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Roller Skates

Maybe

Products sell for $27.92 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Roller Skates is a Maybe.

Flapen Score
52
52 / 100
Top 41% of 792 Sports & Outdoors niches · +2 vs the category median of 50
Market size
£189K/yr1.0M searches / yr
90-day growth
-4.3%search demand this quarter
Competition
26%top-5 click share · 20 brands · 34 sellers

Flapen Score

Roller Skates against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Skates is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Skates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roller Skates 1.0M times last year and spent an estimated £189K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.7%
Market size, estimated
£189Ka year
Peak month
December2.6× the quietest month
Top search term
roller skates496K searches a year

02 · Price

A sale here is worth £27.92.

Listings sell for £27.92 on average, from £10.32 to £38.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £27.92 that is £0 to £3K a year per listing.

Average price
£27.92inside the $15 to $100 sweet spot
Price range
£10.32–£38.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #15 within Skates, Skateboards & Scooters. It carries 1,009 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
93%
Out of stock, average day
3.8%
Average rank
#15in Skates, Skateboards & Scooters
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,009per listing
Listings tracked
70

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Roller Skates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

34

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 64%

Open market

29%

  • OLYSPM21%
  • Nattork15%
  • Xootz13%
  • XUDREZ9%
  • MGYZM7%
  • Style Girlz6%

Demand

Roller Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roller Skates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roller skates496K/yr
  • roller skates for girls124K/yr
  • kids roller skates71K/yr
  • skates41K/yr
  • roller skates adult51K/yr
  • girls roller skates40K/yr
  • rollerskates26K/yr
  • roller skates kids23K/yr
  • skate26K/yr
  • skating shoes14K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Skates

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Shoe size is smaller than what it says”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Roller Skates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data