Shimano Cleats
MaybeBuyers convert on 14.5% of searches. But the top 5 brands take 92% of clicks, so Shimano Cleats is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 5055
- Market size
- £232K/yr133K searches / yr
- 90-day growth
- +23.1%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 45 sellers
Flapen Score
Shimano Cleats against its category
The dotted line is the Sports & Outdoors average. Past it, Shimano Cleats is stronger. Inside it, weaker.
Market
The Shimano Cleats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shimano Cleats 133K times last year and spent an estimated £232K. The top 5 brands take 92% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- +23.1%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £232Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- shimano spd cleats34K searches a year
02 · Price
A sale here is worth £12.02.
Listings sell for £12.02 on average, from £7.13 to £35.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £12.02 that is £12K to £15K a year per listing.
- Average price
- £12.02under the $15 to $100 sweet spot
- Price range
- £7.13–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #60 within Cycling. It carries 1,599 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #60in Cycling
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,599per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Shimano Cleats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SHIMANO SH Cleat Speed-Sl Float Spre Spares - Yellow
- Price
- £8.46
- Rating
- 4.6/5
- Reviews
- 8,267
- Age
- 19y ago

SHIMANO SM-SH51 Mountain Bike SPD Pedal Cleats Set Black
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 8,773
- Age
- 16y ago

Tacobey Bike Cleats Compatible with Shimano SPD-SL Pedals SM-SH10 SH11 SH12 (SH11 6 Float)
- Price
- £7.13
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 5y ago

Bike Cleats Compatible with Shimano Cycling Pedals Cleat for SPD SL Cleats 6 Degree Float - Indoor Outdoor Road Bicycle Cleat Set Yellow
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 4,065
- Age
- 15y ago

SEPSCO SPD Cleats for Cycling Shoes Compatible Shimano SPD-SL Pedals SH11 SH12 SH10 System Replacement Road/Mountain Bike Cleat Durable Anti-Slip with Installation Set for Indoor and MTB Bicycle
- Price
- £7.49
- Rating
- 3.9/5
- Reviews
- 135
- Age
- 1y ago
Trending
90-day click momentum
Cuilane Premium SPD Cleats for Cycling Shoes Universal Shimano SPD Compatible SPD Cleats High-Performance Anti-Slip for Mountain Bikes Road & Recreational Cycling
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 12mo ago

Cuilane Premium SPD SL Cleats for Cycling Shoes Compatible with Shimano SPD SL Cleats Durable Anti-Slip High-Performance for Road and Indoor Bikes Yellow
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 4mo ago

ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
- Price
- £32.91
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 7mo ago

ARTVEP Mens Cycling Shoes Womens Mountain Road Bikes Shoes Compatible Installation SPD/SPDSL/Look Delta/KEO Cleats Indoor Cycling Shoes Compatible with Peloton Bike Shoes White Size UK 4
- Price
- £35.69
- Rating
- 4.2/5
- Reviews
- 881
- Age
- 4y ago

Shimano Calas SPD-SL SH11 Bike Pedals Unisex Adults Multicolor One Size
- Price
- £12.23
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 3y ago
Newest
by launch date
Cuilane Premium SPD SL Cleats for Cycling Shoes Compatible with Shimano SPD SL Cleats Durable Anti-Slip High-Performance for Road and Indoor Bikes Yellow
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 4mo ago

ObnoxiUnisex Road Cycling Shoes Compatible with Peloton Bikes Delta SPD/SPD-SL and Look Pedals Ideal for Indoor & Outdoor Road Fitness Training White
- Price
- £32.91
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 7mo ago

Cuilane Premium SPD Cleats for Cycling Shoes Universal Shimano SPD Compatible SPD Cleats High-Performance Anti-Slip for Mountain Bikes Road & Recreational Cycling
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 12mo ago

AEYINO Road Bike Cycling Shoe Cleats - Compatible BH10/BH11/BH12
- Price
- £7.31
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 1y ago

AEYINO Single & Multi Release MTB Bike Cleats - BH51/BH56
- Price
- £7.40
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- SHIMANO65%
- Tacobey9%
- Cuilane8%
- SEPSCO6%
- AEYINO5%
- NAACOO3%
- Open — no brand owns it (2 brands, 5%)
Demand
Shimano Cleats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.8×
Search terms
Top Shimano Cleats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shimano spd cleats34K/yr
- spd cleats30K/yr
- cleats16K/yr
- cleats for cycling shoes12K/yr
- spd sl cleats11K/yr
- shimano cleats11K/yr
- cycling cleats9K/yr
- shimano spd sl cleats4K/yr
- spd cleats shimano4K/yr
- bike cleats3K/yr
Reviews and returns
What reviews say buyers love and hate about Shimano Cleats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first ride
Dont last
Not as durable as they used to be
Also these have no grip at all
that they didnt fit
could have caused injury
Utter rubbish
Love
Good Quality
Great product
have been excellent
Fit well and clips in and out with ease
Easy to fit
Fitted well on Peloton bike
Items as described delivered quickly
As expected
exactly what is discribed
Fair price and arrived promptly
great price
Good value for money
Durable
theyve held up well with regular riding
These are good, easy to affix & long lasting
Return
0.7% Return rate 52% Fixable by listing
that they didnt fit
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shimano Cleats questions
Answered from the same tracked data.









