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Riley Snooker Cue

Fail

Shoppers spend only $13K a year here, so Riley Snooker Cue is a Fail.

Flapen Score
45
45 / 100
Ranks 543 of 792 Sports & Outdoors niches · −5 vs the category median of 50
Market size
£13K/yr41K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
37%top-5 click share · 12 brands · 27 sellers

Flapen Score

Riley Snooker Cue against its category

The dotted line is the Sports & Outdoors average. Past it, Riley Snooker Cue is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Riley Snooker Cue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Riley Snooker Cue 41K times last year and spent an estimated £13K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
0.5%
Market size, estimated
£13Ka year
Peak month
December8.7× the quietest month
Top search term
riley snooker cue9K searches a year

02 · Price

A sale here is worth £70.93.

Listings sell for £70.93 on average, from £5.12 to £222.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £70.93 that is £0 to £7K a year per listing.

Average price
£70.93inside the $15 to $100 sweet spot
Price range
£5.12–£222.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #84 within Billiards & Pool. It carries 112 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
14.1%
Average rank
#84in Billiards & Pool
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
56

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Riley Snooker Cue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£402£805£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

27

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

37%

Top 20: 71%

Open market

18%

  • CUESOUL25%
  • BAIZE MASTER17%
  • BCE17%
  • Riley11%
  • LICQIC7%
  • Cue-King5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Riley Snooker Cue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Riley Snooker Cue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • riley snooker cue9K/yr
  • 3/4 snooker cue7K/yr
  • ronnie osullivan snooker cue8K/yr
  • bce snooker cue6K/yr
  • powerglide snooker cue3K/yr
  • snooker cues 3/4 piece3K/yr
  • riley snooker cues3K/yr
  • ronnie osullivan cue2K/yr

Reviews and returns

What reviews say buyers love and hate about Riley Snooker Cue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product21%−0.28

Not as advertised

Not as advertised

False description

Quality-Overall17%+0.60

The quality is very poor

This one is just unbelievably cheap for the top quality it delivers

not of good quality also the finish is quite rough

Durability6%−0.06

is partially my own fault for using it to break

Case hinge broke within 2 days

1 was already warped at the end

Weight Light5%

Cue is very light

Having checked the weight the cue is no where near the specified weight which has been disappointing as this was one of the main reasons for purchasing it

Flatness4%−0.05

Its not straight its looking on one side so no usable

Love

Value For Money29%+1.98

excellent value for money

Good value

Good value for money

Quality-Overall20%+0.60

the quality of it and the case and included accessories definitely makes it worth it

Absolute quality

It's well made

Soft Feel6%

good feel in the hands

It feels solid in the hand

nice great feel

Design-Overall5%+0.59

It is a really nice classic design that has a real feeling of quality in your hand

Good construction

designed cue

Weight Light5%

Nice weight and the carry case is amazing

Nice weight

It's a good looking cue it's not to heavy not to light

Return

1.7% Return rate 48% Fixable by listing

Size-Overall23%▃▃█▃▅█

I wasn't sure they would fit

Quality-Overall14%▁█▆▇▃▄

The quality is very poor

This one is just unbelievably cheap for the top quality it delivers

not of good quality also the finish is quite rough

Defective Material/Parts10%█▃▂█▄▅
Advertised Vs Actual Product6%▆▆█▁▁▁

Not as advertised

Not as advertised

False description

Functionality-Overall4%█▅▁▆▁▁

FAQ

Common Riley Snooker Cue questions

Answered from the same tracked data.