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Smart Bracelet

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.6% of searches, so Smart Bracelet is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£63K/yr148K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
58%top-5 click share · 17 brands · 38 sellers

Flapen Score

Smart Bracelet against its category

The dotted line is the Sports & Outdoors average. Past it, Smart Bracelet is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Bracelet 148K times last year and spent an estimated £63K. The top 5 brands take 64% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
0.6%
Market size, estimated
£63Ka year
Top search term
health band22K searches a year

02 · Price

A sale here is worth £66.00.

Listings sell for £66.00 on average, from £20.70 to £180.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £66.00 that is £0 to £7K a year per listing.

Average price
£66.00inside the $15 to $100 sweet spot
Price range
£20.70–£180.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #93 within Sports Technology. It carries 3,318 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
17.0%
Average rank
#93in Sports Technology
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,318per listing
Listings tracked
20

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Smart Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

  • Garmin28%
  • Generic14%
  • Yanmis8%
  • COROS7%
  • findtime6%
  • Fitbit6%

Search terms

Top Smart Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • health band22K/yr
  • smart bracelet27K/yr
  • sleep monitoring device19K/yr
  • fitness tracker band15K/yr
  • health tracker band8K/yr
  • fitness tracker no screen7K/yr
  • fitness band tracker8K/yr
  • smart bracelet men8K/yr
  • fitness wristband tracker7K/yr
  • fitness bracelet5K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money8%+1.23

not for a device that is as expensive as it is

Sure its expensive

overpriced

Software/Application6%−0.02

Terrible app

App sucks

Great band, poor app

Battery Life5%+0.46

Absolutely terrible battery life

only 2 months after purchase battery has degraded to such an extent it doesn't even last 24 hrs

Woeful battery life

Quality-Overall5%+0.30

Seems cheaply made

Quality of the band for the price is also awful

Extremely Poor quality of product and customer service

Functionality-Overall5%−0.12

It simply doesn't work

Doesnt Work Reliably

Doesnt work as described

Love

Value For Money15%+1.23

Excellent value for money

Good for the price

Great value

Battery Life11%+0.46

Good battery like

Battery life amazing

Long battery life

Quality-Overall10%+0.30

Looks and feels high quality, works very smoothly

Excellent product

the build quality is great

Ease Of Use7%+0.51

Easy to use

Easy to use and keep track

easy to use out the box

Health Monitoring7%

works well tracking me vitals

it tracks my pulse well

HR/HRV very accurate

Return

1.6% Return rate 7% Fixable by listing

Functionality-Overall20%█▇▇▇▇▇

It simply doesn't work

Doesnt Work Reliably

Doesnt work as described

Connectivity-Overall12%▆█▆▇█▇

won't connect to the app

I often lose connection with my phone

Poor connection

Measurement/Reading Accuracy7%▅▅█▄▆▅
Charging6%█▅▅▄▄▄

Poor instructions, I can't seem to figure out how it charges

the charger will not charge it

the first one that arrived wouldn't charge

Compatibility-Overall5%█▇▅█▅▆

FAQ

Common Smart Bracelet questions

Answered from the same tracked data.