Is scooter for 2 year old profitable to sell on Amazon United Kingdom?

The niche generates £158K/yr across 58 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the scooter for 2 year old niche?

24 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in scooter for 2 year old?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for scooter for 2 year old peak?

Demand peaks in Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the scooter for 2 year old niche?

Listings span £10.67–£91.19; the average listing price is £25.83 (sweet spot $15–$100). The average incumbent carries 1,757 reviews — the moat a new listing must climb.

scooter for 2 year old

Worth a look

Shows a sweet-spot price point ($25.83 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£25.83

avg listing price — sweet spot $15–$100

Price range

Great£10.67–£91.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,757.24

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Market size

Okay£158K

£158K/yr · 386K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, scooter for 2 year old is a £158K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scooter for 2 year old market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £129K–£155K; units × avg price
Conversion rate: 1.6%
Avg BSR: #50
Page quality: 0%
Prime: 74%
Sponsored: 93%
Out of stock: 20.8%
Avg brand age: 45 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

29%

Top 20: 67%

Open market

39%

ToyStar16%
YOLEO12%
TONBUX12%
Evo8%
Ozbozz7%
Hurtle6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.5×

Open Trend

Top scooter for 2 year old search terms

scooter for 2 year old86K/yr +16.1%1.2% conv.
toddler scooter69K/yr +3.7%1.0% conv.
scooter for 2+ year old61K/yr +13.5%1.3% conv.
toddler scooter age 229K/yr +5.3%1.4% conv.
kids scooter age 318K/yr +23.6%1.0% conv.
baby scooter15K/yr +41.2%0.7% conv.
scooter for 3 year old18K/yr +8.1%1.1% conv.
toddler scooter age 3-416K/yr +15.1%1.2% conv.
kids scooter 2 year old10K/yr +19.9%1.1% conv.
scooter 3+ year old7K/yr +27.2%1.0% conv.

All search terms

Top scooter for 2 year old products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RideStar Cruise Kids 3 Wheel Scooter Green

ToyStar£19.844.3★3,474 rev

YOLEO 5-in-1 Toddlers Scooter with Removable Basket Flashing Wheels Comfortable Backrest Height-Adjustable Handlebar Seat Push Bar for 2+

YOLEO£25.394.5★241 rev

RideStar Cruise Kids 3 Wheel Scooter Blue

ToyStar£19.804.3★3,474 rev

3 Wheel Scooter for Kids Girls Toddler Boys TONBUX Kids Scooter With Big Wheels Flashing LED Lights 4 Levels Height Adjustable Wide Deck Foldable Seat

TONBUX£21.794.5★93 rev

6 Wheeled Scooter for Kids - Stand & Cruise Child/Toddlers Toy Folding Kick Scooters w/Adjustable Height Anti-Slip Deck Flashing Wheel Lights for Boys/Girls 2-12 Year Old - Hurtle

Hurtle£35.594.4★18,048 rev

Newest

by launch date

Lyefancy 3 Wheel Scooter for Kids Age 2-8 Kids 2 in 1 Scooter with Detachable Seat Childrens Folding Scooter with Music and Light up Wheels Adjustable Height Lean to Steer(Blue+White)

Lyefancy£25.5478 rev

4mo ago

Lyefancy 3 Wheel Scooter for Kids Age 2-8 Kids 2 in 1 Scooter with Detachable Seat Childrens Folding Scooter with Music and Light up Wheels Adjustable Height Lean to Steer (Green+Purple)

Lyefancy£26.1478 rev

4mo ago

Spidey & His Amazing Friends 3 Wheel Kids Scooter | Officially Licensed for Ages 3 & Up | Adjustable Handlebar for Girls Boys | Childrens Spiderman Tri

Disney£20.5918 rev

7mo ago

M.J COMFY-LIFE Foldable Scooter for Kids 3 Wheel Kick Scooter with Light up Wheels Adjustable Handle Height Light Up Scooter for Boys And Girls

M.J COMFY-LIFE£10.6730 rev

1y ago

BELEEV 3-Wheel Scooter for Kids Age 2-6 Scooter for Toddlers Girls Boys Children Adjustable Height Lean to Steer Light Up Wheels Extra-Wide Deck(BLUE)

BELEEV£26.00126 rev

1y ago

What buyers say about scooter for 2 year old

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Build quality feels solid”

Value For Money20%

“Great value”

Ease Of Use9%

“Easy to use”

Fun/Entertainment Experience8%

“Excellent fun”

Durability5%

“Very durable”

Advertised Vs Actual Product4%

“As shown”

Size-Overall4%

“The size is perfect for his age and it's adjustable”

Color4%

“Love the colour”

Weight Light3%

“Its also lightweight”

Assembly/Installation2%

“easy to assemble”

What buyers complain about

Size-Overall10%

“cant fit”

Quality-Overall10%

“Definitely not as strong or high quality as expected”

Durability9%

“IT BROKE”

Handle Quality8%

“Handle for pushing is also very short”

Assembly/Installation7%

“not the most well put together”

Strength7%

“It feels flimsy”

Defective Material/Parts5%

“It is broken”

Functionality-Overall4%

“doesnt turn properly”

Weight Heavy3%

“is a little bulky”

Material Quality2%

“cheaply made — basically just reinforced plastic”

Top return reasons

Size-Overall22%

Defective Material/Parts14%

Functionality-Overall10%

Quality-Overall7%

Handle Quality5%

Product Condition3%

Strength3%

Balance/Stability3%