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Samurai 4 Dartboard

Fail

Demand is soft, at -59.8% this quarter, so Samurai 4 Dartboard is a Fail.

Flapen Score
34
34 / 100
Ranks 761 of 792 Sports & Outdoors niches · −16 vs the category median of 50
Market size
£88K/yr54K searches / yr
90-day growth
-59.8%search demand this quarter
Competition
82%top-5 click share · 5 brands · 16 sellers

Flapen Score

Samurai 4 Dartboard against its category

The dotted line is the Sports & Outdoors average. Past it, Samurai 4 Dartboard is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samurai 4 Dartboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samurai 4 Dartboard 54K times last year and spent an estimated £88K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-59.8%
Conversion, latest week
3.0%
Market size, estimated
£88Ka year
Top search term
samurai 4 dartboard18K searches a year

02 · Price

A sale here is worth £54.61.

Listings sell for £54.61 on average, from £22.23 to £194.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £54.61 that is £5K to £14K a year per listing.

Average price
£54.61inside the $15 to $100 sweet spot
Price range
£22.23–£194.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #150 within Darts & Dartboards. It carries 873 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
9.8%
Average rank
#150in Darts & Dartboards
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
10

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Samurai 4 Dartboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Mission Darts56%
  • WINMAU29%
  • STASUN6%
  • CyeeLife5%
  • Target Darts4%

Search terms

Top Samurai 4 Dartboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samurai 4 dartboard18K/yr
  • mission samurai 4 dartboard15K/yr
  • samurai dartboard9K/yr
  • mission dartboard7K/yr
  • mission samurai 3 dartboard2K/yr
  • mission samurai 43K/yr

Reviews and returns

What reviews say buyers love and hate about Samurai 4 Dartboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%+0.60

Shocking quality

Really bad qualtity control

Poor quality

Durability14%−0.07

Durability ❌ Quality of this was completely off

Doesnt last long

However, it has stopped working after 4 months

Color9%−0.04

however the colour blue received isnt the same as the photo

There's bleedout of the colours into the neighbouring segments

it looks like the white brissels are coming out

Measurement/Reading Accuracy6%−0.03

Gauge out of the double 13

you should be getting 98% accuracy

Assembly/Installation6%−0.03

Don't like the set up

Do not set it up as the image suggests

Love

Quality-Overall35%+0.60

Build quality is excellent: solid construction

The build quality is excellent

Amazing quality

Value For Money25%+2.51

Great price

Great Value

Money well spent

Durability6%−0.07

Very durable

The high-density sisal feels durable

holding up ok

Advertised Vs Actual Product5%+0.60

way better than expected

Exactly as expected

Just what I needed

Noise Level5%

very little noise

Perfect board super quiet and looks amazing

with a nice quiet, satisfying thud

Return

0.9% Return rate 20% Fixable by listing

Product Condition14%▃▅█▆▇▇
Quality-Overall11%█▃▃▄▃▄

Shocking quality

Really bad qualtity control

Poor quality

Size-Overall10%▃▅▄▃█▅
Functionality-Overall10%▂█▄█▄▁

Theres almost no give to it

It's very annoying paying this much for a product that isn't working

Defective Material/Parts7%▇█▂▇▃▅

FAQ

Common Samurai 4 Dartboard questions

Answered from the same tracked data.