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Ski Wax

Fail

Demand is soft, at -91.4% this quarter, so Ski Wax is a Fail.

Flapen Score
37
37 / 100
Ranks 734 of 792 Sports & Outdoors niches · −13 vs the category median of 50
Market size
£19K/yr32K searches / yr
90-day growth
-91.4%search demand this quarter
Competition
71%top-5 click share · 6 brands · 11 sellers

Flapen Score

Ski Wax against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Wax is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Wax 32K times last year and spent an estimated £19K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -91.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-91.4%
Conversion, latest week
3.7%
Market size, estimated
£19Ka year
Peak month
January21.1× the quietest month
Top search term
ski wax18K searches a year

02 · Price

A sale here is worth £16.05.

Listings sell for £16.05 on average, from £5.74 to £27.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.05 that is £0 to £2K a year per listing.

Average price
£16.05inside the $15 to $100 sweet spot
Price range
£5.74–£27.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #13 within Winter Sports. It carries 528 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
15.9%
Average rank
#13in Winter Sports
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Ski Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

11

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • ZUMWax63%
  • DataWax10%
  • Swift Glide8%
  • N-ZERO7%
  • XCMAN6%
  • Xujuika6%
  • Open — no brand owns it (0%)

Demand

Ski Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 21.1×

Reviews and returns

What reviews say buyers love and hate about Ski Wax

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Heating”
50%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“Board dried up due to slush”
A buyer, on “Moist/Dry”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ski Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data