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Soccerstarz

Maybe

Returns run at only 0.0% of orders. But the top 5 products take 100% of clicks, so Soccerstarz is a Maybe.

Flapen Score
51
51 / 100
Top 46% of 792 Sports & Outdoors niches · +1 vs the category median of 50
Market size
£145K/yr206K searches / yr
90-day growth
+49.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 35 sellers

Flapen Score

Soccerstarz against its category

The dotted line is the Sports & Outdoors average. Past it, Soccerstarz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccerstarz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soccerstarz 206K times last year and spent an estimated £145K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
+49.8%
Conversion, latest week
3.6%
Market size, estimated
£145Ka year
Top search term
ballers35K searches a year

02 · Price

A sale here is worth £19.37.

Listings sell for £19.37 on average, from £11.69 to £34.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £19.37 that is £19K to £24K a year per listing.

Average price
£19.37inside the $15 to $100 sweet spot
Price range
£11.69–£34.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£19K–£24K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #51 within Supporters' Gear. It carries 180 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
5.5%
Average rank
#51in Supporters' Gear
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
180per listing
Listings tracked
4

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Soccerstarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£145K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ZURU BALLERS81%
  • ZURU14%
  • Sockers6%

Demand

Soccerstarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 4.4× · 8 of 12 months tracked

Search terms

Top Soccerstarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ballers35K/yr
  • football figures35K/yr
  • ballers world cup 202612K/yr
  • baller56K/yr
  • zuru ballers12K/yr
  • soccerstarz27K/yr
  • ballers world cup 2026 figures4K/yr
  • messi figure7K/yr
  • football action figures10K/yr
  • football figures toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Soccerstarz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.07

Obviously expensive for wee plastic figures

Over priced, 13.00 upwards & you dont choose the figure you get

Quality-Overall20%−0.17

Shocking quality

Grip20%−0.12

Players hand was snapped off

Size-Overall5%+0.09

jigsaw style pitch that did not fit the other

Love

Collectibles35%+3.04

Collectible - brilliant

Great to play with and collect

Great fun to collect

Quality-Overall28%−0.17

They are great quality

The quality is solid

Theyre great quality figures

Gifting Purpose11%+0.72

Great gift for a football fan

Fantastic gift

Great gift with it being a pack of 2 - gives value for money for two gifts for birthdays

Value For Money10%−0.07

Ballers great value

Great value for money

Great price

Fun/Entertainment Experience9%+0.60

So fun

Fun surprise product

Really fun being able to collect them

Return

0.0% Return rate 0% Fixable by listing

Defective Material/Parts22%▁▁▁▇▅█
Add-Ons/Attachments19%▁▁▁▄█▃
Quality-Overall19%

Shocking quality

Grip13%▁▁▁▁▇█

Players hand was snapped off

Durability13%▁█▁▁▂▁

FAQ

Common Soccerstarz questions

Answered from the same tracked data.