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Scrum Cap

Fail

Demand is soft, at -62.3% this quarter, so Scrum Cap is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£43K/yr124K searches / yr
90-day growth
-62.3%search demand this quarter
Competition
47%top-5 click share · 16 brands · 34 sellers

Flapen Score

Scrum Cap against its category

The dotted line is the Sports & Outdoors average. Past it, Scrum Cap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrum Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrum Cap 124K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
1.6%
Market size, estimated
£43Ka year
Peak month
October7.0× the quietest month
Top search term
scrum cap35K searches a year

02 · Price

A sale here is worth £21.77.

Listings sell for £21.77 on average, from £7.02 to £83.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.77 that is £0 to £2K a year per listing.

Average price
£21.77inside the $15 to $100 sweet spot
Price range
£7.02–£83.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #653 within Baseball. It carries 63 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
10.3%
Average rank
#653in Baseball
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Scrum Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

16 falling

Sellers

34

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

30%

  • Castore22%
  • ZENFUN16%
  • Arena Scarves10%
  • Moonlove9%
  • DGYAO7%
  • Erthree6%

Demand

Scrum Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Scrum Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrum cap35K/yr
  • rugby headguard17K/yr
  • scrum cap rugby17K/yr
  • rugby scrum cap9K/yr
  • rugby cap3K/yr
  • scrum hat7K/yr
  • scrum cap junior3K/yr
  • rugby hat4K/yr
  • scrum caps4K/yr
  • scrum cap adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Scrum Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.19

Didnt last long

Odd one snapped

Split already

Shape/Style17%−0.08

It just looks tacky now

Size-Overall17%+0.18

Was too small so returned it

Adhesion/Stickiness8%−0.04

doesnt actually stay on the laces

I still have to tape over them

Strength8%−0.04

not strong enough

Love

Quality-Overall32%+1.66

looks well made

Good quality

normally excellent product

Size-Overall14%+0.18

Great quality and fit

Precise size is important

Heel Support9%+0.78

My daughter also says she feels like it gives her they extra support is well around her feet

Comfort-Overall9%+0.78

Very comfortable and makes it easy to see my son on the pitch

Safety Standards5%+0.38

Quickly accepted as protection by my grandsons

Return

4.0% Return rate 89% Fixable by listing

Size-Overall85%██▇▇▇▄

Was too small so returned it

Durability5%▁▃▄█▁▁

Didnt last long

Odd one snapped

Split already

Color3%▁▁▃▁▁█
Advertised Vs Actual Product2%▅▁▁▁▁█
Cushion2%▁▁▁▁▁█

FAQ

Common Scrum Cap questions

Answered from the same tracked data.