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Roller Blades

Maybe

Products sell for $37.20 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Roller Blades is a Maybe.

Flapen Score
50
50 / 100
Ranks 386 of 792 Sports & Outdoors niches · on the category median
Market size
£71K/yr353K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
23%top-5 click share · 22 brands · 50 sellers

Flapen Score

Roller Blades against its category

The dotted line is the Sports & Outdoors average. Past it, Roller Blades is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roller Blades 353K times last year and spent an estimated £71K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.5%
Market size, estimated
£71Ka year
Peak month
December2.6× the quietest month
Top search term
roller blades109K searches a year

02 · Price

A sale here is worth £37.20.

Listings sell for £37.20 on average, from £12.36 to £114.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.20 that is £0 to £4K a year per listing.

Average price
£37.20inside the $15 to $100 sweet spot
Price range
£12.36–£114.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #15 within Skates, Skateboards & Scooters. It carries 693 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#15in Skates, Skateboards & Scooters
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
693per listing
Listings tracked
88

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Roller Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

50

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

23%

Top 20: 55%

Open market

28%

  • Nattork32%
  • 2pm Sports9%
  • ERNAN9%
  • Jestme9%
  • AYES7%
  • Scale Sports5%

Demand

Roller Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roller Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roller blades109K/yr
  • inline skates61K/yr
  • rollerblades26K/yr
  • roller blades adult26K/yr
  • roller blades for girls18K/yr
  • inline skates adult14K/yr
  • rollerblades for adults10K/yr
  • kids roller blades12K/yr
  • adult roller blade5K/yr
  • adult inline skates8K/yr

Reviews and returns

What reviews say buyers love and hate about Roller Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.17

But they are Wrong size

Large its to 40 not 41

Small sizing

Comfort-Overall10%−0.04

Not comfortable and very very hard

Strap/String Quality7%−0.03

the strap has broken already

damaged due to too longer strap length

Durability7%−0.04

Broken after 4 months

3.0 actually because I can tell they won't last as the material is already fraying

Assembly/Installation3%−0.02

there was issues installing the breaks

Love

Quality-Overall21%+1.61

Good quality skates

Excellent Quality

they felt well made

Value For Money11%+0.49

For the price this are a great product

Great value

Excellent value for money

Size-Overall10%−0.17

The adjustable sizing is really useful

Good fit

True to size

Adjustability/Rotatability/Reclining9%+0.61

The adjustments worked fine

It is great that they are adjustable

the button adjustment is straightforward

Comfort-Overall9%−0.04

Comfortable

they provide a comfortable fit

They feel comfortable to wear

Return

2.2% Return rate 89% Fixable by listing

Size-Overall83%▇█▇▇▇▇

But they are Wrong size

Large its to 40 not 41

Small sizing

Quality-Overall3%▁▁█▃▇▆
Strap/String Quality2%▁▅█▄▁▆

the strap has broken already

damaged due to too longer strap length

Functionality-Overall2%█▃▃▂▃▂
Comfort-Overall1%▁▁█▃▂▂

Not comfortable and very very hard

FAQ

Common Roller Blades questions

Answered from the same tracked data.