Scrum Cap
FailDemand is soft, at -62.3% this quarter, so Scrum Cap is a Fail.
- Flapen Score
- 42 / 100Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 5042
- Market size
- £43K/yr124K searches / yr
- 90-day growth
- -62.3%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 34 sellers
Flapen Score
Scrum Cap against its category
The dotted line is the Sports & Outdoors average. Past it, Scrum Cap is stronger. Inside it, weaker.
Market
The Scrum Cap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrum Cap 124K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -62.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £43Ka year
- Peak month
- October7.0× the quietest month
- Top search term
- scrum cap35K searches a year
02 · Price
A sale here is worth £21.77.
Listings sell for £21.77 on average, from £7.02 to £83.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.77 that is £0 to £2K a year per listing.
- Average price
- £21.77inside the $15 to $100 sweet spot
- Price range
- £7.02–£83.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #653 within Baseball. It carries 63 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 93%
- Out of stock, average day
- 10.3%
- Average rank
- #653in Baseball
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 63per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Scrum Cap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZENFUN Rugby Helmet Shell Soft Padded Headgear for Soccer Protective Football Headguards for Youth Scrum Cap for Head Protection-M
- Price
- £10.92
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 2y ago

Arena Scarves England Rugby Navy Bronx Hat
- Price
- £14.79
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 9y ago

Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
- Price
- £24.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Adults Rugby Headguards Soft Padded Breathable Adjustable Head Protector for Men Football Soccer Multi-Sports Anti-Collision Head Gear
- Price
- £12.88
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3y ago

Rugby Soft Helmet Breathable Protective Headguard Soccer For Outdoor Sports Youth Adults Flag Football Roller Skating Cycling and More(C size:L)
- Price
- £13.29
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 4y ago
Trending
estimated 90-day click momentum
Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S
- Price
- £23.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S
- Price
- £14.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

England Rugby Unisex Team Visor Castore Black/Persian Red O/S
- Price
- £15.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
- Price
- £24.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Team Cap Black/Persian Red O/S
- Price
- £24.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
- Price
- £24.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Team Cap Black/Persian Red O/S
- Price
- £24.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

England Rugby Unisex Team Visor Castore Black/Persian Red O/S
- Price
- £15.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S
- Price
- £23.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S
- Price
- £14.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
34
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 93%
Open market
30%
- Castore22%
- ZENFUN16%
- Arena Scarves10%
- Moonlove9%
- DGYAO7%
- Erthree6%
Demand
Scrum Cap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Scrum Cap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scrum cap35K/yr
- rugby headguard17K/yr
- scrum cap rugby17K/yr
- rugby scrum cap9K/yr
- rugby cap3K/yr
- scrum hat7K/yr
- scrum cap junior3K/yr
- rugby hat4K/yr
- scrum caps4K/yr
- scrum cap adult3K/yr
Reviews and returns
What reviews say buyers love and hate about Scrum Cap
We read the reviews and the return reasons for every product selling here.
“Didnt last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrum Cap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









