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Push Up Handles

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -9.3% this quarter, so Push Up Handles is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£216K/yr214K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
54%top-5 click share · 20 brands · 39 sellers

Flapen Score

Push Up Handles against its category

The dotted line is the Sports & Outdoors average. Past it, Push Up Handles is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Push Up Handles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Push Up Handles 214K times last year and spent an estimated £216K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
6.4%
Market size, estimated
£216Ka year
Peak month
January1.5× the quietest month
Top search term
push up handles52K searches a year

02 · Price

A sale here is worth £15.66.

Listings sell for £15.66 on average, from £4.70 to £55.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.66 that is £4K to £8K a year per listing.

Average price
£15.66inside the $15 to $100 sweet spot
Price range
£4.70–£55.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #32 within Fitness. It carries 2,349 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
11.8%
Average rank
#32in Fitness
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,349per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Push Up Handles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£86K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

27%

  • READAEER26%
  • Perfect Fitness26%
  • RAM ONLINE7%
  • Lighterday5%
  • ZENO5%
  • LN COZY CORNER4%

Demand

Push Up Handles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Push Up Handles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push up handles52K/yr
  • push up bars33K/yr
  • push up bar42K/yr
  • press up handles23K/yr
  • push up21K/yr
  • press up bars10K/yr
  • pushup bars7K/yr
  • press up6K/yr
  • push up bars for men6K/yr
  • pushup handles6K/yr

Reviews and returns

What reviews say buyers love and hate about Push Up Handles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall8%−0.07

Very cheap rubbish

Cheaply made nowadays

Extremely poor build quality compared to an older version I have:

Material Quality5%−0.09

I suspect they cheapened the material to save money on the build

Plastic feels cheaply made

Plastic

Handle Quality5%−0.01

During a push up I felt that the handle could become detached

was that the handles don't fit the work out plans at all

One small issue is the size of the handles

Strength4%−0.05

A bit flimsy

It isn't as solid as I expected though

which turned out to be not so sturdy

Wood Quality3%−0.03

Both times the wooden handles were too long for the metal tubes

Love

Quality-Overall21%−0.07

Reasonable price for the quality though

Good quality

they're really well-made

Grip11%+0.34

Good grip

don't slip at all

comfortable streanths grip also

Value For Money7%+0.68

Good Value

Well worth the money

Great value

Advertised Vs Actual Product7%+0.49

As advertised

it was exactly as expected

Does what it says

Ease Of Use5%

Easy to use much like all of these types of boards

Really easy to use

easy to understand

Return

0.7% Return rate 13% Fixable by listing

Quality-Overall19%█▃▃▅▅▇

Very cheap rubbish

Cheaply made nowadays

Extremely poor build quality compared to an older version I have:

Handle Quality9%▅▃▇█▃▄

During a push up I felt that the handle could become detached

was that the handles don't fit the work out plans at all

One small issue is the size of the handles

Grip8%▄█▂▃▅▄

would be better with grips

in my opinion they are a bit too thin for my hands causing my grip to be too tight

The handles have no grip either

Defective Material/Parts7%▁█▁▄▂▂
Pain Relief-Overall5%▄▆█▁█▂

put a lot of pressure on the point of contact with the palms of my hands so they hurt instead

painful for long sessions

My chest was sore in a way it hadn't been from floor work alone

FAQ

Common Push Up Handles questions

Answered from the same tracked data.