Road Bike Mudguards
FailShoppers spend an estimated $8K a year here, so Road Bike Mudguards is a Fail.
- Flapen Score
- 43 / 100Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 5043
- Market size
- £8K/yr50K searches / yr
- 90-day growth
- -44.0%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 47 sellers
Flapen Score
Road Bike Mudguards against its category
The dotted line is the Sports & Outdoors average. Past it, Road Bike Mudguards is stronger. Inside it, weaker.
Market
The Road Bike Mudguards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Road Bike Mudguards 50K times last year and spent an estimated £8K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -44.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £8Ka year
- Top search term
- road bike mudguards16K searches a year
02 · Price
A sale here is worth £22.22.
Listings sell for £22.22 on average, from £4.38 to £46.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.22 that is £0 to £2K a year per listing.
- Average price
- £22.22inside the $15 to $100 sweet spot
- Price range
- £4.38–£46.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Cycling. It carries 529 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #115in Cycling
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 529per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Road Bike Mudguards products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SKS GERMANY RACEBLADE PRO XL mudguard set ideal for road bikes (super-light bike accessory with extra-long spoiler quick-release fastening incl. struts and fastening material) black.
- Price
- £30.69
- Rating
- 4.6/5
- Reviews
- 917
- Age
- 10y ago

SKS GERMANY RACEBLADE PRO mudguard set ideal for road bikes (super-light bike accessory with extra-long spoiler quick-release fastening incl. struts and fastening material) black.
- Price
- £30.76
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 10y ago

GEWAGE Bicycle Mudguard Set for Road & Gravel Bikes 700C/28 Tool-Free Installation Double Spoiler Design Extendable Splash Protection
- Price
- £23.74
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 7mo ago

SKS GERMANY SPEEDROCKER SET Mudguard set with struts: Bicycle accessories (wheel protection for gravel bikes cyclocrossers & road bikes; double spoiler function; extendable extension profile).
- Price
- £34.28
- Rating
- 4.4/5
- Reviews
- 971
- Age
- 7y ago

SKS GERMANY EDGE AL 46 SET mudguard set bike accessories (aluminium mudguards high stability easy mounting suitable for almost every frame with ESC safety system) black
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 508
- Age
- 9y ago
Trending
estimated 90-day click momentum
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
- Price
- £14.66
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 7mo ago

ROCKBROS Bike Mudguard Set Quick Release Adjustable Splash Guard Front and Rear Mud Guard Fenders Full Cover Thicken Widen for 26/27.5/28/29 Inch Mountain 700C Road Gravel
- Price
- £24.01
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 6mo ago

Kadacha Bicycle Fender Set Universal Quick Release Bike Mudguard made from High-Performance Plastic for 2429 inch Wheels Splash & Water Protection
- Price
- £15.96
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 2y ago

Byking Bike Mudguard Bicycle Mudguard Road Bike and Gravel Bike Adjustable Front and Rear Mud Guards Set For 700c Wheels. Strong Cycle Mudguards For Bikes.
- Price
- £10.40
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5mo ago

RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation
- Price
- £29.87
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 10mo ago
Newest
by launch date
Byking Bike Mudguard Bicycle Mudguard Road Bike and Gravel Bike Adjustable Front and Rear Mud Guards Set For 700c Wheels. Strong Cycle Mudguards For Bikes.
- Price
- £10.40
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 5mo ago

ROCKBROS Bike Mudguard Set Quick Release Adjustable Splash Guard Front and Rear Mud Guard Fenders Full Cover Thicken Widen for 26/27.5/28/29 Inch Mountain 700C Road Gravel
- Price
- £24.01
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 6mo ago

doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
- Price
- £14.66
- Rating
- 3.9/5
- Reviews
- 2
- Age
- 7mo ago

GEWAGE Bicycle Mudguard Set for Road & Gravel Bikes 700C/28 Tool-Free Installation Double Spoiler Design Extendable Splash Protection
- Price
- £23.74
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 7mo ago

Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.
- Price
- £12.49
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
47
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 80%
Open market
15%
- SKS53%
- GEWAGE8%
- RBRL8%
- ZEFAL6%
- ROCKBROS6%
- Byking5%
- Open — no brand owns it (7 brands, 15%)
Demand
Road Bike Mudguards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.8× · 7 of 12 months tracked
Search terms
Top Road Bike Mudguards search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- road bike mudguards16K/yr
- sks mudguard10K/yr
- mudguards 700c7K/yr
- gravel bike mudguards8K/yr
- sks raceblade pro xl5K/yr
- sks mudguards3K/yr
Reviews and returns
What reviews say buyers love and hate about Road Bike Mudguards
We read the reviews and the return reasons for every product selling here.
“Didn't fit my bike”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Road Bike Mudguards questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









