Is soccerstarz profitable to sell on Amazon United Kingdom?

The niche generates £145K/yr across 4 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the soccerstarz niche?

3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in soccerstarz?

Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 0.0%.

What does it cost to enter the soccerstarz niche?

Listings span £11.69–£34.52; the average listing price is £19.37 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.

soccerstarz

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great179.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£19.37

avg listing price — sweet spot $15–$100

Price range

Great£11.69–£34.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£145K

£145K/yr · 206K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, soccerstarz is a £145K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

soccerstarz market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: £116K–£155K; units × avg price
Conversion rate: 3.6%
Avg BSR: #51
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 5.5%
Avg brand age: 26 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ZURU BALLERS81%
ZURU14%
Sockers6%

Demand

Weekly Amazon search volume, last 33 weeks — +49.8% search growth over the last 90 days.

Open Trend

Top soccerstarz search terms

ballers35K/yr +86.8%5.9% conv.
football figures35K/yr +70.6%0.5% conv.
ballers world cup 202612K/yr +164.6%10.0% conv.
baller56K/yr -37.1%1.0% conv.
zuru ballers12K/yr +51.6%7.1% conv.
soccerstarz27K/yr +0.3%0.1% conv.
ballers world cup 2026 figures4K/yr +508.0%8.6% conv.
messi figure7K/yr +232.3%1.9% conv.
football action figures10K/yr +77.0%0.1% conv.
football figures toys5K/yr +71.8%0.4% conv.

All search terms

Top soccerstarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+

ZURU BALLERS£11.694.5★451 rev

ZURU FIFA WORLD CUP 2026 Ballers 4 Pack for Ages 3 and Up

ZURU£34.525.0★1 rev

Sockers Banbo Toys Argentina Messi 8 Collectible Soccer Action Figure Blue and White

Sockers£17.184.6★263 rev

Zuru - Ballers FIFA World Cup Pack of 1

ZURU£14.112.4★4 rev

Newest

by launch date

ZURU FIFA WORLD CUP 2026 Ballers 4 Pack for Ages 3 and Up

ZURU£34.521 rev

1mo ago

Zuru - Ballers FIFA World Cup Pack of 1

ZURU£14.114 rev

4mo ago

FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+

ZURU BALLERS£11.69451 rev

8mo ago

Sockers Banbo Toys Argentina Messi 8 Collectible Soccer Action Figure Blue and White

Sockers£17.18263 rev

1y ago

What buyers say about soccerstarz

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles35%

“Collectible - brilliant”

Quality-Overall28%

“They are great quality”

Gifting Purpose11%

“Great gift for a football fan”

Value For Money10%

“Ballers great value”

Fun/Entertainment Experience9%

“So fun”

Color4%

“bright colours that make them feel special”

Suitability Beginner1%

“Perfect for football fans”

Display-Overall1%

“not just display”

Design-Overall1%

“The figures are well built”

Size-Overall1%

“good size with great details”

What buyers complain about

Value For Money40%

“Obviously expensive for wee plastic figures”

Quality-Overall20%

“Shocking quality”

Grip20%

“Players hand was snapped off”

Size-Overall5%

“jigsaw style pitch that did not fit the other”

Top return reasons

Defective Material/Parts22%

Add-Ons/Attachments19%

Quality-Overall19%

Grip13%

Durability13%

Gifting Purpose6%

Mechanism Issues6%

Connectivity-Overall3%

Common questions

Is soccerstarz profitable to sell on Amazon United Kingdom?: The niche generates £145K/yr across 4 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the soccerstarz niche?: 3 brands and 35 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in soccerstarz?: Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 0.0%.
What does it cost to enter the soccerstarz niche?: Listings span £11.69–£34.52; the average listing price is £19.37 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.