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Real Madrid

Fail

The top 5 brands take 100% of clicks, so Real Madrid is a Fail.

Flapen Score
42
42 / 100
Ranks 621 of 792 Sports & Outdoors niches · −8 vs the category median of 50
Market size
£21K/yr29K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
63%top-5 click share · 3 brands · 42 sellers

Flapen Score

Real Madrid against its category

The dotted line is the Sports & Outdoors average. Past it, Real Madrid is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Real Madrid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Real Madrid 29K times last year and spent an estimated £21K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
6.1%
Market size, estimated
£21Ka year
Peak month
October7.3× the quietest month
Top search term
man city football17K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £8.22 to £16.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£8.22–£16.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #154 within Football. It carries 450 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
76%
Out of stock, average day
4.3%
Average rank
#154in Football
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Real Madrid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

42

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • MANCHESTER CITY60%
  • Hy-Pro40%
  • Mitre1%

Demand

Real Madrid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Real Madrid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • man city football17K/yr
  • manchester city football6K/yr
  • man city ball3K/yr
  • football man city3K/yr

Reviews and returns

What reviews say buyers love and hate about Real Madrid

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Flatness”
1.0%of orders come back
“just keeps going flat”
A buyer, on “Flatness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Real Madrid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data