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Sit Up Exercise Equipment

Fail

The top 5 products take 92% of clicks, so Sit Up Exercise Equipment is a Fail.

Flapen Score
40
40 / 100
Ranks 677 of 792 Sports & Outdoors niches · −10 vs the category median of 50
Market size
£48K/yr121K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
92%top-5 click share · 7 brands · 15 sellers

Flapen Score

Sit Up Exercise Equipment against its category

The dotted line is the Sports & Outdoors average. Past it, Sit Up Exercise Equipment is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sit Up Exercise Equipment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sit Up Exercise Equipment 121K times last year and spent an estimated £48K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.2%
Market size, estimated
£48Ka year
Peak month
January1.7× the quietest month
Top search term
sit up exercise equipment68K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £10.55 to £24.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £18.13 that is £5K to £9K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£10.55–£24.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Fitness. It carries 1,523 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#310in Fitness
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,523per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sit Up Exercise Equipment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

4%

  • Body Sculpture68%
  • Phoenix Fitness8%
  • Could Spark6%
  • Sohler By Eurotrade W Ltd5%
  • Lions5%
  • POWER GUIDANCE4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Sit Up Exercise Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Sit Up Exercise Equipment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sit up exercise equipment68K/yr
  • sit up bar22K/yr
  • sit up14K/yr
  • sit up machine14K/yr
  • sit ups equipment4K/yr

Reviews and returns

What reviews say buyers love and hate about Sit Up Exercise Equipment

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Absolute rubbish”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sit Up Exercise Equipment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data