road bike mudguards
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great£22.22avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Great£4.38–£46.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good529.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, road bike mudguards is a £8K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
road bike mudguards market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £22K–£28K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 205 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
47
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
15%
- SKS53%
- GEWAGE8%
- RBRL8%
- ZEFAL6%
- ROCKBROS6%
- Byking5%
- Open — no brand owns it (7 brands, 15%)
Demand
Weekly Amazon search volume, last 30 weeks — -44.0% search growth over the last 90 days.Top road bike mudguards search terms
- road bike mudguards16K/yr
- sks mudguard10K/yr
- mudguards 700c7K/yr
- gravel bike mudguards8K/yr
- sks raceblade pro xl5K/yr
- sks mudguards3K/yr
Top road bike mudguards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKS GERMANY RACEBLADE PRO XL mudguard set ideal for road bikes (super-light bike accessory with extra-long spoiler quick-release fastening incl. struts and fastening material) black.
SKS£30.694.6★917 rev
SKS GERMANY RACEBLADE PRO mudguard set ideal for road bikes (super-light bike accessory with extra-long spoiler quick-release fastening incl. struts and fastening material) black.
SKS£30.764.4★545 rev
GEWAGE Bicycle Mudguard Set for Road & Gravel Bikes 700C/28 Tool-Free Installation Double Spoiler Design Extendable Splash Protection
GEWAGE£23.744.5★62 rev
SKS GERMANY SPEEDROCKER SET Mudguard set with struts: Bicycle accessories (wheel protection for gravel bikes cyclocrossers & road bikes; double spoiler function; extendable extension profile).
SKS£34.284.4★971 rev
SKS GERMANY EDGE AL 46 SET mudguard set bike accessories (aluminium mudguards high stability easy mounting suitable for almost every frame with ESC safety system) black
SKS£31.124.3★508 rev
Newest
by launch date
Byking Bike Mudguard Bicycle Mudguard Road Bike and Gravel Bike Adjustable Front and Rear Mud Guards Set For 700c Wheels. Strong Cycle Mudguards For Bikes.
Byking£10.4025 rev
ROCKBROS Bike Mudguard Set Quick Release Adjustable Splash Guard Front and Rear Mud Guard Fenders Full Cover Thicken Widen for 26/27.5/28/29 Inch Mountain 700C Road Gravel
ROCKBROS£24.014 rev
doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
doorslay£14.662 rev
GEWAGE Bicycle Mudguard Set for Road & Gravel Bikes 700C/28 Tool-Free Installation Double Spoiler Design Extendable Splash Protection
GEWAGE£23.7462 rev
Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.
Byking£12.4944 rev
Trending
90-day click momentumdoorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)
doorslay£14.663.9★
ROCKBROS Bike Mudguard Set Quick Release Adjustable Splash Guard Front and Rear Mud Guard Fenders Full Cover Thicken Widen for 26/27.5/28/29 Inch Mountain 700C Road Gravel
ROCKBROS£24.014.1★
Kadacha Bicycle Fender Set Universal Quick Release Bike Mudguard made from High-Performance Plastic for 2429 inch Wheels Splash & Water Protection
Kadacha£15.964.1★
Byking Bike Mudguard Bicycle Mudguard Road Bike and Gravel Bike Adjustable Front and Rear Mud Guards Set For 700c Wheels. Strong Cycle Mudguards For Bikes.
Byking£10.404.2★
RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation
RBRL£29.874.6★
What buyers say about road bike mudguards
What buyers praise and complain about, mined from review topics.What buyers love
“They fit securely”
“Good Quality”
“Not expensive”
“The adjustable angles are handy”
“Its easy and simple to use”
“Does the job”
“It does the job”
“also look quite sleek”
“Does a good job keeping mud and water off, even on wet rides”
“Good quality, easy to mount”
What buyers complain about
“Didn't fit my bike”
“a little flimsy”
“Doesn't last”
“needs improvement”
“Downside: not obvious instructions included”
“some spots are missed just because of the mounting”
“not compatible”
“Poor assembly instructions”
“a bit more expensive than others”
“Avoid this poorly designed product go to a bike shop”
Top return reasons
Common questions
- Is road bike mudguards profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 41 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -44.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the road bike mudguards niche?
- 13 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in road bike mudguards?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 2.6%.
- What does it cost to enter the road bike mudguards niche?
- Listings span £4.38–£46.74; the average listing price is £22.22 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.