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Scrum Cap

Fail

Demand is soft, at -62.3% this quarter, so Scrum Cap is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£43K/yr124K searches / yr
90-day growth
-62.3%search demand this quarter
Competition
47%top-5 click share · 16 brands · 34 sellers

Flapen Score

Scrum Cap against its category

The dotted line is the Sports & Outdoors average. Past it, Scrum Cap is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrum Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scrum Cap 124K times last year and spent an estimated £43K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
1.6%
Market size, estimated
£43Ka year
Peak month
October7.0× the quietest month
Top search term
scrum cap35K searches a year

02 · Price

A sale here is worth £21.77.

Listings sell for £21.77 on average, from £7.02 to £83.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.77 that is £0 to £2K a year per listing.

Average price
£21.77inside the $15 to $100 sweet spot
Price range
£7.02–£83.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #653 within Baseball. It carries 63 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
93%
Out of stock, average day
10.3%
Average rank
#653in Baseball
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
27

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Scrum Cap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

16 falling

Sellers

34

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 93%

Open market

30%

  • Castore22%
  • ZENFUN16%
  • Arena Scarves10%
  • Moonlove9%
  • DGYAO7%
  • Erthree6%

Demand

Scrum Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Scrum Cap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scrum cap35K/yr
  • rugby headguard17K/yr
  • scrum cap rugby17K/yr
  • rugby scrum cap9K/yr
  • rugby cap3K/yr
  • scrum hat7K/yr
  • scrum cap junior3K/yr
  • rugby hat4K/yr
  • scrum caps4K/yr
  • scrum cap adult3K/yr

Reviews and returns

What reviews say buyers love and hate about Scrum Cap

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
4.0%of orders come back
“Didnt last long”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Scrum Cap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data