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Roller Skates Boys

Fail

Shoppers spend only $24K a year here, so Roller Skates Boys is a Fail.

Flapen Score
38
38 / 100
Ranks 718 of 792 Sports & Outdoors niches · −12 vs the category median of 50
Market size
£24K/yr64K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
52%top-5 click share · 11 brands · 19 sellers

Flapen Score

Roller Skates Boys against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Skates Boys is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Skates Boys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roller Skates Boys 64K times last year and spent an estimated £24K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
1.4%
Market size, estimated
£24Ka year
Peak month
December3.6× the quietest month
Top search term
roller skates boys31K searches a year

02 · Price

A sale here is worth £27.22.

Listings sell for £27.22 on average, from £10.32 to £33.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.22 that is £0 to £3K a year per listing.

Average price
£27.22inside the $15 to $100 sweet spot
Price range
£10.32–£33.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #21 within Skates, Skateboards & Scooters. It carries 948 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
0.9%
Average rank
#21in Skates, Skateboards & Scooters
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
948per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Roller Skates Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£947£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

7%

  • Nattork36%
  • Xootz21%
  • SZHZS11%
  • Ceestyle11%
  • MGYZM9%
  • LOKJIJI4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Roller Skates Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Roller Skates Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller skates boys31K/yr
  • boys roller skates19K/yr
  • roller skates for boys6K/yr
  • boys skates4K/yr
  • kids roller skates boys3K/yr
  • boy roller skates824/yr

Reviews and returns

What reviews say buyers love and hate about Roller Skates Boys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip20%−0.15

Returned the brakes are hard plastic not rubber and dont grip

Rubbish grip on wheels. cheap plastic

Size-Overall18%+0.86

Theyre a little big

Too small

the size is small can I get a bigger size

Durability15%−0.10

Broke almost immediately

Broke within six months

Quality-Overall10%−0.01

Poor quality

Good for the price - build quality is not amazing

Pain Relief-Overall5%−0.04

It made my feet get pain

Love

Quality-Overall21%−0.01

Great quality, fun lights, and adjustable sizes make them worth every penny

Good quality skates

Amazing quality

Value For Money17%+0.92

They are good for the price

Excellent value for money

Excellent value for money

Size-Overall12%+0.86

The adjustable sizing is really handy—it was easy to get the right fit

Fit well

Adjusting the size is simple

Adjustability/Rotatability/Reclining7%+0.37

Fun, adjustable skates – great for beginners

The adjustable foot size is a great idea

adjustable size very happy with these would recommend

Ease Of Use6%+0.53

they were easy to use

Easy to put on

My child was able to learn quickly

Return

2.2% Return rate 79% Fixable by listing

Size-Overall72%▆▆██▇▆

Theyre a little big

Too small

the size is small can I get a bigger size

Comfort-Overall3%█▁▄▄▄▂
Strap/String Quality3%▄█▅▁▄▁
Gifting Purpose3%█▅▁▁▃▃
Defective Material/Parts3%▁▃▂▄▆█

FAQ

Common Roller Skates Boys questions

Answered from the same tracked data.