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Shimano Mineral Oil

Fail

Prices span $4.95–$14.12, mostly outside the sweet spot, so Shimano Mineral Oil is a Fail.

Flapen Score
44
44 / 100
Ranks 570 of 792 Sports & Outdoors niches · −6 vs the category median of 50
Market size
£52K/yr37K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 23 sellers

Flapen Score

Shimano Mineral Oil against its category

The dotted line is the Sports & Outdoors average. Past it, Shimano Mineral Oil is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimano Mineral Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shimano Mineral Oil 37K times last year and spent an estimated £52K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
14.9%
Market size, estimated
£52Ka year
Peak month
May2.3× the quietest month
Top search term
shimano mineral oil14K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £4.95 to £14.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.55 that is £2K to £5K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£4.95–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #24 within Cycling. It carries 723 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
2.1%
Average rank
#24in Cycling
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Shimano Mineral Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

23

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • SHIMANO46%
  • cyctravel11%
  • Yiezio10%
  • CHUMXINY9%
  • Generic8%
  • epic6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Shimano Mineral Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Shimano Mineral Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shimano mineral oil14K/yr
  • mineral oil brake fluid10K/yr
  • mineral oil for bike brakes4K/yr
  • shimano mineral oil brake fluid4K/yr
  • shimano brake fluid4K/yr

Reviews and returns

What reviews say buyers love and hate about Shimano Mineral Oil

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.4%of orders come back
“The instructions in this are in very poor. broken”
A buyer, on “Instructions/User Manual/Troubleshooting”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shimano Mineral Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data