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Ski Boot Bag

Fail

Demand is soft, at -92.0% this quarter, so Ski Boot Bag is a Fail.

Flapen Score
47
47 / 100
Ranks 491 of 792 Sports & Outdoors niches · −3 vs the category median of 50
Market size
£69K/yr49K searches / yr
90-day growth
-92.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 21 sellers

Flapen Score

Ski Boot Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Boot Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Boot Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Boot Bag 49K times last year and spent an estimated £69K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-92.0%
Conversion, latest week
5.0%
Market size, estimated
£69Ka year
Peak month
January22.8× the quietest month
Top search term
ski boot bag44K searches a year

02 · Price

A sale here is worth £28.08.

Listings sell for £28.08 on average, from £8.18 to £49.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £28.08 that is £0 to £3K a year per listing.

Average price
£28.08inside the $15 to $100 sweet spot
Price range
£8.18–£49.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #18 within Winter Sports. It carries 147 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
86%
Out of stock, average day
40.6%
Average rank
#18in Winter Sports
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ski Boot Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • AUMTISC26%
  • Trespass12%
  • Salomon12%
  • WOLT10%
  • Hytiland10%
  • Unigear9%

Demand

Ski Boot Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 22.8×

Reviews and returns

What reviews say buyers love and hate about Ski Boot Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.16

the quality control is not there obviously

Very poor quality

Not the best quality

Handle Quality14%−0.10

the carry handle unfortunately came off after just one trip

carry handle not strong enough

Size-Overall14%+1.26

Not fit for purpose

Way too big for my size 4 boots

Zipper Quality7%−0.05

Low quality Zip means after just 1 holiday the bag is junk

Durability7%−0.05

Two trips and it is falling to pieces

Love

Size-Overall29%+1.26

Decent size

Perfectly fits my ski boots, helmet & goggles and theres still room for a few other bits too

Excellent size for our walking boots

Value For Money20%+1.31

Good product for the price

Great value

great value

Advertised Vs Actual Product13%+0.84

Does the job for me

As described

Lives up to the expectation

Quality-Overall12%−0.16

Excellent product

Great quality and value

First up it is really good quality, sturdy padded and strong

Storage Capacity5%+0.30

It has lots of space. it's actually much bigger than i expected

loads of space

Plenty of space for these along with gloves, snoods and other bits and pieces

Return

1.8% Return rate 69% Fixable by listing

Size-Overall62%▆▆▄▇█▆

Not fit for purpose

Way too big for my size 4 boots

Quality-Overall7%▁▁▅█▁▁

the quality control is not there obviously

Very poor quality

Not the best quality

Handle Quality7%▁██▁▁▁

the carry handle unfortunately came off after just one trip

carry handle not strong enough

Zipper Quality5%▁▃▅▁█▁

Low quality Zip means after just 1 holiday the bag is junk

Strap/String Quality3%▆▁█▁▁▁

Removable carry strap not necessary and not used

FAQ

Common Ski Boot Bag questions

Answered from the same tracked data.