How competitive is the Scrum Cap niche on Amazon United Kingdom?

16 brands and 34 sellers compete in Scrum Cap on Amazon United Kingdom. The top 5 Scrum Cap products take 47% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Scrum Cap?

Scrum Cap buyers on Amazon United Kingdom complain most about Durability, Shape/Style, Size-Overall, the themes mined from the niche's reviews. Its return rate is 4.0%.

What does it cost to enter the Scrum Cap niche?

Scrum Cap sells for £21.77 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.02–£83.26. The average incumbent carries 63 reviews — the moat a new listing must climb.

Scrum Cap

soft demand (-62.3% this quarter) — Scrum Cap doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Scrum Cap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scrum Cap is a £43K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Scrum Cap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.3% over the last 90 days and 1.6% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr2K

Search volume / yr-62.3%124K

Conversion rate1.6%

Avg price£21.77

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers16 · 34

Top-5 product click share47%

Open market36%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Scrum Cap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ZENFUN Rugby Helmet Shell Soft Padded Headgear for Soccer Protective Football Headguards for Youth Scrum Cap for Head Protection-M

Price: £10.92
Rating: 4.3/5
Reviews: 67
Age: 2y ago

Arena Scarves England Rugby Navy Bronx Hat

Price: £14.79
Rating: 4.4/5
Reviews: 15
Age: 9y ago

Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S

Price: £24.50
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Adults Rugby Headguards Soft Padded Breathable Adjustable Head Protector for Men Football Soccer Multi-Sports Anti-Collision Head Gear

Price: £12.88
Rating: 4.7/5
Reviews: 16
Age: 3y ago

Rugby Soft Helmet Breathable Protective Headguard Soccer For Outdoor Sports Youth Adults Flag Football Roller Skating Cycling and More(C size:L)

Price: £13.29
Rating: 4.2/5
Reviews: 52
Age: 4y ago

Newest

by launch date

Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S

Price: £24.50
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Team Cap Black/Persian Red O/S

Price: £24.42
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

England Rugby Unisex Team Visor Castore Black/Persian Red O/S

Price: £15.62
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S

Price: £23.76
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S

Price: £14.49
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

30%

Castore22%
ZENFUN16%
Arena Scarves10%
Moonlove9%
DGYAO7%
Erthree6%

Scrum Cap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume124KCVR1.6%Products27Brands16Top 5 Brands64%OOS Rate10.3%Rating4.5★Reviews63Avg BSR#653

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Top Scrum Cap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scrum cap35K/yr -62.0%0.6% conv.
rugby headguard17K/yr -45.9%0.2% conv.
scrum cap rugby17K/yr -75.4%0.5% conv.
rugby scrum cap9K/yr -48.7%0.5% conv.
rugby cap3K/yr -14.8%0.1% conv.
scrum hat7K/yr -59.4%0.3% conv.
scrum cap junior3K/yr -35.8%0.2% conv.
rugby hat4K/yr -45.3%0.8% conv.
scrum caps4K/yr -56.5%0.5% conv.
scrum cap adult3K/yr -52.3%0.5% conv.

What reviews say buyers love and hate about Scrum Cap

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall32%

“looks well made”

Size-Overall14%

“Great quality and fit”

Heel Support9%

“My daughter also says she feels like it gives her they extra support is well around her feet”

Comfort-Overall9%

“Very comfortable and makes it easy to see my son on the pitch”

Safety Standards5%

“Quickly accepted as protection by my grandsons”

What buyers complain about

92% of reviews

Durability33%

“Didnt last long”

Shape/Style17%

“It just looks tacky now”

Size-Overall17%

“Was too small so returned it”

Adhesion/Stickiness8%

“doesnt actually stay on the laces”

Strength8%

“not strong enough”

Scrum Cap return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

85%

2Durability

3Color

4Advertised Vs Actual Product

5Cushion

Common Scrum Cap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrum Cap 42/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 27 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -62.3% over the last 90 days.