Referee Cards

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+39.6%

Conversion, latest week

13.0%

Market size, estimated

£41Ka year

Peak month

October1.8× the quietest month

Top search term

referee cards36K searches a year

Listings sell for £4.81 on average, from £3.29 to £7.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.81 that is £1K to £2K a year per listing.

Average price

£4.81under the $15 to $100 sweet spot

Price range

£3.29–£7.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #0 within Sports & Outdoor Recreation Accessories. It carries 46 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

16.7%

Average rank

#0in Sports & Outdoor Recreation Accessories

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

46per listing

Listings tracked

19

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months