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Running Belt

Fail

The top 5 products take 79% of clicks, so Running Belt is a Fail.

Flapen Score
46
46 / 100
Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 50
Market size
£435K/yr876K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
79%top-5 click share · 10 brands · 17 sellers

Flapen Score

Running Belt against its category

The dotted line is the Sports & Outdoors average. Past it, Running Belt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Belt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Belt 876K times last year and spent an estimated £435K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £435K a year.

Searches, last 12 months
876K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
4.7%
Market size, estimated
£435Ka year
Peak month
May2.3× the quietest month
Top search term
running belt547K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £4.91 to £27.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £10.66 that is £32K to £43K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£4.91–£27.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£32K–£43K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Running. It carries 3,007 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Running
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,007per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Running Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£44K£87K£131K£174K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • HAISSKY36%
  • Waterfly26%
  • FlipBelt10%
  • GORWRICH9%
  • YITORMAN7%
  • EGOO4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Running Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Running Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running belt547K/yr
  • running belts for women70K/yr
  • running bag53K/yr
  • running belt men48K/yr
  • running belt for phone18K/yr
  • running pouch14K/yr
  • flipbelt15K/yr
  • flipbelt running belt12K/yr
  • running waist belt12K/yr
  • running bags for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Running Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.12

Too small

that is tight

sizes aren't great

Zipper Quality18%−0.20

Zipper broke

Zip broke after 1 month

Broken zip

Value For Money5%−0.05

Just wasted my money

I didn't have high expectations because of the price

Overpriced

Quality-Overall5%+0.24

Cheap

very poor quality

the quality should have been way better

Pockets/Compartments4%+0.44

Very narrow pockets

Pocket is quite small

Pocket a little small

Love

Size-Overall13%−0.12

Fits well

It fits snugly

it has a snug fit

Quality-Overall13%+0.24

Excellent product

I think it's a brilliant product with barely any minor flaws

Feels well made

Pockets/Compartments9%+0.44

Three useful pockets

great number of pockets

Handy pockets

Comfort-Overall9%+0.55

Very comfortable

Comfortable to wear

Easy to wear, very comfortable

Exercise/Sports Suitability7%+1.20

Perfect for dog walking

Very practical and useful for walks, runs or the gym

Overall, a practical and reliable accessory that makes workouts more convenient

Return

1.6% Return rate 78% Fixable by listing

Size-Overall62%▇▇████

Too small

that is tight

sizes aren't great

Pockets/Compartments5%▅█▄▅▅▃

Very narrow pockets

Pocket is quite small

Pocket a little small

Waist Fit5%▁▆█▅▅▇
Zipper Quality4%▇▄█▇▆█

Zipper broke

Zip broke after 1 month

Broken zip

Comfort-Overall3%▇▂▇▇▆█

out surprisingly awkward

Uncomfortable

The Not comfortable for long term use

FAQ

Common Running Belt questions

Answered from the same tracked data.