How competitive is the Soccerstarz niche on Amazon United Kingdom?

3 brands and 35 sellers compete in Soccerstarz on Amazon United Kingdom. The top 5 Soccerstarz products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Soccerstarz niche?

Soccerstarz sells for £19.37 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.69–£34.52. The average incumbent carries 180 reviews — the moat a new listing must climb.

Soccerstarz

Soccerstarz shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Soccerstarz profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soccerstarz is a £145K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Soccerstarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +49.8% over the last 90 days and 3.6% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr8K

Search volume / yr+49.8%206K

Conversion rate3.6%

Avg price£19.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 35

Top-5 product click share100%

Open market0%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 4 products

Top Soccerstarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+

Price: £11.69
Rating: 4.5/5
Reviews: 451
Age: 8mo ago

ZURU FIFA WORLD CUP 2026 Ballers 4 Pack for Ages 3 and Up

Price: £34.52
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Sockers Banbo Toys Argentina Messi 8 Collectible Soccer Action Figure Blue and White

Price: £17.18
Rating: 4.6/5
Reviews: 263
Age: 1y ago

Zuru - Ballers FIFA World Cup Pack of 1

Price: £14.11
Rating: 2.4/5
Reviews: 4
Age: 4mo ago

Newest

by launch date

ZURU FIFA WORLD CUP 2026 Ballers 4 Pack for Ages 3 and Up

Price: £34.52
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Zuru - Ballers FIFA World Cup Pack of 1

Price: £14.11
Rating: 2.4/5
Reviews: 4
Age: 4mo ago

FIFA WORLD CUP 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product. Surprise Unboxing Football Collectible Sports Toy For Boys Ages 3+

Price: £11.69
Rating: 4.5/5
Reviews: 451
Age: 8mo ago

Sockers Banbo Toys Argentina Messi 8 Collectible Soccer Action Figure Blue and White

Price: £17.18
Rating: 4.6/5
Reviews: 263
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ZURU BALLERS81%
ZURU14%
Sockers6%

Soccerstarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR3.6%Products4Brands3Top 5 Brands100%OOS Rate5.5%Rating4.1★Reviews180Avg BSR#51

Top Soccerstarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ballers35K/yr +86.8%5.9% conv.
football figures35K/yr +70.6%0.5% conv.
ballers world cup 202612K/yr +164.6%10.0% conv.
baller56K/yr -37.1%1.0% conv.
zuru ballers12K/yr +51.6%7.1% conv.
soccerstarz27K/yr +0.3%0.1% conv.
ballers world cup 2026 figures4K/yr +508.0%8.6% conv.
messi figure7K/yr +232.3%1.9% conv.
football action figures10K/yr +77.0%0.1% conv.
football figures toys5K/yr +71.8%0.4% conv.

What reviews say buyers love and hate about Soccerstarz

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Collectibles35%

“Collectible - brilliant”

Quality-Overall28%

“They are great quality”

Gifting Purpose11%

“Great gift for a football fan”

Value For Money10%

“Ballers great value”

Fun/Entertainment Experience9%

“So fun”

What buyers complain about

85% of reviews

Value For Money40%

“Obviously expensive for wee plastic figures”

Quality-Overall20%

“Shocking quality”

Grip20%

“Players hand was snapped off”

Size-Overall5%

“jigsaw style pitch that did not fit the other”

Soccerstarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

22%

2Add-Ons/Attachments

19%

3Quality-Overall

19%

4Grip

13%

5Durability

13%

Common Soccerstarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soccerstarz 51/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 4 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +49.8% over the last 90 days.

Soccerstarz buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Grip, the themes mined from the niche's reviews. Its return rate is 0.0%.