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Running Water Bottle

Maybe

Returns run at only 0.5% of orders. But products sell for $9.76 on average, outside the sweet spot, so Running Water Bottle is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 792 Sports & Outdoors niches · +13 vs the category median of 50
Market size
£232K/yr361K searches / yr
90-day growth
+40.5%search demand this quarter
Competition
59%top-5 click share · 18 brands · 34 sellers

Flapen Score

Running Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Running Water Bottle is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Water Bottle 361K times last year and spent an estimated £232K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+40.5%
Conversion, latest week
6.6%
Market size, estimated
£232Ka year
Peak month
May2.9× the quietest month
Top search term
running water bottle169K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £4.05 to £26.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.76 that is £7K to £10K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£4.05–£26.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #133 within Cycling. It carries 526 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
87%
Out of stock, average day
4.1%
Average rank
#133in Cycling
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Running Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£70K£93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

34

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

31%

  • UPD25%
  • HIGH522%
  • SWIFTER6%
  • kanta6%
  • flintronic5%
  • AXEN5%

Demand

Running Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Running Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running water bottle169K/yr
  • running bottle68K/yr
  • water bottle for running17K/yr
  • running water bottles handheld23K/yr
  • running bottle with hand grip18K/yr
  • runners water bottle10K/yr
  • water bottle running11K/yr
  • handheld running water bottle6K/yr
  • running drinks bottle6K/yr
  • small running water bottle6K/yr

Reviews and returns

What reviews say buyers love and hate about Running Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof13%

Leaking

Top also leaks

Which created a leak

Quality-Overall12%

Not well made

Rubbish

Awful quality

Size-Overall10%+0.97

Wrong size

Small

The bottle is tiny

Ease Of Use7%

am unfortunately unable to use it

hard to get a drink out of it

uncomfortable to hold

Durability5%−0.06

Useless after a few uses

it hasn't lasted long at all

clearly not very durable

Love

Size-Overall15%+0.97

Perfect size

This one fits snugly

Fits hand really well

Quality-Overall15%

Excellent product

The bottle is well made and feels solid and reliable

Great product, as described

Leak-Proof8%

didn't leak

no leaks

It is leak-proof

Ease Of Use8%

easy to fill

Easy to use

Easy to Hold

Advertised Vs Actual Product5%+0.66

Exactly as expected

Item exactly as stated

Just what I needed

Return

0.5% Return rate 64% Fixable by listing

Size-Overall47%▃██▇█▆

Wrong size

Small

The bottle is tiny

Leak-Proof16%▇██▅█▆

Leaking

Top also leaks

Which created a leak

Advertised Vs Actual Product6%█▁▂▂▁▃
Quality-Overall3%▁▇█▆▅▁

Not well made

Rubbish

Awful quality

Weight Heavy2%█▁▄▅▃▃

FAQ

Common Running Water Bottle questions

Answered from the same tracked data.