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Reformer Pilates Machine

Fail

Demand is soft, at -43.5% this quarter, so Reformer Pilates Machine is a Fail.

Flapen Score
49
49 / 100
Ranks 430 of 792 Sports & Outdoors niches · −1 vs the category median of 50
Market size
£210K/yr382K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
48%top-5 click share · 26 brands · 34 sellers

Flapen Score

Reformer Pilates Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Reformer Pilates Machine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reformer Pilates Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reformer Pilates Machine 382K times last year and spent an estimated £210K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
0.4%
Market size, estimated
£210Ka year
Peak month
January2.5× the quietest month
Top search term
reformer pilates machine153K searches a year

02 · Price

A sale here is worth £127.81.

Listings sell for £127.81 on average, from £6.23 to £814.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £127.81 that is £0 to £13K a year per listing.

Average price
£127.81above the $15 to $100 sweet spot
Price range
£6.23–£814.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 44.8% of listings are out of stock. The average listing ranks #50 within Fitness. It carries 186 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
64%
Out of stock, average day
44.8%
Average rank
#50in Fitness
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Reformer Pilates Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 falling

Sellers

34

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

48%

Top 20: 88%

Open market

39%

  • Myga25%
  • Ayombo12%
  • TODO8%
  • Alivio7%
  • ARCHEXE6%
  • Gonggi5%

Demand

Reformer Pilates Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Reformer Pilates Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reformer pilates machine153K/yr
  • pilates reformer machine103K/yr
  • pilates reformer46K/yr
  • pilates machine32K/yr
  • reformer pilates23K/yr
  • reformer13K/yr
  • portable pilates reformer7K/yr
  • foldable pilates reformer4K/yr
  • at home pilates reformer982/yr
  • pilates reformer set1K/yr

Reviews and returns

What reviews say buyers love and hate about Reformer Pilates Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.12

Bad Quality

Cheap

Cheap machine

Strength8%−0.07

Not the sturdiest, and had to return after a couple of uses as the retention band flipped off the reel and wouldnt stay on it when we tried to fix it which is disappointing as the actual activity was really enjoyable and successful

Was worried it might be a bit flimsy

Pretty wobbly and this is pretty important part not stable atall, need to lower the price it's not worth the cost and if you're 5ft7 it's okay

Durability7%−0.08

with one use it broke down

The handle has broken on the board with very little use less than six months old

Defective Material/Parts6%

A couple of minor parts missing/broken

Had to return due to product defects

Size-Overall5%+0.13

Wouldn't recommend it for larger people

Very tight around the ankle, quite small

It's smaller than the models that you find in the studios

Love

Quality-Overall21%−0.12

Fantastic quality

Good quality socks

The board its self it pretty good quality for its price, it feels sturdy and works well

Value For Money14%+0.52

Excellent value for money

Good value

Worth the money

Exercise/Sports Suitability13%+1.13

perfect for fitness workouts

Easy exercise

Good for exercising different areas of the body

Ease Of Use11%+0.66

Easy to use

Easy to use and put away

easy to store

Comfort-Overall6%+0.46

They are comfortable

comfortable to wear

stay comfortable

Return

0.9% Return rate 23% Fixable by listing

Quality-Overall13%▁▅▃▅█▄

Bad Quality

Cheap

Cheap machine

Defective Material/Parts10%▃▄▃▄▆█

A couple of minor parts missing/broken

Had to return due to product defects

Size-Overall10%▂▄█▄▂▃

Wouldn't recommend it for larger people

Very tight around the ankle, quite small

It's smaller than the models that you find in the studios

Functionality-Overall9%█▇▃▅▅▆
Strength5%▅▅▅██▅

Not the sturdiest, and had to return after a couple of uses as the retention band flipped off the reel and wouldnt stay on it when we tried to fix it which is disappointing as the actual activity was really enjoyable and successful

Was worried it might be a bit flimsy

Pretty wobbly and this is pretty important part not stable atall, need to lower the price it's not worth the cost and if you're 5ft7 it's okay

FAQ

Common Reformer Pilates Machine questions

Answered from the same tracked data.