Pull Buoy
MaybeReturns run at only 0.9% of orders. But demand is soft, at -3.9% this quarter, so Pull Buoy is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 792 Sports & Outdoors niches · +5 vs the category median of 5055
- Market size
- £103K/yr82K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 52%top-5 click share · 17 brands · 35 sellers
Flapen Score
Pull Buoy against its category
The dotted line is the Sports & Outdoors average. Past it, Pull Buoy is stronger. Inside it, weaker.
Market
The Pull Buoy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pull Buoy 82K times last year and spent an estimated £103K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £103Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- pull buoy40K searches a year
02 · Price
A sale here is worth £14.76.
Listings sell for £14.76 on average, from £2.97 to £39.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.76 that is £1K to £4K a year per listing.
- Average price
- £14.76under the $15 to $100 sweet spot
- Price range
- £2.97–£39.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #243 within Water Sports. It carries 418 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 18.5%
- Average rank
- #243in Water Sports
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 418per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pull Buoy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Abahub Swim Buoy Tow Float Dry Bag Open Water Swimming Float
- Price
- £10.34
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 1y ago

TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

Lomo Pull Buoy
- Price
- £9.04
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 10y ago

Plomevry Foam Pull Buoy Eva Kick Legs Board Kids Adults Pool Swimming Training-+White
- Price
- £5.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pull Buoy and Kickboard set for Adults and Kids. Swimming Aid Accessories for Strength Training. UK Swim Floats Pool Exercise Equipment Kit for Men Women Children and Junior. Sea Open Water Aids
- Price
- £27.95
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 2y ago
Trending
90-day click momentum
VOSAREA Ankle Pull Buoy EVA Leg Float for Adult Freestyle Training
- Price
- £12.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Lobamop Foam Pull Buoy Eva Kick Legs Board Kids Adults Pool Swimming Training-+White
- Price
- £7.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

Abahub Swim Buoy Tow Float Dry Bag Open Water Swimming Float
- Price
- £10.34
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 1y ago

ZONE3 Active Buoyancy Shorts 3/2mm Neoprene Swim Pants for Swim Training Unisex Black Swim Jammers Made with Smoothskin
- Price
- £39.64
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 2y ago
Newest
by launch date
TRI-FIT 2-in-1 Kickboard & Pull Buoy | Swimming Kickboard Adult | High-Density EVA Foam Swim Board | Kick and Pull Swim Training | Black Edition
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago

Lobamop Foam Pull Buoy Eva Kick Legs Board Kids Adults Pool Swimming Training-+White
- Price
- £7.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Pull Buoy Foam Pull Float Unisexs Pull Buoy Float for Swim Training Correct Swim Posture and gain arm strength Aqua Flotation Device Swimming Training Aid for Adults Seniors kids
- Price
- £11.48
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

Generic Pearl Foam Pull Buoy Leg Float for Swimming Stroke Technique Training Suitable for Adults and Kids 9.4x5.9x4.3in
- Price
- £2.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

VOSAREA Ankle Pull Buoy EVA Leg Float for Adult Freestyle Training
- Price
- £12.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
35
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
30%
- SCOOB float17%
- Abahub14%
- TRI-FIT10%
- MARU10%
- Lomo9%
- Plomevry9%
Demand
Pull Buoy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pull Buoy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pull buoy40K/yr
- pull buoy swimming14K/yr
- pool buoy10K/yr
- swimming pull buoy4K/yr
- pool buoy adult4K/yr
- pull bouy2K/yr
- pull buoy adult7K/yr
Reviews and returns
What reviews say buyers love and hate about Pull Buoy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Picture anddiscriptionof products misleading
Not the best
I put up with these for about a year before replacing them with the finis agility paddle. which doesn't have straps etc
Not great for the money
Overpriced
Very flimsy compared to a two pack of cheaper ones I brought for same price
Love
It is well made with a good
No complaints
Great product
Excellent combination of kick board and pull buoy
Overall, it's a practical training aid that does its job well and feels built to last
Overall, it is a useful 2 in 1 board for those practicing techniques as well as those developing skills in training sessions
Exactly what I need
As described
Just as shown in the images
The size is comfortable to hold with both hands
It looks good and is a decent size for children and adults alike
Large enough to put things in, seals well and looks nice and bright
The high-density EVA foam feels lightweight in the water
I found the pull buoy lightweight
It's lightweight
Return
0.9% Return rate 76% Fixable by listing
As a pull buoy it is slightly larger than the conventional float
Small
The float is quite small
Very flimsy compared to a two pack of cheaper ones I brought for same price
Not the best
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pull Buoy questions
Answered from the same tracked data.









