scrum cap
Skip itSoft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible62.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.77avg listing price — sweet spot $15–$100
Price range
Great£7.02–£83.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 124K searches
Growth
Bad-62.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, scrum cap is a £43K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
scrum cap market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #653
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 78%
- Out of stock
- 10.3%
- Avg brand age
- 51 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
34
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
30%
- Castore22%
- ZENFUN16%
- Arena Scarves10%
- Moonlove9%
- DGYAO7%
- Erthree6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top scrum cap search terms
- scrum cap35K/yr
- rugby headguard17K/yr
- scrum cap rugby17K/yr
- rugby scrum cap9K/yr
- rugby cap3K/yr
- scrum hat7K/yr
- scrum cap junior3K/yr
- rugby hat4K/yr
- scrum caps4K/yr
- scrum cap adult3K/yr
Top scrum cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZENFUN Rugby Helmet Shell Soft Padded Headgear for Soccer Protective Football Headguards for Youth Scrum Cap for Head Protection-M
ZENFUN£10.924.3★67 rev
Arena Scarves England Rugby Navy Bronx Hat
Arena Scarves£14.794.4★15 rev
Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
Castore£24.500.0★0 rev
Adults Rugby Headguards Soft Padded Breathable Adjustable Head Protector for Men Football Soccer Multi-Sports Anti-Collision Head Gear
Moonlove£12.884.7★16 rev
Rugby Soft Helmet Breathable Protective Headguard Soccer For Outdoor Sports Youth Adults Flag Football Roller Skating Cycling and More(C size:L)
Erthree£13.294.2★52 rev
Newest
by launch dateCastore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
Castore£24.500 rev
Castore England Rugby Unisex Team Cap Black/Persian Red O/S
Castore£24.420 rev
England Rugby Unisex Team Visor Castore Black/Persian Red O/S
Castore£15.620 rev
Castore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S
Castore£23.760 rev
Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S
Castore£14.490 rev
Trending
90-day click momentumCastore England Rugby Unisex Reversible Bucket Hat Rhodonite/Diva Pink O/S
Castore£23.760.0★
Castore England Rugby Unisex Bobble Beanie Hat Persian Red Black O/S
Castore£14.490.0★
England Rugby Unisex Team Visor Castore Black/Persian Red O/S
Castore£15.620.0★
Castore England Rugby Unisex Matchday Cap Rhodonite/Diva Pink O/S
Castore£24.500.0★
Castore England Rugby Unisex Team Cap Black/Persian Red O/S
Castore£24.420.0★
What buyers say about scrum cap
What buyers praise and complain about, mined from review topics.What buyers love
“looks well made”
“Great quality and fit”
“My daughter also says she feels like it gives her they extra support is well around her feet”
“Very comfortable and makes it easy to see my son on the pitch”
“Quickly accepted as protection by my grandsons”
“Head protector”
“lightweight”
“Good value”
“Fun novelty gift”
“easy to wear”
What buyers complain about
“Didnt last long”
“It just looks tacky now”
“Was too small so returned it”
“doesnt actually stay on the laces”
“not strong enough”
“execution is poor”
Top return reasons
Common questions
- Is scrum cap profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 27 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the scrum cap niche?
- 16 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in scrum cap?
- Top complaints mined from reviews: Durability, Shape/Style, Size-Overall. The return rate is 4.0%.
- When does demand for scrum cap peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the scrum cap niche?
- Listings span £7.02–£83.26; the average listing price is £21.77 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.