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Sledge

Fail

Demand is soft, at -75.6% this quarter, so Sledge is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£190K/yr704K searches / yr
90-day growth
-75.6%search demand this quarter
Competition
89%top-5 click share · 7 brands · 19 sellers

Flapen Score

Sledge against its category

The dotted line is the Sports & Outdoors average. Past it, Sledge is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sledge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sledge 704K times last year and spent an estimated £190K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
704K
Growth, 90 days vs prior 90
-75.6%
Conversion, latest week
1.7%
Market size, estimated
£190Ka year
Peak month
January188.8× the quietest month
Top search term
sledge362K searches a year

02 · Price

A sale here is worth £15.54.

Listings sell for £15.54 on average, from £4.22 to £26.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £15.54 that is £12K to £16K a year per listing.

Average price
£15.54inside the $15 to $100 sweet spot
Price range
£4.22–£26.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #50 within Winter Sports. It carries 219 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
40%
Out of stock, average day
31.0%
Average rank
#50in Winter Sports
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sledge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • MoVe50%
  • COSTWAY21%
  • Easy Shopping10%
  • Generisch9%
  • HOMION5%
  • GoFloats2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sledge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 188.8×

Search terms

Top Sledge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sledge362K/yr
  • sled33K/yr
  • snow sledge78K/yr
  • sledges36K/yr
  • plastic sledge11K/yr
  • toboggan6K/yr
  • sleigh40K/yr
  • snow sled12K/yr
  • sledges & toboggans41K/yr
  • sledge snow4K/yr

Reviews and returns

What reviews say buyers love and hate about Sledge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.07

Spring short

Material Quality25%−0.37

However, I am disappointed as they appear to be made from the same cheap flimsy plastic that I have previously purchased

Quality-Overall25%+0.07

After reading reviews I bought these expecting better quality, sturdier plastic

Love

Value For Money20%−0.22

Great value

Good value for money

in shops these seem good value for money

Quality-Overall20%+0.07

On opening the box the sleds feel of good quality and durability, I have only rated these as 4 out of 5 due to not being able to test the durability and quality on the snow yet

they seem good quality

Size-Overall20%+0.07

The size is good

Good size for adults

Amazing size and price

Flexibility17%+3.25

It has good flexibility so won't crack easily

Weight Light8%+1.50

Nice and lightweight

Return

0.0% Return rate 40% Fixable by listing

Size-Overall30%█▁▁▁▁▁

Spring short

Ease Of Use10%█▁▁▁▁▁
Moist/Dry10%█▁▁▁▁▁
Advertised Vs Actual Product10%█▁▁▁▁▁
Durability10%█▁▁▁▁▁

FAQ

Common Sledge questions

Answered from the same tracked data.