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Road Bike Mudguards

Fail

Shoppers spend only $8K a year here, so Road Bike Mudguards is a Fail.

Flapen Score
43
43 / 100
Ranks 602 of 792 Sports & Outdoors niches · −7 vs the category median of 50
Market size
£8K/yr50K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
38%top-5 click share · 13 brands · 47 sellers

Flapen Score

Road Bike Mudguards against its category

The dotted line is the Sports & Outdoors average. Past it, Road Bike Mudguards is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Bike Mudguards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Road Bike Mudguards 50K times last year and spent an estimated £8K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Top search term
road bike mudguards16K searches a year

02 · Price

A sale here is worth £22.22.

Listings sell for £22.22 on average, from £4.38 to £46.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.22 that is £0 to £2K a year per listing.

Average price
£22.22inside the $15 to $100 sweet spot
Price range
£4.38–£46.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Cycling. It carries 529 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#115in Cycling
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
529per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Road Bike Mudguards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£230£459£689£9191101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

47

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

15%

  • SKS53%
  • GEWAGE8%
  • RBRL8%
  • ZEFAL6%
  • ROCKBROS6%
  • Byking5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Road Bike Mudguards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.8× · 7 of 12 months tracked

Search terms

Top Road Bike Mudguards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road bike mudguards16K/yr
  • sks mudguard10K/yr
  • mudguards 700c7K/yr
  • gravel bike mudguards8K/yr
  • sks raceblade pro xl5K/yr
  • sks mudguards3K/yr

Reviews and returns

What reviews say buyers love and hate about Road Bike Mudguards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+1.83

Didn't fit my bike

Doesn't fit well

hard to fit falls off

Strength8%−0.11

a little flimsy

Flimsy

not the most robust

Durability7%−0.13

Doesn't last

Broke the first time I rode the bike after install

Broke within 3 weeks

Quality-Overall7%+0.96

needs improvement

Utter rubbish

Quality

Instructions/User Manual/Troubleshooting7%−0.03

Downside: not obvious instructions included

Installation instructions are not the clearest. there's a booklet

There were no instructions included

Love

Size-Overall23%+1.83

They fit securely

Easy fit

Easy to fit

Quality-Overall21%+0.96

Good Quality

Its well made

They are of good quality build

Value For Money9%

Not expensive

Good value

Excellent value for money

Adjustability/Rotatability/Reclining5%+0.47

The adjustable angles are handy

Plenty of adjustment to get in the right position

The adjustments are easy to make

Ease Of Use5%+0.46

Its easy and simple to use

Easy to fit

easy to work with

Return

2.6% Return rate 67% Fixable by listing

Size-Overall59%▇█▆▆▇▆

Didn't fit my bike

Doesn't fit well

hard to fit falls off

Compatibility-Overall15%█▃▇▇▅▅

not compatible

Does not fit 700c Pinnacle

Not compatible with some bikes

Defective Material/Parts4%▇▃▆▃█▇
Mounting3%▅▂▇█▅▄

some spots are missed just because of the mounting

The screws don't fit

Unusable screws

Advertised Vs Actual Product3%▁█▅▄▃▅

FAQ

Common Road Bike Mudguards questions

Answered from the same tracked data.