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Shimano Cleats

Maybe

Buyers convert on 14.5% of searches. But the top 5 brands take 92% of clicks, so Shimano Cleats is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£232K/yr133K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
64%top-5 click share · 8 brands · 45 sellers

Flapen Score

Shimano Cleats against its category

The dotted line is the Sports & Outdoors average. Past it, Shimano Cleats is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimano Cleats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shimano Cleats 133K times last year and spent an estimated £232K. The top 5 brands take 92% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
14.5%
Market size, estimated
£232Ka year
Peak month
May1.8× the quietest month
Top search term
shimano spd cleats34K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £7.13 to £35.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.02 that is £12K to £15K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£7.13–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #60 within Cycling. It carries 1,599 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#60in Cycling
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,599per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Shimano Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£70K£93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • SHIMANO65%
  • Tacobey9%
  • Cuilane8%
  • SEPSCO6%
  • AEYINO5%
  • NAACOO3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shimano Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Shimano Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shimano spd cleats34K/yr
  • spd cleats30K/yr
  • cleats16K/yr
  • cleats for cycling shoes12K/yr
  • spd sl cleats11K/yr
  • shimano cleats11K/yr
  • cycling cleats9K/yr
  • shimano spd sl cleats4K/yr
  • spd cleats shimano4K/yr
  • bike cleats3K/yr

Reviews and returns

What reviews say buyers love and hate about Shimano Cleats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.19

Broke on first ride

Dont last

Not as durable as they used to be

Grip14%−0.06

Also these have no grip at all

Size-Overall7%−0.02

that they didnt fit

Pain Relief-Overall7%−0.03

could have caused injury

Quality-Overall7%+1.19

Utter rubbish

Love

Quality-Overall23%+1.19

Good Quality

Great product

have been excellent

Size-Overall20%−0.02

Fit well and clips in and out with ease

Easy to fit

Fitted well on Peloton bike

Advertised Vs Actual Product14%+1.25

Items as described delivered quickly

As expected

exactly what is discribed

Value For Money13%+1.16

Fair price and arrived promptly

great price

Good value for money

Durability8%−0.19

Durable

theyve held up well with regular riding

These are good, easy to affix & long lasting

Return

0.7% Return rate 52% Fixable by listing

Size-Overall36%▃▅▇▇▅█

that they didnt fit

Compatibility-Overall20%▅▇▇█▃▆
Advertised Vs Actual Product10%▁▁█▅▂▄
Functionality-Overall7%▅▁▁▁█▁
Defective Material/Parts5%▁█▄▄▄▁

FAQ

Common Shimano Cleats questions

Answered from the same tracked data.