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Ski Shin Guards

Fail

Demand is soft, at -95.9% this quarter, so Ski Shin Guards is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£13K/yr195K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
51%top-5 click share · 25 brands · 46 sellers

Flapen Score

Ski Shin Guards against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Shin Guards is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Shin Guards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Shin Guards 195K times last year and spent an estimated £13K. The top 5 brands take 61% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
0.6%
Market size, estimated
£13Ka year
Top search term
shin protectors3K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £5.13 to £32.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.89 that is £1K to £3K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£5.13–£32.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #117 within Football. It carries 544 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
16.7%
Average rank
#117in Football
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ski Shin Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£381£763£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

46

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

51%

Top 20: 90%

Open market

34%

  • nnOuOnn26%
  • ProSSS11%
  • Tapis Design9%
  • Wsndyjia9%
  • Sidas6%
  • Yootiko5%

Demand

Ski Shin Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 57.5× · 7 of 12 months tracked

Search terms

Top Ski Shin Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shin protectors3K/yr
  • ski shin guards62K/yr
  • ski shin guards gel7K/yr
  • ski guards31K/yr
  • gel shin pads skiing6K/yr
  • ski shin protector16K/yr
  • ski shin pads12K/yr
  • shin guards skiing4K/yr
  • skiing shin guard5K/yr
  • ski boot shin protectors5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Shin Guards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.05

Too tight

Small

Very tight fit

Durability8%−0.08

Didnt last

Ripped after 2 months

Ripped when trying on

Allergies7%−0.07

Adverse reaction after 1 day

They left me with multiple blisters

Unfortunately they gave me blisters so really not impressed

Ease Of Use6%−0.03

virtually impossible to get off

Bit really hard to get on

So hard to get off

Exercise/Sports Suitability6%

Not good for skiing

Do NOT use for skiing

Love

Comfort-Overall20%+0.98

Comfortable to wear

very comfy too

My grandson says they are super comfy

Quality-Overall17%+1.44

Very well made item

A decent product seem like they'll last

Excellent product

Size-Overall7%−0.05

fit brilliantly

true to size

The fit is secure

Value For Money5%+0.38

Fair value for money and worth considering

Good value for money

they are great value

Weight Light5%+0.16

Lightweight and Comfortable for Football

Well made lightweight shin guards

I like that theyre lightweight

Return

3.0% Return rate 80% Fixable by listing

Size-Overall72%▆▆▆▇▇█

Too tight

Small

Very tight fit

Quality-Overall4%▃▄▇▄█▁

Poor quality

Id say average quality as not had any others. that are more expensive so cant say

Functionality-Overall3%▄█▅▆▆▂
Comfort-Overall3%▄▇██▄▂
Drop/Impact Protection2%█▁▃▆▂▇

FAQ

Common Ski Shin Guards questions

Answered from the same tracked data.