-day click momentumDELEE 4PCS Foam Football Soft Sponge Soccer Ball for Indoor Outdoor Play Lightweight Durable Water Ball Swimming Pool Beach Balls Perfect for Games Fun Sport for Adults Boys Girls (7cm)
DELEE£8.344.0★
INPODAK 6Pack Dodgeball Set 8.5inch Soft Playground Balls for Kids
INPODAK£23.194.4★
INPODAK 12Pack Dodgeball Set 8.5inch Soft Playground Balls for Kids
INPODAK£37.334.4★
Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)
Jofuni£15.604.5★
ZHIYE Mini Pilates Ball Yoga Exercise Core Fitness Bender Stability Barre Training Physical Therapy Anti-Slip Swiss Ball Gym Home
ZHIYE£3.524.2★
What buyers say about soft ball
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“As advertised”
“Great fun”
“great for indoor or outdoor play”
“Excellent for the money”
“It is Soft”
“amazing colours”
“perfect size”
“Nice and sturdy and durable”
“Very easy to use and inflate”
What buyers complain about
“Balls are quite small”
“Ball deflated”
“Very overpriced for a poor quality set”
“starts falling apart after a few months”
“Not as soft as thought”
“Photo of item does not represent product”
“They feel very flimsy”
“Expensive and wont last long”
“I would say NOTHING is 100% safe indoors with kids”
“Wonky. Blew the ball up and it is not round, my 1 year old rolls it and it goes in the wrong direction!”
Top return reasons
Common questions
- Is soft ball profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the soft ball niche?
- 23 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in soft ball?
- Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Quality-Overall. The return rate is 0.4%.
- When does demand for soft ball peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the soft ball niche?
- Listings span £3.14–£37.33; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.