- Flapen Score
- 40 / 100Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 5040
- Market size
- £190K/yr704K searches / yr
- 90-day growth
- -75.6%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 19 sellers
Flapen Score
Sledge against its category
The dotted line is the Sports & Outdoors average. Past it, Sledge is stronger. Inside it, weaker.
Market
The Sledge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sledge 704K times last year and spent an estimated £190K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 704K
- Growth, 90 days vs prior 90
- -75.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £190Ka year
- Peak month
- January188.8× the quietest month
- Top search term
- sledge362K searches a year
02 · Price
A sale here is worth £15.54.
Listings sell for £15.54 on average, from £4.22 to £26.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.54 that is £12K to £16K a year per listing.
- Average price
- £15.54inside the $15 to $100 sweet spot
- Price range
- £4.22–£26.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #50 within Winter Sports. It carries 219 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 40%
- Out of stock, average day
- 31.0%
- Average rank
- #50in Winter Sports
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 219per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sledge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Small - 89cm)
- Price
- £11.49
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Large - 120cm)
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

COSTWAY 42/52 Inflatable Snow Tube Heavy-Duty Sled Ski Tube with Handles Premium Oxford Cover and Tow Strap Outdoor Snow Sledge Fun Toys for Kids & Adults (Navy 42)
- Price
- £26.81
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 6mo ago

2026 Sledge with Random Colours Board Sliding Seat Sledge for Children Adults Lightweight Snowboard Sledge Skiing Winter Sports Outdoor Activities High Performance Snowboard (52 cm)
- Price
- £4.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

2 x Heavy Duty Large Unisex Children & Adults Snow Sledge Toboggan Sledge Rope Sled Play Snow Ice Red
- Price
- £20.75
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Trending
90-day click momentum
Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Large - 120cm)
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

COSTWAY 42/52 Inflatable Snow Tube Heavy-Duty Sled Ski Tube with Handles Premium Oxford Cover and Tow Strap Outdoor Snow Sledge Fun Toys for Kids & Adults (Navy 42)
- Price
- £26.81
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 6mo ago

Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Small - 89cm)
- Price
- £11.49
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

2026 Sledge with Random Colours Board Sliding Seat Sledge for Children Adults Lightweight Snowboard Sledge Skiing Winter Sports Outdoor Activities High Performance Snowboard (52 cm)
- Price
- £4.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

GoFloats Winter Snow Tube - Unicorn - The Ultimate Sled & Toboggan
- Price
- £26.96
- Rating
- 4.3/5
- Reviews
- 1,223
- Age
- 9y ago
Newest
by launch date
2026 Sledge with Random Colours Board Sliding Seat Sledge for Children Adults Lightweight Snowboard Sledge Skiing Winter Sports Outdoor Activities High Performance Snowboard (52 cm)
- Price
- £4.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

COSTWAY 42/52 Inflatable Snow Tube Heavy-Duty Sled Ski Tube with Handles Premium Oxford Cover and Tow Strap Outdoor Snow Sledge Fun Toys for Kids & Adults (Navy 42)
- Price
- £26.81
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 6mo ago

Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Small - 89cm)
- Price
- £11.49
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

Heavy Duty Colour Large Adults Kids Children Snow Sledges Toboggan Sledge Rope Sled Play Snow Ice (Red Large - 120cm)
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 7mo ago

2 x Heavy Duty Large Unisex Children & Adults Snow Sledge Toboggan Sledge Rope Sled Play Snow Ice Red
- Price
- £20.75
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- MoVe50%
- COSTWAY21%
- Easy Shopping10%
- Generisch9%
- HOMION5%
- GoFloats2%
- Open — no brand owns it (1 brand, 2%)
Demand
Sledge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 188.8×
Search terms
Top Sledge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sledge362K/yr
- sled33K/yr
- snow sledge78K/yr
- sledges36K/yr
- plastic sledge11K/yr
- toboggan6K/yr
- sleigh40K/yr
- snow sled12K/yr
- sledges & toboggans41K/yr
- sledge snow4K/yr
Reviews and returns
What reviews say buyers love and hate about Sledge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Spring short
However, I am disappointed as they appear to be made from the same cheap flimsy plastic that I have previously purchased
After reading reviews I bought these expecting better quality, sturdier plastic
Love
Great value
Good value for money
in shops these seem good value for money
On opening the box the sleds feel of good quality and durability, I have only rated these as 4 out of 5 due to not being able to test the durability and quality on the snow yet
they seem good quality
The size is good
Good size for adults
Amazing size and price
It has good flexibility so won't crack easily
Nice and lightweight
Return
0.0% Return rate 40% Fixable by listing
Spring short
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sledge questions
Answered from the same tracked data.









