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Roller Blades

Maybe

Products sell for $37.20 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Roller Blades is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£71K/yr353K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
23%top-5 click share · 22 brands · 50 sellers

Flapen Score

Roller Blades against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Blades is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roller Blades 353K times last year and spent an estimated £71K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.5%
Market size, estimated
£71Ka year
Peak month
December2.6× the quietest month
Top search term
roller blades109K searches a year

02 · Price

A sale here is worth £37.20.

Listings sell for £37.20 on average, from £12.36 to £114.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.20 that is £0 to £4K a year per listing.

Average price
£37.20inside the $15 to $100 sweet spot
Price range
£12.36–£114.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #15 within Skates, Skateboards & Scooters. It carries 693 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#15in Skates, Skateboards & Scooters
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
88

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Roller Blades products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

50

Est. top-5 brand share

67%

Top 20: 99%

Est. top-5 click share

23%

Top 20: 55%

Open market

28%

  • Nattork32%
  • 2pm Sports9%
  • ERNAN9%
  • Jestme9%
  • AYES7%
  • Scale Sports5%

Demand

Roller Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roller Blades search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roller blades109K/yr
  • inline skates61K/yr
  • rollerblades26K/yr
  • roller blades adult26K/yr
  • roller blades for girls18K/yr
  • inline skates adult14K/yr
  • rollerblades for adults10K/yr
  • kids roller blades12K/yr
  • adult roller blade5K/yr
  • adult inline skates8K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Blades

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
2.2%of orders come back
“But they are Wrong size”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roller Blades questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data