Referee Cards
MaybeReturns run at only 0.2% of orders. But prices span $3.29–$7.29, mostly outside the sweet spot, so Referee Cards is a Maybe.
- Flapen Score
- 50 / 100Ranks 386 of 792 Sports & Outdoors niches · on the category median50
- Market size
- £41K/yr65K searches / yr
- 90-day growth
- +39.6%search demand this quarter
- Competition
- 72%top-5 click share · 19 brands · 20 sellers
Flapen Score
Referee Cards against its category
The dotted line is the Sports & Outdoors average. Past it, Referee Cards is stronger. Inside it, weaker.
Market
The Referee Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Referee Cards 65K times last year and spent an estimated £41K. The top 5 brands take 72% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +39.6%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £41Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- referee cards36K searches a year
02 · Price
A sale here is worth £4.81.
Listings sell for £4.81 on average, from £3.29 to £7.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.81 that is £1K to £2K a year per listing.
- Average price
- £4.81under the $15 to $100 sweet spot
- Price range
- £3.29–£7.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #0 within Sports & Outdoor Recreation Accessories. It carries 46 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #0in Sports & Outdoor Recreation Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 46per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Referee Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WOLMIK Referee Card Set - Sports Referee Notebook Kit Red Card Yellow Card and Referee Bag for Football Soccer
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
mwellewm 2PCS Referee Cards Set Football Referee Red and Yellow Cards with Whistle Lanyard Sports Ref Kit Score Book for Football Soccer Match
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 2y ago
NJS Football Soccer Referee Red Yellow Card PU Wallet
- Price
- £5.89
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 3y ago
NAUZE 2Pieces Soccer Referee Card Set Football Referee Red and Yellow Card Soccer Warning and Ejection Cards for Soccer Football Match
- Price
- £3.49
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 2y ago
Zernavith 2 Set Soccer Referee Card PVC Red and Yellow Card Soccers Warning and Ejection-Cards Referee Penalty Card Professional Referee-Cards Referee Accessories Kit for Soccer Football Match
- Price
- £4.59
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago
Trending
90-day click momentum
VATRQZMN 2PCS Football Referee Cards Set Durable Red & Yellow Cards with Whistle and Lanyard Includes Score Book Portable Multi-Function Ref Kit for Soccer Matches
- Price
- £5.21
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago
Ajsdvog Referee Cards Set with Whistle Lanyard Red Yellow
- Price
- £3.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Vmoomax 10Pieces Soccer Referee Card Set Red and Yellow Football Warning and Ejection Cards Football Referee Cards Professional Soccer Equipment for Amateur and Pro Games Coaches PE Teachers
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 8mo ago
FOMGIIN 2 PCS Football Referee Red and Yellow Card kit Soccer Referee Card Set Soccer Warning and Ejection Cards for Soccer Football Match
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 2y ago
KSVFTB 5 PCS Football Referee Kit Red And Yellow Referee Cards with 2 Referee Whistles 2 Coin Picking Sports Game Accessories for Football Basketball and School
- Price
- £6.18
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
Newest
by launch dateVATRQZMN 2PCS Football Referee Cards Set Durable Red & Yellow Cards with Whistle and Lanyard Includes Score Book Portable Multi-Function Ref Kit for Soccer Matches
- Price
- £5.21
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 3mo ago
Tucnoeu 10 Pcs Professional Referee Cards PVC Soccer Cards Set Red Yellow Card for Soccer Sports Warning Ejection for Umpire Judge Coach Scorebook Essential Football Card for Referees
- Price
- £4.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Ajsdvog Referee Cards Set with Whistle Lanyard Red Yellow
- Price
- £3.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Elenviorina Referee Card Set - Red Card Yellow Card - Referee Notebook with Pencil - PU Wallet Football Referee Cards Kit
- Price
- £3.77
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago
KSVFTB 5 PCS Football Referee Kit Red And Yellow Referee Cards with 2 Referee Whistles 2 Coin Picking Sports Game Accessories for Football Basketball and School
- Price
- £6.18
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
19 rising
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
25%
- WOLMIK22%
- mwellewm19%
- NJS17%
- NAUZE9%
- Zernavith5%
- SHILIUZHI3%
Demand
Referee Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top Referee Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- referee cards36K/yr
- red and yellow football referee cards12K/yr
- yellow and red cards5K/yr
- red and yellow cards5K/yr
- football red and yellow cards3K/yr
- ref cards4K/yr
Reviews and returns
What reviews say buyers love and hate about Referee Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
Poor quality
Quality is not good
The cards are not durable
Very flimsy
I think the whistle is fairly cheap feeling
they are not as thick as I expected
Love
This product offers high value for money
amazin value for very little outlay
Good Value
Good product
Overall, it offers great quality for the price and works exactly as expected
is high quality
The colours are bright and clearly visible, making them effective for signalling decisions on the field
Ideal set of colours for covering my full range of refereeing
The vibrant colours offer clear instructions to be given
Fun item
keeps the punters entertained
Fun to use
Exactly what I was expecting
And gets the job done
Exactly as described and imaged
Return
0.2% Return rate 29% Fixable by listing
Not great quality
Poor quality
Quality is not good
The cards are not durable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Referee Cards questions
Answered from the same tracked data.