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Shimano Mineral Oil

Fail

Prices span $4.95–$14.12, mostly outside the sweet spot, so Shimano Mineral Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£52K/yr37K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 23 sellers

Flapen Score

Shimano Mineral Oil against its category

The dotted line is the Sports & Outdoors average. Past it, Shimano Mineral Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimano Mineral Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shimano Mineral Oil 37K times last year and spent an estimated £52K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
14.9%
Market size, estimated
£52Ka year
Peak month
May2.3× the quietest month
Top search term
shimano mineral oil14K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £4.95 to £14.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.55 that is £2K to £5K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£4.95–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Cycling. It carries 723 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
2.1%
Average rank
#24in Cycling
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Shimano Mineral Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

23

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • SHIMANO46%
  • cyctravel11%
  • Yiezio10%
  • CHUMXINY9%
  • Generic8%
  • epic6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Shimano Mineral Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Shimano Mineral Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimano mineral oil14K/yr
  • mineral oil brake fluid10K/yr
  • mineral oil for bike brakes4K/yr
  • shimano mineral oil brake fluid4K/yr
  • shimano brake fluid4K/yr

Reviews and returns

What reviews say buyers love and hate about Shimano Mineral Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting32%−0.21

The instructions in this are in very poor. broken

No instructions in English

no English instructions

Quality-Overall9%+1.88

a few of the parts feel a bit cheap

Poor quality

Advertised Vs Actual Product9%+0.76

Did not come with the advertised case

Advert shows a plastic box to keep all the bits in but no box comes with it

Durability9%−0.04

wont not recommend the little bits didnt fit at all easy to break

both brakes bled in less than half an hour

Leak-Proof8%

The small connectors also leak oil

the hoses leak

Love

Quality-Overall27%+1.88

Usual Shimano quality

Excellent product

Great product everything you need

Value For Money20%+0.54

much cheaper

Great value

good price

Advertised Vs Actual Product16%+0.76

Does the job

As described

Exactly what was needed

Ease Of Use15%+1.30

Ease of use

Easy to do

its fine for occasional use

Size-Overall4%−0.01

fit for purpose

Had all the right adapters and fittings, fit perfectly and now my brakes feel amazing

Plenty of variations of fittings

Return

0.4% Return rate 25% Fixable by listing

Size-Overall21%█▁▄▄▇█

doesn't fit my Shimano brakes

Leak-Proof17%▃▄▆█▂▂

The small connectors also leak oil

the hoses leak

Compatibility-Overall15%█▄▂▃▅▄
Defective Material/Parts12%▁▄█▃▃▂
Quality-Overall9%▁█▁▂▂▅

a few of the parts feel a bit cheap

Poor quality

FAQ

Common Shimano Mineral Oil questions

Answered from the same tracked data.