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Shimano Cleats

Maybe

Buyers convert on 14.5% of searches. But the top 5 brands take 92% of clicks, so Shimano Cleats is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 50
Market size
£232K/yr133K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
64%top-5 click share · 8 brands · 45 sellers

Flapen Score

Shimano Cleats against its category

The dotted line is the Sports & Outdoors average. Past it, Shimano Cleats is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shimano Cleats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shimano Cleats 133K times last year and spent an estimated £232K. The top 5 brands take 92% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
14.5%
Market size, estimated
£232Ka year
Peak month
May1.8× the quietest month
Top search term
shimano spd cleats34K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £7.13 to £35.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.02 that is £12K to £15K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£7.13–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #60 within Cycling. It carries 1,599 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#60in Cycling
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,599per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Shimano Cleats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£70K£93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

5%

  • SHIMANO65%
  • Tacobey9%
  • Cuilane8%
  • SEPSCO6%
  • AEYINO5%
  • NAACOO3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Shimano Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Shimano Cleats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shimano spd cleats34K/yr
  • spd cleats30K/yr
  • cleats16K/yr
  • cleats for cycling shoes12K/yr
  • spd sl cleats11K/yr
  • shimano cleats11K/yr
  • cycling cleats9K/yr
  • shimano spd sl cleats4K/yr
  • spd cleats shimano4K/yr
  • bike cleats3K/yr

Reviews and returns

What reviews say buyers love and hate about Shimano Cleats

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
0.7%of orders come back
“Broke on first ride”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shimano Cleats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data