Running Belt
FailThe top 5 products take 79% of clicks, so Running Belt is a Fail.
- Flapen Score
- 46 / 100Ranks 512 of 792 Sports & Outdoors niches · −4 vs the category median of 5046
- Market size
- £435K/yr876K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 17 sellers
Flapen Score
Running Belt against its category
The dotted line is the Sports & Outdoors average. Past it, Running Belt is stronger. Inside it, weaker.
Market
The Running Belt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Running Belt 876K times last year and spent an estimated £435K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £435K a year.
- Searches, last 12 months
- 876K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £435Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- running belt547K searches a year
02 · Price
A sale here is worth £10.66.
Listings sell for £10.66 on average, from £4.91 to £27.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £10.66 that is £32K to £43K a year per listing.
- Average price
- £10.66under the $15 to $100 sweet spot
- Price range
- £4.91–£27.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£43K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Running. It carries 3,007 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Running
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,007per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Running Belt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HAISSKY Running Belt Lightweight Fitness Waist Pack up to 6.9
- Price
- £7.42
- Rating
- 4.2/5
- Reviews
- 4,155
- Age
- 5y ago

Waterfly Running Belt Bum Bag: Runner Marathon Jogging Men Women
- Price
- £13.69
- Rating
- 4.5/5
- Reviews
- 2,163
- Age
- 3y ago

Waterfly Running Belt with Marathon Number Clip Runner Waist Phone Holder
- Price
- £17.15
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago

FlipBelt Classic Running Belt for Phone and Small Accessories Exercise Waist Pouch for Women and Men M Black
- Price
- £27.14
- Rating
- 4.4/5
- Reviews
- 20,133
- Age
- 12y ago

GORWRICH Running Belt Waterproof Phone Holder Waist Pack
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 3,269
- Age
- 6y ago
Trending
90-day click momentum
Running Belt for Men & Women Slim Waist Pack with Phone Holder No Bounce Running Pouch Water Resistant Reflective Running Belt Adjustable Fitness Money Belt Fits All Smartphones
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago

YITORMAN Running Belt Waterproof Adjustable Elastic Strap Sweatproof Waist Pack with Large Capacity for Men & Women Ideal for Running Hiking Travel Lycra Material (Black)
- Price
- £7.07
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago

Waterfly Running Belt with Marathon Number Clip Runner Waist Phone Holder
- Price
- £17.15
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago

Running Belt with Touch Screen Fits 6.9 Phones Adjustable Waist
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 2,396
- Age
- 2y ago

Waterfly Running Belt Bum Bag: Runner Marathon Jogging Men Women
- Price
- £13.69
- Rating
- 4.5/5
- Reviews
- 2,163
- Age
- 3y ago
Newest
by launch date
Running Belt for Men & Women Slim Waist Pack with Phone Holder No Bounce Running Pouch Water Resistant Reflective Running Belt Adjustable Fitness Money Belt Fits All Smartphones
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6mo ago

Waterfly Running Belt with Marathon Number Clip Runner Waist Phone Holder
- Price
- £17.15
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 9mo ago

YITORMAN Running Belt Waterproof Adjustable Elastic Strap Sweatproof Waist Pack with Large Capacity for Men & Women Ideal for Running Hiking Travel Lycra Material (Black)
- Price
- £7.07
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago

Running Belt for Women and Men Lightweight Running Waist Belt with Water Bottle Pocket Multi-Pocket Phone Holder Running Pouch (1 Pink Medium-23.6 - 33.5)
- Price
- £6.41
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

YITORMAN Slim Running Belt Running Waist Packs Running Band for iPhone Waist Bag for Workout Jogging Walking Travel Money Belt Running Gift Gear Accessories (Black)
- Price
- £4.91
- Rating
- 3.9/5
- Reviews
- 145
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- HAISSKY36%
- Waterfly26%
- FlipBelt10%
- GORWRICH9%
- YITORMAN7%
- EGOO4%
- Open — no brand owns it (4 brands, 9%)
Demand
Running Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.3×
Search terms
Top Running Belt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running belt547K/yr
- running belts for women70K/yr
- running bag53K/yr
- running belt men48K/yr
- running belt for phone18K/yr
- running pouch14K/yr
- flipbelt15K/yr
- flipbelt running belt12K/yr
- running waist belt12K/yr
- running bags for women11K/yr
Reviews and returns
What reviews say buyers love and hate about Running Belt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
that is tight
sizes aren't great
Zipper broke
Zip broke after 1 month
Broken zip
Just wasted my money
I didn't have high expectations because of the price
Overpriced
Cheap
very poor quality
the quality should have been way better
Very narrow pockets
Pocket is quite small
Pocket a little small
Love
Fits well
It fits snugly
it has a snug fit
Excellent product
I think it's a brilliant product with barely any minor flaws
Feels well made
Three useful pockets
great number of pockets
Handy pockets
Very comfortable
Comfortable to wear
Easy to wear, very comfortable
Perfect for dog walking
Very practical and useful for walks, runs or the gym
Overall, a practical and reliable accessory that makes workouts more convenient
Return
1.6% Return rate 78% Fixable by listing
Too small
that is tight
sizes aren't great
Very narrow pockets
Pocket is quite small
Pocket a little small
Zipper broke
Zip broke after 1 month
Broken zip
out surprisingly awkward
Uncomfortable
The Not comfortable for long term use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running Belt questions
Answered from the same tracked data.









