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Real Madrid

Fail

The top 5 brands take 100% of clicks, so Real Madrid is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£21K/yr29K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
63%top-5 click share · 3 brands · 42 sellers

Flapen Score

Real Madrid against its category

The dotted line is the Sports & Outdoors average. Past it, Real Madrid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Real Madrid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Real Madrid 29K times last year and spent an estimated £21K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
6.1%
Market size, estimated
£21Ka year
Peak month
October7.3× the quietest month
Top search term
man city football17K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £8.22 to £16.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£8.22–£16.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #154 within Football. It carries 450 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
76%
Out of stock, average day
4.3%
Average rank
#154in Football
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Real Madrid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • MANCHESTER CITY60%
  • Hy-Pro40%
  • Mitre1%

Demand

Real Madrid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Real Madrid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • man city football17K/yr
  • manchester city football6K/yr
  • man city ball3K/yr
  • football man city3K/yr

Reviews and returns

What reviews say buyers love and hate about Real Madrid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flatness18%−0.14

just keeps going flat

It lasted all of half hour as it keeps going flat

Size-Overall15%+1.13

Not fit for purpose

It was smaller than I realised

The vall is small it's not a full size ball

Quality-Overall14%+0.39

Poor quality

I cannot recommend this product – the quality is simply not good at all

theyre just badly made/poor quality

Durability14%−0.10

don't last long

I expected it to last much longer

Stitch/Finish/Polish12%−0.09

this latest time after I pumped it up I've noticed the stitching has broken all along one seam

Broken stitching

its slitting at the seams already

Love

Quality-Overall32%+0.39

Good decent football

Good quality

Seems like good quality

Value For Money21%+1.34

Value for money

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Good value for money

Advertised Vs Actual Product9%+0.54

Just what my grandson wanted

Ease Of Use9%+0.54

easy to use for him

Size-Overall9%+1.13

a perfect size for a 7/8 year old

Return

1.0% Return rate 36% Fixable by listing

Size-Overall31%█▃▅▁▃▄

Not fit for purpose

It was smaller than I realised

The vall is small it's not a full size ball

Inflation/Deflation20%▁▁▄█▆▅

Ball does not arrive inflated

This ball was not inflated

Defective Material/Parts8%▁█▂▂▄▁
Quality-Overall5%▁▁▅█▁▄

Poor quality

I cannot recommend this product – the quality is simply not good at all

theyre just badly made/poor quality

Durability5%▁▁██▄▁

don't last long

I expected it to last much longer

FAQ

Common Real Madrid questions

Answered from the same tracked data.