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Putting Aid

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $51K a year here, so Putting Aid is a Maybe.

Flapen Score
60
60 / 100
Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 50
Market size
£51K/yr49K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
43%top-5 click share · 17 brands · 56 sellers

Flapen Score

Putting Aid against its category

The dotted line is the Sports & Outdoors average. Past it, Putting Aid is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Putting Aid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Putting Aid 49K times last year and spent an estimated £51K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
3.5%
Market size, estimated
£51Ka year
Peak month
December2.5× the quietest month
Top search term
putting training aids13K searches a year

02 · Price

A sale here is worth £29.17.

Listings sell for £29.17 on average, from £5.72 to £107.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.17 that is £0 to £3K a year per listing.

Average price
£29.17inside the $15 to $100 sweet spot
Price range
£5.72–£107.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #78 within Golf. It carries 492 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#78in Golf
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Putting Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

56

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

26%

  • PuttOut40%
  • PERFECT PRACTICE11%
  • PROSKILLZ8%
  • Longridge6%
  • The Putting Edge5%
  • THIODOON5%

Demand

Putting Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Putting Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • putting training aids13K/yr
  • golf putting aids8K/yr
  • putting aid11K/yr
  • puttout8K/yr
  • putt out5K/yr
  • puttout putting mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Putting Aid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%−0.16

For that price it's nowhere near worth the money

is on the more expensive side price at around £50

pricey

Flatness8%−0.11

Will not stay flat on floor to provide a putting surface

Needs to be flattened out it is useless

Not a flat surface

Thickness4%−0.02

its a bit thin

The mirror is very thin

Adjustability/Rotatability/Reclining4%+0.69

The other thing I was disappointed in was the adjustable ball gate - id does not go narrow enough

Rubber Quality4%+0.17

hit the rubber they only move a bit

Love

Quality-Overall18%+0.72

Build quality is excellent

Good quality, easy to set up

Build quality feels solid for the price

Adjustability/Rotatability/Reclining10%+0.69

Adjustable Gate:

It quicky gives you useful feedback on putter head alignment

The PuttOUT Magnetic Putting Mirror with Adjustable Gate is one of the most complete putting training tools Ive used

Ease Of Use9%+0.81

Easy to use

It is fairly straightforward

Theyre easy to move around

Value For Money9%−0.16

Great value for money

Worth the money

is superb value for money

Advertised Vs Actual Product5%−0.03

works as intended

As expected

Just as ordered

Return

0.9% Return rate 28% Fixable by listing

Functionality-Overall13%█▁▁▄▄▂
Size-Overall12%█▇▃▂▃▁

But it barely fits in the boot

And with its small size

Quality-Overall9%▁▁█▆▂▄
Defective Material/Parts8%▁█▁▂▃█
Value For Money8%▁█▁▄▃▄

For that price it's nowhere near worth the money

is on the more expensive side price at around £50

pricey

FAQ

Common Putting Aid questions

Answered from the same tracked data.