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Rear Bike Lights

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -23.7% this quarter, so Rear Bike Lights is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 792 Sports & Outdoors niches · +12 vs the category median of 50
Market size
£195K/yr247K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
34%top-5 click share · 29 brands · 51 sellers

Flapen Score

Rear Bike Lights against its category

The dotted line is the Sports & Outdoors average. Past it, Rear Bike Lights is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rear Bike Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rear Bike Lights 247K times last year and spent an estimated £195K. The top 5 brands take 40% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
5.8%
Market size, estimated
£195Ka year
Peak month
November2.9× the quietest month
Top search term
rear bike light100K searches a year

02 · Price

A sale here is worth £13.65.

Listings sell for £13.65 on average, from £4.21 to £45.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.65 that is £3K to £7K a year per listing.

Average price
£13.65under the $15 to $100 sweet spot
Price range
£4.21–£45.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #35 within Cycling. It carries 1,832 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#35in Cycling
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rear Bike Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

51

Top-5 brand share

40%

Top 20: 90%

Top-5 click share

34%

Top 20: 83%

Open market

54%

  • CatEye14%
  • ISEYOU8%
  • Apace Vision7%
  • BLITZU6%
  • RAVEMEN6%
  • Defurhome5%

Demand

Rear Bike Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Rear Bike Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rear bike light100K/yr
  • bike rear light23K/yr
  • rear bike lights18K/yr
  • bicycle rear light9K/yr
  • bike back light11K/yr
  • rear bike light rechargeable12K/yr
  • bike lights back10K/yr
  • back light for bike10K/yr
  • rear light cycling4K/yr
  • rear cycle light6K/yr

Reviews and returns

What reviews say buyers love and hate about Rear Bike Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.20

Doesnt last

broke after month

Broken

Quality-Overall11%−0.03

the reliability is poor

Poor quality broke after 2 months

Bad quality

Battery Life7%−0.02

Battery died after 2 months

Poor battery life

Battery don't last

Functionality-Overall5%−0.05

Doesn't work

then stop being usable

then stop working

Mounting5%−0.03

Very dodgy mounting

unfortunately the mount has snapped

don't come with a frame mount bracket

Love

Brightness/Shine/Glow36%+2.98

Really good brightness

Bright light

Nice and bright

Value For Money10%+0.65

Good value for money

good value for money

Excellent for the money

Quality-Overall10%−0.03

Build quality appears solid

Good quality light

Decent quality

Charging9%+0.29

Fast charge

Charges quickly

Easy to charge

Battery Life5%−0.02

The battery 100% feature is excellent too

Battery life is good

Long battery life

Return

0.8% Return rate 22% Fixable by listing

Size-Overall18%▆▇▆█▆▇

This tail light is small

Small

the screws are so tiny I ended up threading them

Functionality-Overall16%█▆█▇▇▇

Doesn't work

then stop being usable

then stop working

Defective Material/Parts11%█▅▅█▇▆

Clearly faulty

Item was defective

Faulty bracket

Charging9%▆▃█▄▃▆

Not rechargeable despite several attempts

Wont charge

Lights do not charge

Brightness/Shine/Glow8%█▂▅█▄▆

Not that bright

Brighter at night than in the day which is illogical

not as bright as had hoped

FAQ

Common Rear Bike Lights questions

Answered from the same tracked data.