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Rear Bike Lights

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -23.7% this quarter, so Rear Bike Lights is a Maybe.

Flapen Score
62
62 / 100
Top 10% of 792 Sports & Outdoors niches · +12 vs the category median of 50
Market size
£195K/yr247K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
34%top-5 click share · 29 brands · 51 sellers

Flapen Score

Rear Bike Lights against its category

The dotted line is the Sports & Outdoors average. Past it, Rear Bike Lights is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rear Bike Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rear Bike Lights 247K times last year and spent an estimated £195K. The top 5 brands take 40% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
5.8%
Market size, estimated
£195Ka year
Peak month
November2.9× the quietest month
Top search term
rear bike light100K searches a year

02 · Price

A sale here is worth £13.65.

Listings sell for £13.65 on average, from £4.21 to £45.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.65 that is £3K to £7K a year per listing.

Average price
£13.65under the $15 to $100 sweet spot
Price range
£4.21–£45.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #35 within Cycling. It carries 1,832 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#35in Cycling
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
39

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rear Bike Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£18K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

51

Est. top-5 brand share

40%

Top 20: 90%

Est. top-5 click share

34%

Top 20: 83%

Open market

54%

  • CatEye14%
  • ISEYOU8%
  • Apace Vision7%
  • BLITZU6%
  • RAVEMEN6%
  • Defurhome5%

Demand

Rear Bike Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Rear Bike Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rear bike light100K/yr
  • bike rear light23K/yr
  • rear bike lights18K/yr
  • bicycle rear light9K/yr
  • bike back light11K/yr
  • rear bike light rechargeable12K/yr
  • bike lights back10K/yr
  • back light for bike10K/yr
  • rear light cycling4K/yr
  • rear cycle light6K/yr

Reviews and returns

What reviews say buyers love and hate about Rear Bike Lights

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Durability”
0.8%of orders come back
“Doesnt last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rear Bike Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data