Skip to content

Ski Bag

Fail

Demand is soft, at -82.3% this quarter, so Ski Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 702 of 792 Sports & Outdoors niches · −11 vs the category median of 50
Market size
£53K/yr87K searches / yr
90-day growth
-82.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 75 sellers

Flapen Score

Ski Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ski Bag 87K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-82.3%
Conversion, latest week
1.5%
Market size, estimated
£53Ka year
Peak month
January9.6× the quietest month
Top search term
ski bag31K searches a year

02 · Price

A sale here is worth £40.09.

Listings sell for £40.09 on average, from £14.91 to £121.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £40.09 that is £0 to £4K a year per listing.

Average price
£40.09inside the $15 to $100 sweet spot
Price range
£14.91–£121.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #2,533 within Winter Sports. It carries 111 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
88%
Out of stock, average day
41.8%
Average rank
#2,533in Winter Sports
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ski Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

75

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

10%

  • AUMTISC45%
  • TeamObsidian29%
  • Navaris6%
  • Unigear6%
  • MOPHOEXII2%
  • MONS2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Ski Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Ski Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski bag31K/yr
  • snowboard bag24K/yr
  • ski bag with wheels16K/yr
  • snowboard bag with wheels8K/yr
  • ski bags for air travel4K/yr
  • double ski bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.18

Poor quality

is just of poor quality

Really awful quality

Durability25%−0.19

Broken after one use

Two trips and it is falling to pieces

Strap/String Quality13%−0.09

the straps broke. both of them

Size-Overall8%−0.03

Too small for my. wide - floater

However, it turned out to be too small for my equipment, even though I bought the biggest, 175 cm one

Love

Quality-Overall17%−0.18

Quality

Excellent quality and value for money

Great quality at a fraction of the price of other brands

Value For Money14%

Awesome and far cheaper than making or buying a traditional canvas pole bag

Excellent budget choice for ski transit

Good value

Portability8%+0.65

Excellent for check-in transport of long goods - antennas

Great for transport and storage

Strength8%+0.65

sturdy

Material Quality8%+0.65

Seems very strong material,zip and wheels

Return

2.6% Return rate 60% Fixable by listing

Size-Overall50%▄▇▇▄▆█

Too small for my. wide - floater

However, it turned out to be too small for my equipment, even though I bought the biggest, 175 cm one

Quality-Overall7%▇▁▁█▁▁

Poor quality

is just of poor quality

Really awful quality

Zipper Quality6%▁▂▁▁█▁
Cushion5%█▁▄▃▁▁
Drop/Impact Protection3%▁▁▃▁▁█

FAQ

Common Ski Bag questions

Answered from the same tracked data.