Skip to content

Ski Wax Kit

Fail

Demand is soft, at -86.8% this quarter, so Ski Wax Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£29K/yr22K searches / yr
90-day growth
-86.8%search demand this quarter
Competition
69%top-5 click share · 8 brands · 50 sellers

Flapen Score

Ski Wax Kit against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Wax Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Wax Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Wax Kit 22K times last year and spent an estimated £29K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-86.8%
Conversion, latest week
2.6%
Market size, estimated
£29Ka year
Top search term
snowboard wax kit5K searches a year

02 · Price

A sale here is worth £49.67.

Listings sell for £49.67 on average, from £18.31 to £112.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £49.67 that is £0 to £5K a year per listing.

Average price
£49.67inside the $15 to $100 sweet spot
Price range
£18.31–£112.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #84 within Winter Sports. It carries 399 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
20.8%
Average rank
#84in Winter Sports
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Ski Wax Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

50

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • XCMAN47%
  • Skifavs17%
  • Grayne12%
  • ZUMWax8%
  • Swix5%
  • GXGSDM4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Ski Wax Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '26FebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 16.1× · 6 of 12 months tracked

Search terms

Top Ski Wax Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowboard wax kit5K/yr
  • ski wax iron5K/yr
  • snowboard waxing kit6K/yr
  • ski wax kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Wax Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.20

No UK plug fitted - Illegal

Advertised Vs Actual Product50%−0.31

Not clear on spec

Love

Quality-Overall41%+1.87

Good kit,

Top quality for prepping your snowboard 🏂 Superb quality kit

Very good, everything looks good

Advertised Vs Actual Product13%−0.31

As described

Product Condition13%+0.89

It felt as good as new

Value For Money13%+0.89

Outstanding value, the most complete ski service kit I could find for the money

which is exceptional value

Portability6%+0.42

Great for transport and storage

Return

1.2% Return rate 29% Fixable by listing

Compatibility-Overall29%▅▅▁█▁▁
Advertised Vs Actual Product21%▁▁▆▁█▁

Not clear on spec

Defective Material/Parts7%▁▁█▁▁▁
Size-Overall7%▁█▁▁▁▁

No UK plug fitted - Illegal

Heating7%▁▁▁▁█▁

FAQ

Common Ski Wax Kit questions

Answered from the same tracked data.